Consumers are increasingly possessing more than one pair of glasses, which is underpinning sustained volume growth in spectacles. Penetration in the Swedish market is already fairly high, so increasing buying frequency and encouraging the acquisition of more than one pair of glasses for different occasions and looks, such as for work, casual or sport, are seen as the natural pathways for maintaining volume growth by players in the category.
Euromonitor International's Spectacles in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Readymade Reading Glasses, Spectacle Frames, Spectacle Lenses.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Spectacles market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Spectacles in Sweden
Euromonitor International
July 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Owning More Than One Pair of Spectacles Is Becoming More Common - and Helping To Sustain Volume Growth
Progressive Spectacle Lenses Are the Most Popular, Boosted by Premium Additions
the Elderly and the Youth Will Remain Key Demographics
Competitive Landscape
Brick-and-mortar Retailers Respond To Competition From Internet Retailing With Investment in the In-store Experience
Competition Is Rising in Spectacle Frames Thanks To Low Entry Barriers and the Offering of Multiple Models Per Transaction
the Major Players in Spectacle Lenses Look To Premium Offerings for Differentiation As Competition Intensifies
Category Data
Table 1 Sales of Spectacles by Category: Volume 2014-2019
Table 2 Sales of Spectacles by Category: Value 2014-2019
Table 3 Sales of Spectacles by Category: % Volume Growth 2014-2019
Table 4 Sales of Spectacles by Category: % Value Growth 2014-2019
Table 5 Sales of Spectacle Lenses by Type: % Value 2014-2019
Table 6 NBO Company Shares of Spectacles: % Value 2014-2018
Table 7 LBN Brand Shares of Spectacles: % Value 2015-2018
Table 8 Distribution of Spectacles by Format: % Value 2014-2019
Table 9 Forecast Sales of Spectacles by Category: Volume 2019-2024
Table 10 Forecast Sales of Spectacles by Category: Value 2019-2024
Table 11 Forecast Sales of Spectacles by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Spectacles by Category: % Value Growth 2019-2024
Executive Summary
Eyewear Sales Are Hindered by the Economy in 2019, But Still Stand To Benefit From Favourable Lifestyle, Health and Demographic Trends
the Young Demographic Is Increasingly Targeted by Eyewear Players
High Entry Barrier Restricts Competition in the Medical Categories, Though Smaller Players Can Challenge in Other Areas Through Good Design
Internet Retailing Is Dynamic in Eyewear Though the Need To Try on Glasses Remains A Challenge for the Channel
the Rise of Internet Retailing and the Trend for Owning Multiple Glasses Will Limit Price Rises
Market Data
Table 13 Sales of Eyewear by Category: Volume 2014-2019
Table 14 Sales of Eyewear by Category: Value 2014-2019
Table 15 Sales of Eyewear by Category: % Volume Growth 2014-2019
Table 16 Sales of Eyewear by Category: % Value Growth 2014-2019
Table 17 NBO Company Shares of Eyewear: % Value 2014-2018
Table 18 LBN Brand Shares of Eyewear: % Value 2015-2018
Table 19 Distribution of Eyewear by Format: % Value 2014-2019
Table 20 Forecast Sales of Eyewear by Category: Volume 2019-2024
Table 21 Forecast Sales of Eyewear by Category: Value 2019-2024
Table 22 Forecast Sales of Eyewear by Category: % Volume Growth 2019-2024
Table 23 Forecast Sales of Eyewear by Category: % Value Growth 2019-2024
Definitions
Sources
Summary 1 Research Sources
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Executive Summary
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