Eyewear posted modest value growth in 2019, underpinned by continued growth in spectacles and sunglasses. In general, eyewear sales remained somewhat restrained by a slowdown in certain macroeconomic factors, including a fall in GDP growth, and a decrease in consumer confidence levels. The market performed less dynamically than it did in most years of the review period, despite strong industry efforts taking place to generate growth through sales strategies including retailer campaigns and promo...
Euromonitor International's Eyewear in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Contact Lenses and Solutions, Spectacles, Sunglasses.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Eyewear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Eyewear in Sweden
Euromonitor International
July 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Eyewear Sales Are Hindered by the Economy in 2019, But Still Stand To Benefit From Favourable Lifestyle, Health and Demographic Trends
the Young Demographic Is Increasingly Targeted by Eyewear Players
High Entry Barrier Restricts Competition in the Medical Categories, Though Smaller Players Can Challenge in Other Areas Through Good Design
Internet Retailing Is Dynamic in Eyewear Though the Need To Try on Glasses Remains A Challenge for the Channel
the Rise of Internet Retailing and the Trend for Owning Multiple Glasses Will Limit Price Rises
Market Data
Table 1 Sales of Eyewear by Category: Volume 2014-2019
Table 2 Sales of Eyewear by Category: Value 2014-2019
Table 3 Sales of Eyewear by Category: % Volume Growth 2014-2019
Table 4 Sales of Eyewear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Eyewear: % Value 2014-2018
Table 6 LBN Brand Shares of Eyewear: % Value 2015-2018
Table 7 Distribution of Eyewear by Format: % Value 2014-2019
Table 8 Forecast Sales of Eyewear by Category: Volume 2019-2024
Table 9 Forecast Sales of Eyewear by Category: Value 2019-2024
Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2019-2024
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Sales of Contact Lenses Improve Thanks To Push From Retailers To Younger Consumers Who Engage in Sports and Outdoor Activities
Toric and Silicone Hydrogel Lenses Grow in Popularity, While Dd Lenses Continue To Outperform Frp Versions
Ageing Population and Rising Myopic Prevalence Will Boost Sales
Competitive Landscape
Overall Sales Are Concentrated, But Cheaper Offerings and Internet Retailing Are Increasing the Competition
Competition Increases As Subscription-free Contact Lenses Are Now Available
Internet Retailing May Have Peaked in Contact Lenses As the Importance of Visiting An Optical Store for A Professional Diagnosis and Advice Remains
Category Data
Table 12 Sales of Contact Lenses by Category: Volume 2014-2019
Table 13 Sales of Contact Lenses by Category: Value 2014-2019
Table 14 Sales of Contact Lenses by Category: % Volume Growth 2014-2019
Table 15 Sales of Contact Lenses by Category: % Value Growth 2014-2019
Table 16 Sales of Contact Lens Solutions: Value 2014-2019
Table 17 Sales of Contact Lens Solutions: % Value Growth 2014-2019
Table 18 Sales of Contact Lenses by Type: % Value 2014-2019
Table 19 Sales of Daily Disposable Lenses (DD) by Material: % Value 2014-2019
Table 20 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2014-2019
Table 21 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2014-2019
Table 22 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2014-2019
Table 23 NBO Company Shares of Contact Lenses: % Value 2014-2018
Table 24 LBN Brand Shares of Contact Lenses: % Value 2015-2018
Table 25 Distribution of Contact Lenses by Format: % Value 2014-2019
Table 26 Distribution of Contact Lens Solutions by Format: % Value 2014-2019
Table 27 Forecast Sales of Contact Lenses by Category: Volume 2019-2024
Table 28 Forecast Sales of Contact Lenses by Category: Value 2019-2024
Table 29 Forecast Sales of Contact Lenses by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Contact Lenses by Category: % Value Growth 2019-2024
Table 31 Forecast Sales of Contact Lens Solutions: Value 2019-2024
Table 32 Forecast Sales of Contact Lens Solutions: % Value Growth 2019-2024
Headlines
Prospects
Owning More Than One Pair of Spectacles Is Becoming More Common - and Helping To Sustain Volume Growth
Progressive Spectacle Lenses Are the Most Popular, Boosted by Premium Additions
the Elderly and the Youth Will Remain Key Demographics
Competitive Landscape
Brick-and-mortar Retailers Respond To Competition From Internet Retailing With Investment in the In-store Experience
Competition Is Rising in Spectacle Frames Thanks To Low Entry Barriers and the Offering of Multiple Models Per Transaction
the Major Players in Spectacle Lenses Look To Premium Offerings for Differentiation As Competition Intensifies
Category Data
Table 33 Sales of Spectacles by Category: Volume 2014-2019
Table 34 Sales of Spectacles by Category: Value 2014-2019
Table 35 Sales of Spectacles by Category: % Volume Growth 2014-2019
Table 36 Sales of Spectacles by Category: % Value Growth 2014-2019
Table 37 Sales of Spectacle Lenses by Type: % Value 2014-2019
Table 38 NBO Company Shares of Spectacles: % Value 2014-2018
Table 39 LBN Brand Shares of Spectacles: % Value 2015-2018
Table 40 Distribution of Spectacles by Format: % Value 2014-2019
Table 41 Forecast Sales of Spectacles by Category: Volume 2019-2024
Table 42 Forecast Sales of Spectacles by Category: Value 2019-2024
Table 43 Forecast Sales of Spectacles by Category: % Volume Growth 2019-2024
Table 44 Forecast Sales of Spectacles by Category: % Value Growth 2019-2024
Headlines
Prospects
Sunglasses Has the Most Potential of All Eyewear Categories As Consumers Become Aware of the Harm Caused by Uv Light
Optical Shops Could Expand the Consumer Base Through Subscription Schemes
Embracing New Technology Could Pave the Way To Long-term Growth
Competitive Landscape
Luxottica Nordic Still Puts Other Players in the Shade, Though Greater Competition Is Being Seen
Augmented Reality Apps and Low Overheads Hold the Key To Internet Retailing Growth
Kering Looks To Capitalise on the Luxury Segment, While A Wide Distribution Strategy Is Increasingly Important
Category Data
Table 45 Sales of Sunglasses: Volume 2014-2019
Table 46 Sales of Sunglasses: Value 2014-2019
Table 47 Sales of Sunglasses: % Volume Growth 2014-2019
Table 48 Sales of Sunglasses: % Value Growth 2014-2019
Table 49 NBO Company Shares of Sunglasses: % Value 2014-2018
Table 50 LBN Brand Shares of Sunglasses: % Value 2015-2018
Table 51 Distribution of Sunglasses by Format: % Value 2014-2019
Table 52 Forecast Sales of Sunglasses: Volume 2019-2024
Table 53 Forecast Sales of Sunglasses: Value 2019-2024
Table 54 Forecast Sales of Sunglasses: % Volume Growth 2019-2024
Table 55 Forecast Sales of Sunglasses: % Value Growth 2019-2024
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