Personal accessories recorded a modest increase in value sales in 2019, with consumers trading up to more expensive products remaining a key growth driver as volume stagnation or decline remained common. This trading up is owing particularly to increasing tourism and the devaluation of the Swedish krona making luxury purchases more viable to visitors from abroad. However, given the devaluation, and with economic growth decelerating in the year, many local consumers were more cautious in their sp...
Euromonitor International's Personal Accessoriesin Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Personal Accessories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Personal Accessories in Sweden
Euromonitor International
July 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Personal Accessories in Sweden Relies on Luxury Purchases for Value Growth
Fast Fashion Is Struggling To Achieve Value Growth As the Luxury Trend Consolidates
Most Personal Accessories Regularly Attract New Brands and Products
Stores Increase Their Online Presence As Internet Retailing Gathers Momentum
Enhancing Product Quality Is Key To Compensating for Static Volume Demand
Market Data
Table 1 Sales of Personal Accessories by Category: Volume 2014-2019
Table 2 Sales of Personal Accessories by Category: Value 2014-2019
Table 3 Sales of Personal Accessories by Category: % Volume Growth 2014-2019
Table 4 Sales of Personal Accessories by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Personal Accessories: % Value 2014-2018
Table 6 LBN Brand Shares of Personal Accessories: % Value 2015-2018
Table 7 Distribution of Personal Accessories by Format: % Value 2014-2019
Table 8 Forecast Sales of Personal Accessories by Category: Volume 2019-2024
Table 9 Forecast Sales of Personal Accessories by Category: Value 2019-2024
Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2019-2024
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
A Trend Towards Luxury Products Is Boosted by Rising Tourism in Sweden
Internet Retailing's Ascent Is Set To Limit Average Unit Price Rises
Backpacks Continues To Decelerate Owing To Sales Maturity
Competitive Landscape
Larger Players Are Consolidating Their Shares Thanks To Internet Retailing Investment
Samsonite Benefits From Its Solid Reputation and An Increase in Outbound Flights
Investment From Luxury Players Strengthens in Sweden
Category Data
Table 12 Sales of Bags and Luggage by Category: Volume 2014-2019
Table 13 Sales of Bags and Luggage by Category: Value 2014-2019
Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2014-2019
Table 15 Sales of Bags and Luggage by Category: % Value Growth 2014-2019
Table 16 Sales of Luggage by Type: % Value 2014-2019
Table 17 NBO Company Shares of Bags and Luggage: % Value 2014-2018
Table 18 LBN Brand Shares of Bags and Luggage: % Value 2015-2018
Table 19 Distribution of Bags and Luggage by Format: % Value 2014-2019
Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2019-2024
Table 21 Forecast Sales of Bags and Luggage by Category: Value 2019-2024
Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2019-2024
Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2019-2024
Headlines
Prospects
Despite A Dip in Performance in 2019, Fine Jewellery Will Recover Thanks To Economic Improvement
Male Jewellery Is A Growing Segment As Swedish Men Are Increasingly Exposed To Lifestyle Trends
Gold and Silver Types of Fine Jewellery Strengthen Their Value Shares
Competitive Landscape
Iduna Ab Benefits From Varied and Strong Retail Network As Well As Collaboration With Social Media Influencers
Competitive Landscapes Differ But Internet Retailing Is Gathering Momentum in Both Costume and Fine Jewellery
Fast-fashion Retailer Glitter Ab Suffers From the Invasion of Internet Retailers
Category Data
Table 24 Sales of Jewellery by Category: Volume 2014-2019
Table 25 Sales of Jewellery by Category: Value 2014-2019
Table 26 Sales of Jewellery by Category: % Volume Growth 2014-2019
Table 27 Sales of Jewellery by Category: % Value Growth 2014-2019
Table 28 Sales of Costume Jewellery by Type: % Value 2014-2019
Table 29 Sales of Fine Jewellery by Type: % Value 2014-2019
Table 30 Sales of Fine Jewellery by Collection: % Value 2014-2019
Table 31 Sales of Fine Jewellery by Metal: % Value 2014-2019
Table 32 NBO Company Shares of Jewellery: % Value 2014-2018
Table 33 LBN Brand Shares of Jewellery: % Value 2015-2018
Table 34 Distribution of Jewellery by Format: % Value 2014-2019
Table 35 Forecast Sales of Jewellery by Category: Volume 2019-2024
Table 36 Forecast Sales of Jewellery by Category: Value 2019-2024
Table 37 Forecast Sales of Jewellery by Category: % Volume Growth 2019-2024
Table 38 Forecast Sales of Jewellery by Category: % Value Growth 2019-2024
Headlines
Prospects
Daniel Wellington Continues To Make Consumers Tick Thanks To Its Affordable Yet Luxurious Positioning
the Category Struggles As Competition Strengthens From Smart Wearables
New Payment Technology Could Make Analogue Watches More Attractive Than Smart Watches
Competitive Landscape
the Swatch Group Is Still Number One for Watches As It Has the Broadest Appeal
Swiss Watches Fall Out of Favour, While Daniel Wellington Grows Thanks To Its Successful Millennial-targeting Strategy
Internet Retailing Becomes More Prominent, Squeezing Sales Among Small Watch Stores
Category Data
Table 39 Sales of Watches by Category: Volume 2014-2019
Table 40 Sales of Watches by Category: Value 2014-2019
Table 41 Sales of Watches by Category: % Volume Growth 2014-2019
Table 42 Sales of Watches by Category: % Value Growth 2014-2019
Table 43 Sales of Watches by Price Band: Volume 2014-2019
Table 44 Sales of Watches by Price Band: Value 2014-2019
Table 45 Sales of Watches by Price Band: % Volume Growth 2014-2019
Table 46 Sales of Watches by Price Band: % Value Growth 2014-2019
Table 47 NBO Company Shares of Watches: % Value 2014-2018
Table 48 LBN Brand Shares of Watches: % Value 2015-2018
Table 49 Distribution of Watches by Format: % Value 2014-2019
Table 50 Forecast Sales of Watches by Category: Volume 2019-2024
Table 51 Forecast Sales of Watches by Category: Value 2019-2024
Table 52 Forecast Sales of Watches by Category: % Volume Growth 2019-2024
Table 53 Forecast Sales of Watches by Category: % Value Growth 2019-2024
Table 54 Forecast Sales of Watches by Price Band: Volume 2019-2024
Table 55 Forecast Sales of Watches by Price Band: Value 2019-2024
Table 56 Forecast Sales of Watches by Price Band: % Volume Growth 2019-2024
Table 57 Forecast Sales of Watches by Price Band: % Value Growth 2019-2024
Headlines
Prospects
Digitalisation Reduces Need for Writing Instruments, But Demand for Higher-quality Pens Remains
High-quality Writing Instruments Drive Value Growth As More People Seek A Break From Their Screens
Internet Retailing Is Emerging Steadily, Boosted by E-commerce Site Proliferation and Consumers' Need To Research Higher-end Writing Instruments
Competitive Landscape
Well-recognised Names Benefit the Most When Consumers Choose Cheaper Products
A Good Year for Pilot Nordic, While Faber-castell Has Mixed Fortunes
Writing Instruments Will Have To Adapt To Compete With Digitalisation in Schools
Category Data
Table 58 Sales of Writing Instruments by Category: Volume 2014-2019
Table 59 Sales of Writing Instruments by Category: Value 2014-2019
Table 60 Sales of Writing Instruments by Category: % Volume Growth 2014-2019
Table 61 Sales of Writing Instruments by Category: % Value Growth 2014-2019
Table 62 NBO Company Shares of Writing Instruments: % Value 2014-2018
Table 63 LBN Brand Shares of Writing Instruments: % Value 2015-2018
Table 64 Distribution of Writing Instruments by Format: % Value 2014-2019
Table 65 Forecast Sales of Writing Instruments by Category: Volume 2019-2024
Table 66 Forecast Sales of Writing Instruments by Category: Value 2019-2024
Table 67 Forecast Sales of Writing Instruments by Category: % Volume Growth 2019-2024
Table 68 Forecast Sales of Writing Instruments by Category: % Value Growth 2019-2024
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