Sweden Tobacco Market size (historic and forecasts), company shares, brand shares and distribution data 2018-2023

Tobacco in Sweden

Euromonitor International

July 2019


LIST OF CONTENTS AND TABLES


Executive Summary

Stronger Growth for Tobacco in 2018 Due To Modern Tobacco Options

Jti Sweden Reintroduces Capsule Cigarettes, Judging This To Be Legal Under EU Law

Competitive Environment Differs Greatly by Category

Online Retailing Gaining Ground on Traditional Distribution Channels

Tobacco Set To Record Further Positive Retail Value Growth Over the Forecast Period

Operating Environment

Legislation

Summary 1 Legislation Summary at a Glance

Minimum Legal Smoking Age

Smoking Prevalence

Tar Levels

Health Warnings

Plain Packaging

Advertising and Sponsorship

Point-of-sale Display Bans

Smoking in Public Places

Low Ignition Propensity (lip) Cigarette Regulation

Flavoured Tobacco Product Ban

Reduced Harm

Vapour Products

Production/imports/exports

Market Indicators

Table 1 Number of Adult Smokers by Gender 2013-2018

Market Data

Table 2 Sales of Tobacco by Category: Volume 2013-2018

Table 3 Sales of Tobacco by Category: Value 2013-2018

Table 4 Sales of Tobacco by Category: % Volume Growth 2013-2018

Table 5 Sales of Tobacco by Category: % Value Growth 2013-2018

Table 6 Forecast Sales of Tobacco by Category: Volume 2018-2023

Table 7 Forecast Sales of Tobacco by Category: Value 2018-2023

Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023

Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

Sources

Summary 2 Research Sources

Headlines

Prospects

Jti Sweden Reintroduces Capsule Cigarettes, Judging This To Be Legal Under EU Law

Warm Summer Encouraging Smoking Outdoors

Smoking Ban Expanded and Likely To Impact Volume Sales Going Forward

Competitive Landscape

Jti Sweden Extends Its Lead With A Wide and Well-known Portfolio of Brands

Economy and Mid-price Become More Popular As Consumer Try To Cut the Cost of Their Habit

Minor Share for Private Label As Few Retailers Show An Interest

Taxation and Pricing

Taxation Rates

Summary 3 Taxation and Duty Levies 2013-2018

Average Cigarette Pack Price Breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

Category Data

Table 10 Sales of Cigarettes: Volume 2013-2018

Table 11 Sales of Cigarettes by Category: Value 2013-2018

Table 12 Sales of Cigarettes: % Volume Growth 2013-2018

Table 13 Sales of Cigarettes by Category: % Value Growth 2013-2018

Table 14 Sales of Cigarettes by Blend: % Volume 2013-2018

Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2013-2018

Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018

Table 17 Sales of Cigarettes by Pack Size: % Volume 2013-2018

Table 18 Sales of Cigarettes by Price Band: % Volume 2013-2018

Table 19 NBO Company Shares of Cigarettes: % Volume 2014-2018

Table 20 LBN Brand Shares of Cigarettes: % Volume 2015-2018

Table 21 Sales of Cigarettes by Distribution Format: % Volume 2013-2018

Table 22 Illicit Trade Estimate of Cigarettes: Volume 2013-2018

Table 23 Forecast Sales of Cigarettes: Volume 2018-2023

Table 24 Forecast Sales of Cigarettes by Category: Value 2018-2023

Table 25 Forecast Sales of Cigarettes: % Volume Growth 2018-2023

Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2018-2023

Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2018-2023

Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023

Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023

Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2018-2023

Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2018-2023

Headlines

Prospects

Cigars Maintains Volume Sales, All Other Categories Decline

Price Fighter Cigarillos Disappear From Sale

Smoking Tobacco Increasingly Unpopular Due To High Taxes and Lack of Tradition

Competitive Landscape

Scandinavian Tobacco Group Retains the Lead

High Legislative Costs Hinder the Development of Standard Cigars

Focus on Value Sales and Consumers' Willingness To Spend on Quality

Category Data

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2013-2018

Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2013-2018

Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2013-2018

Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2013-2018

Table 36 Sales of Cigars by Size: % Volume 2013-2018

Table 37 Sales of Cigarillos by Price Platform 2013-2018

Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2014-2018

Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2015-2018

Table 40 NBO Company Shares of Cigars: % Volume 2014-2018

Table 41 LBN Brand Shares of Cigars: % Volume 2015-2018

Table 42 NBO Company Shares of Cigarillos: % Volume 2014-2018

Table 43 LBN Brand Shares of Cigarillos: % Volume 2015-2018

Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2014-2018

Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2015-2018

Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2014-2018

Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2015-2018

Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2014-2018

Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2015-2018

Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2013-2018

Table 51 Distribution of Smoking Tobacco by Format: % Volume 2013-2018

Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023

Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023

Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023

Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023

Headlines

Prospects

Tobacco-free Swedish-style Snus Launched

Swedish-style Snus Driven by Stable Sales of Premium Variants and Rising Demand for Portion Snus

Higher Taxes on E-liquids Containing Nicotine

Competitive Landscape

Swedish Match Loses Share To Fiedler & Lundgren Which Enjoys Success With New Brands

E-vapour Products Highly Fragmented

Swedish-style Snus Continues To Sell Well Through Internet Retailing

Category Indicators

Table 56 Number of Adult Vapers 2013-2018

Category Data

Table 57 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Volume 2013-2018

Table 58 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2013-2018

Table 59 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Volume Growth 2013-2018

Table 60 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2013-2018

Table 61 Sales of E-Liquids by Nicotene Strength: % Value 2018

Table 62 NBO Company Shares of Smokeless Tobacco: % Volume 2014-2018

Table 63 LBN Brand Shares of Smokeless Tobacco: % Volume 2015-2018

Table 64 NBO Company Shares of E-Vapour Products: % Value 2014-2018

Table 65 LBN Brand Shares of E-Vapour Products: % Value 2015-2018

Table 66 Distribution of Smokeless Tobacco by Format: % Volume 2013-2018

Table 67 Distribution of E-Vapour Products by Format: % Value 2013-2018

Table 68 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Volume 2018-2023

Table 69 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023

Table 70 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Volume Growth 2018-2023

Table 71 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2018-2023

Table 72 Forecast Sales of Tobacco Heating Devices: Volume 2018-2023

Table 73 Forecast Sales of Tobacco Heating Devices: Value 2018-2023

Table 74 Forecast Sales of Heated Tobacco: Volume 2018-2023

Table 75 Forecast Sales of Heated Tobacco: Value 2018-2023