Sports drinks in Sweden saw an exceptional surge in 2024, largely driven by the introduction of reduced sugar variants. These key launches, including high-profile products like Prime Hydration and Coca-Cola's reduced sugar Powerade, have led to considerable consumer interest and growth. Despite this...
Despite experiencing growth, RTD coffee remains one of the smallest categories within the Swedish soft drinks landscape. While coffee is immensely popular in Sweden, it is traditionally consumed as a hot beverage, with Swedes generally preferring their coffee in the classic brewed form. This prefere...
Bottled water sales in Sweden experienced a modest recovery in 2024, following a challenging year in 2023. The decline in 2023 was largely due to an unusually cool and rainy summer, significantly impacting consumption during the peak season for bottled water. This dip in demand was particularly evid...
In 2024, RTD tea remained one of Sweden's smallest soft drinks categories. Several factors contribute to this position. First, the category is characterised by a limited number of brands, which restricts its visibility and appeal compared to more established soft drink categories like carbonates, ju...
Soft drinks in Sweden performed strongly in 2024, with retail value recording positive growth and retail volume sales recording a strong improvement from 2023. The landscape experienced a challenging 2023, marked by significant price increases and high inflation. This combination of high unit prices...
Retail volume sales of juices continued to decline in 2024, following long-term challenges that have persisted over the review period, independent of the broader economic situation. A key driver behind this sustained decline is the perception that juice is unhealthy, primarily due to its high sugar ...
Energy drinks maintained its strong growth trajectory in 2024, continuing a long-term trend of double-digit retail volume and value growth. In 2024, most other soft drink categories experienced slower growth in volume terms, while energy drinks outperformed most areas. Euromonitor Inter...
Concentrates experienced a slight decline in retail volume in 2024, continuing a trend of underperformance in Sweden's soft drinks landscape. One of the key issues is that concentrates are often seen as somewhat outdated and less trendy compared to other beverage options. The category has struggled ...
The carbonates landscape in Sweden experienced single-digit positive retail volume growth in 2024, recovering from a slightly negative performance in 2023. The weaker performance in 2023 was largely due to high inflation, which led Swedish consumers to reduce their spending, coupled with poor summer...
Other hot drinks remained the smallest category in Sweden's hot drinks landscape in 2024, with chocolate-based flavoured powder drinks being the only subcategory of significant size. Chocolate-based flavoured powder drinks experienced a steep unit price increase during the review period, and these p...