Sweden Eyewear Market size (historic and forecasts), company shares, brand shares and distribution data 2018-2023

Eyewear in Sweden

Euromonitor International

July 2019


LIST OF CONTENTS AND TABLES


Executive Summary

Eyewear Sales Are Hindered by the Economy in 2019, But Still Stand To Benefit From Favourable Lifestyle, Health and Demographic Trends

the Young Demographic Is Increasingly Targeted by Eyewear Players

High Entry Barrier Restricts Competition in the Medical Categories, Though Smaller Players Can Challenge in Other Areas Through Good Design

Internet Retailing Is Dynamic in Eyewear Though the Need To Try on Glasses Remains A Challenge for the Channel

the Rise of Internet Retailing and the Trend for Owning Multiple Glasses Will Limit Price Rises

Market Data

Table 1 Sales of Eyewear by Category: Volume 2014-2019

Table 2 Sales of Eyewear by Category: Value 2014-2019

Table 3 Sales of Eyewear by Category: % Volume Growth 2014-2019

Table 4 Sales of Eyewear by Category: % Value Growth 2014-2019

Table 5 NBO Company Shares of Eyewear: % Value 2014-2018

Table 6 LBN Brand Shares of Eyewear: % Value 2015-2018

Table 7 Distribution of Eyewear by Format: % Value 2014-2019

Table 8 Forecast Sales of Eyewear by Category: Volume 2019-2024

Table 9 Forecast Sales of Eyewear by Category: Value 2019-2024

Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2019-2024

Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2019-2024

Definitions

Sources

Summary 1 Research Sources

Headlines

Prospects

Sales of Contact Lenses Improve Thanks To Push From Retailers To Younger Consumers Who Engage in Sports and Outdoor Activities

Toric and Silicone Hydrogel Lenses Grow in Popularity, While Dd Lenses Continue To Outperform Frp Versions

Ageing Population and Rising Myopic Prevalence Will Boost Sales

Competitive Landscape

Overall Sales Are Concentrated, But Cheaper Offerings and Internet Retailing Are Increasing the Competition

Competition Increases As Subscription-free Contact Lenses Are Now Available

Internet Retailing May Have Peaked in Contact Lenses As the Importance of Visiting An Optical Store for A Professional Diagnosis and Advice Remains

Category Data

Table 12 Sales of Contact Lenses by Category: Volume 2014-2019

Table 13 Sales of Contact Lenses by Category: Value 2014-2019

Table 14 Sales of Contact Lenses by Category: % Volume Growth 2014-2019

Table 15 Sales of Contact Lenses by Category: % Value Growth 2014-2019

Table 16 Sales of Contact Lens Solutions: Value 2014-2019

Table 17 Sales of Contact Lens Solutions: % Value Growth 2014-2019

Table 18 Sales of Contact Lenses by Type: % Value 2014-2019

Table 19 Sales of Daily Disposable Lenses (DD) by Material: % Value 2014-2019

Table 20 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2014-2019

Table 21 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2014-2019

Table 22 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2014-2019

Table 23 NBO Company Shares of Contact Lenses: % Value 2014-2018

Table 24 LBN Brand Shares of Contact Lenses: % Value 2015-2018

Table 25 Distribution of Contact Lenses by Format: % Value 2014-2019

Table 26 Distribution of Contact Lens Solutions by Format: % Value 2014-2019

Table 27 Forecast Sales of Contact Lenses by Category: Volume 2019-2024

Table 28 Forecast Sales of Contact Lenses by Category: Value 2019-2024

Table 29 Forecast Sales of Contact Lenses by Category: % Volume Growth 2019-2024

Table 30 Forecast Sales of Contact Lenses by Category: % Value Growth 2019-2024

Table 31 Forecast Sales of Contact Lens Solutions: Value 2019-2024

Table 32 Forecast Sales of Contact Lens Solutions: % Value Growth 2019-2024

Headlines

Prospects

Owning More Than One Pair of Spectacles Is Becoming More Common - and Helping To Sustain Volume Growth

Progressive Spectacle Lenses Are the Most Popular, Boosted by Premium Additions

the Elderly and the Youth Will Remain Key Demographics

Competitive Landscape

Brick-and-mortar Retailers Respond To Competition From Internet Retailing With Investment in the In-store Experience

Competition Is Rising in Spectacle Frames Thanks To Low Entry Barriers and the Offering of Multiple Models Per Transaction

the Major Players in Spectacle Lenses Look To Premium Offerings for Differentiation As Competition Intensifies

Category Data

Table 33 Sales of Spectacles by Category: Volume 2014-2019

Table 34 Sales of Spectacles by Category: Value 2014-2019

Table 35 Sales of Spectacles by Category: % Volume Growth 2014-2019

Table 36 Sales of Spectacles by Category: % Value Growth 2014-2019

Table 37 Sales of Spectacle Lenses by Type: % Value 2014-2019

Table 38 NBO Company Shares of Spectacles: % Value 2014-2018

Table 39 LBN Brand Shares of Spectacles: % Value 2015-2018

Table 40 Distribution of Spectacles by Format: % Value 2014-2019

Table 41 Forecast Sales of Spectacles by Category: Volume 2019-2024

Table 42 Forecast Sales of Spectacles by Category: Value 2019-2024

Table 43 Forecast Sales of Spectacles by Category: % Volume Growth 2019-2024

Table 44 Forecast Sales of Spectacles by Category: % Value Growth 2019-2024

Headlines

Prospects

Sunglasses Has the Most Potential of All Eyewear Categories As Consumers Become Aware of the Harm Caused by Uv Light

Optical Shops Could Expand the Consumer Base Through Subscription Schemes

Embracing New Technology Could Pave the Way To Long-term Growth

Competitive Landscape

Luxottica Nordic Still Puts Other Players in the Shade, Though Greater Competition Is Being Seen

Augmented Reality Apps and Low Overheads Hold the Key To Internet Retailing Growth

Kering Looks To Capitalise on the Luxury Segment, While A Wide Distribution Strategy Is Increasingly Important

Category Data

Table 45 Sales of Sunglasses: Volume 2014-2019

Table 46 Sales of Sunglasses: Value 2014-2019

Table 47 Sales of Sunglasses: % Volume Growth 2014-2019

Table 48 Sales of Sunglasses: % Value Growth 2014-2019

Table 49 NBO Company Shares of Sunglasses: % Value 2014-2018

Table 50 LBN Brand Shares of Sunglasses: % Value 2015-2018

Table 51 Distribution of Sunglasses by Format: % Value 2014-2019

Table 52 Forecast Sales of Sunglasses: Volume 2019-2024

Table 53 Forecast Sales of Sunglasses: Value 2019-2024

Table 54 Forecast Sales of Sunglasses: % Volume Growth 2019-2024

Table 55 Forecast Sales of Sunglasses: % Value Growth 2019-2024