Sweden Consumer Electronics Market 2020 by Manufacturers, Regions, Type, and Application, Forecast to 2026

Consumer Electronics in Sweden

Euromonitor International

August 2019


LIST OF CONTENTS AND TABLES


Executive Summary

Swedish Consumers Demand Convenience, Functionality and Portability

Smartphones See Replacement Cycles Lengthen Due To High Prices and Limited New Functionality in Updated Models

With Global Multinationals Dominant, Some Players Bet on Targeting Specific Groups

Price and Sustainability Issues Boost Second-hand Demand, Smaller Players Squeezed Out of Bricks and Mortar Retailers

Proposed Environmental Tax Hike Could Impact Prices, Cashless Payments Set To Continue Gaining Importance

Market Data

Table 1 Sales of Consumer Electronics by Category: Volume 2014-2019

Table 2 Sales of Consumer Electronics by Category: Value 2014-2019

Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019

Table 4 Sales of Consumer Electronics by Category: % Value Growth 2014-2019

Table 5 NBO Company Shares of Consumer Electronics: % Volume 2015-2019

Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019

Table 7 Distribution of Consumer Electronics by Channel: % Volume 2014-2019

Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024

Table 9 Forecast Sales of Consumer Electronics by Category: Value 2019-2024

Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024

Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

Definitions

Sources

Summary 1 Research Sources

Headlines

Prospects

Highly Portable Laptops Important in Business, Retail Sales Impacted by Larger Phone Screen Sizes

Demand for Tablets Eroded by Smartphones, Purchases Primarily for Children's Use

Sustainability Issues Threaten Performance

Competitive Landscape

Huawei Sees Healthy Performance, Rises Up the Rankings

Dell Gains Share, Apple Maintains Lead But Faces Competition

Lenovo Benefits From Aiming at Gaming

Category Data

Table 12 Sales of Computers and Peripherals by Category: Volume 2014-2019

Table 13 Sales of Computers and Peripherals by Category: Value 2014-2019

Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2014-2019

Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2014-2019

Table 16 Sales of Computers by Category: Business Volume 2014-2019

Table 17 Sales of Computers by Category: Business Value MSP 2014-2019

Table 18 Sales of Computers by Category: Busines Volume Growth 2014-2019

Table 19 Sales of Computers by Category: Business Value MSP Growth 2014-2019

Table 20 Sales of Laptops by Form Factor 2018-2019

Table 21 Sales of Tablets by Operating System 2014-2019

Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2015-2019

Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2016-2019

Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2014-2019

Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2019-2024

Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2019-2024

Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2019-2024

Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2019-2024

Table 29 Forecast Sales of Computers by Category: Business Volume 2019-2024

Table 30 Forecast Sales of Computers by Category: Business Value MSP 2019-2024

Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2019-2024

Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2019-2024

Table 33 Forecast Sales of Laptops by Form Factor 2019-2024

Table 34 Forecast Sales of Tablets by Operating System 2019-2024

Headlines

Prospects

Reduced Car Ownership Due To Urbanisation, Environment and Cost Issues Adversely Impacts Demand

Multiple Factors Impact Demand for In-car Navigation Units

Smartphones Continue To Erode Demand for Dedicated In-car Devices

Competitive Landscape

Garmin Leads Thanks To In-car Navigation, New Launch Boosts Share

In-car Speakers and In-dash Media Players Suffer Distribution Limitations

Retailers Favour Leading Products, Resulting in Category Concentration

Category Data

Table 35 Sales of In-Car Entertainment by Category: Volume 2014-2019

Table 36 Sales of In-Car Entertainment by Category: Value 2014-2019

Table 37 Sales of In-Car Entertainment by Category: % Volume Growth 2014-2019

Table 38 Sales of In-Car Entertainment by Category: % Value Growth 2014-2019

Table 39 NBO Company Shares of In-Car Entertainment: % Volume 2015-2019

Table 40 LBN Brand Shares of In-Car Entertainment: % Volume 2016-2019

Table 41 Distribution of In-Car Entertainment by Channel: % Volume 2014-2019

Table 42 Forecast Sales of In-Car Entertainment by Category: Volume 2019-2024

Table 43 Forecast Sales of In-Car Entertainment by Category: Value 2019-2024

Table 44 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2019-2024

Table 45 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2019-2024

Headlines

Prospects

Wireless Speakers Benefit From Portability, Small Size and Changing Media Consumption Patterns

Compact, Stylish Soundbars Appeal To Design-conscious Consumers

Digital Dominates Music, But Vinyl Continues To Gain Ground, Offering Potential for Future Growth

Competitive Landscape

Samsung Loses Out As Philips Gains Share Through Oled TVs

Sonos Benefits From Premium Positioning - But This May Also Be Its Achilles' Heel

Concentration Grows As Larger Players Flex Their Financial Muscle

Category Data

Table 46 Sales of Home Audio and Cinema by Category: Volume 2014-2019

Table 47 Sales of Home Audio and Cinema by Category: Value 2014-2019

Table 48 Sales of Home Audio and Cinema by Category: % Volume Growth 2014-2019

Table 49 Sales of Home Audio and Cinema by Category: % Value Growth 2014-2019

Table 50 NBO Company Shares of Home Audio and Cinema: % Volume 2015-2019

Table 51 LBN Brand Shares of Home Audio and Cinema: % Volume 2016-2019

Table 52 Distribution of Home Audio and Cinema by Channel: % Volume 2014-2019

Table 53 Forecast Sales of Home Audio and Cinema by Category: Volume 2019-2024

Table 54 Forecast Sales of Home Audio and Cinema by Category: Value 2019-2024

Table 55 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024

Table 56 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024

Headlines

Prospects

Oled Units Gain Prominence Over Led As Consumers Seek Quality Over Quantity

Swedish Interior Design Values Influence Purchasing Decisions

Demand for Video Players Compromised by Increased Uptake of Online Streaming Services

Competitive Landscape

Lg Gains Share in Televisions Due To Strength in Increasingly Popular Oled Units

Samsung Focuses on Design, May Benefit Long-term From Uhd Developments

Tcl Targets Younger Consumers With More Affordable Lcd Technology, Employs Brand Ambassadors To Raise Awareness

Category Data

Table 57 Sales of Home Video by Category: Volume 2014-2019

Table 58 Sales of Home Video by Category: Value 2014-2019

Table 59 Sales of Home Video by Category: % Volume Growth 2014-2019

Table 60 Sales of Home Video by Category: % Value Growth 2014-2019

Table 61 Sales of LCD TVs by Network Connectivity: % Retail Volume 2014-2019

Table 62 Sales of OLED TVs by Network Connectivity: % Retail Volume 2014-2019

Table 63 NBO Company Shares of Home Video: % Volume 2015-2019

Table 64 LBN Brand Shares of Home Video: % Volume 2016-2019

Table 65 Distribution of Home Video by Channel: % Volume 2014-2019

Table 66 Forecast Sales of Home Video by Category: Volume 2019-2024

Table 67 Forecast Sales of Home Video by Category: Value 2019-2024

Table 68 Forecast Sales of Home Video by Category: % Volume Growth 2019-2024

Table 69 Forecast Sales of Home Video by Category: % Value Growth 2019-2024

Table 70 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2019-2024

Table 71 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2019-2024

Headlines

Prospects

Bleak Picture for Imaging Devices As Smartphones Erode Demand

Fixed Lens Cameras Continue To Lose Out To Smartphones

Developing Brand Loyalty May Benefit Camera Manufacturers As Smartphone Snappers Develop More Creative Urges

Competitive Landscape

Canon Consolidates Lead, Benefits From Strong Brand Image

Gopro the First Choice in Action Cameras

Sony Benefits From Quality Perceptions and Presence in Compact System Cameras

Category Data

Table 72 Sales of Imaging Devices by Category: Volume 2014-2019

Table 73 Sales of Imaging Devices by Category: Value 2014-2019

Table 74 Sales of Imaging Devices by Category: % Volume Growth 2014-2019

Table 75 Sales of Imaging Devices by Category: % Value Growth 2014-2019

Table 76 Sales of Digital Cameras by Type: % Retail Volume 2014-2019

Table 77 NBO Company Shares of Imaging Devices: % Volume 2015-2019

Table 78 LBN Brand Shares of Imaging Devices: % Volume 2016-2019

Table 79 Distribution of Imaging Devices by Channel: % Volume 2014-2019

Table 80 Forecast Sales of Imaging Devices by Category: Volume 2019-2024

Table 81 Forecast Sales of Imaging Devices by Category: Value 2019-2024

Table 82 Forecast Sales of Imaging Devices by Category: % Volume Growth 2019-2024

Table 83 Forecast Sales of Imaging Devices by Category: % Value Growth 2019-2024

Table 84 Forecast Sales of Digital Cameras by Type: % Retail Volume 2019-2024

Headlines

Prospects

Smartphones See Negative Growth and Lengthening Replacement Cycles, Older Consumers An Increasingly Important Segment

Smartphones Increasingly Used for Media Consumption and E-wallet Functions

Increasing Number of Services Assume Smartphone Ownership

Competitive Landscape

Samsung Consolidates Lead, With Successful Positioning Between Apple and Huawei

Huawei Suffers Effects of Adverse Publicity Despite New Launch and Competitive Pricing

Doro Takes Lead in Feature Phones

Category Data

Table 85 Sales of Mobile Phones by Category: Volume 2014-2019

Table 86 Sales of Mobile Phones by Category: Value 2014-2019

Table 87 Sales of Mobile Phones by Category: % Volume Growth 2014-2019

Table 88 Sales of Mobile Phones by Category: % Value Growth 2014-2019

Table 89 Sales of Smartphones by Screen Size: % Retail Volume 2018-2019

Table 90 NBO Company Shares of Mobile Phones: % Volume 2015-2019

Table 91 LBN Brand Shares of Mobile Phones: % Volume 2016-2019

Table 92 Distribution of Mobile Phones by Channel: % Volume 2014-2019

Table 93 Forecast Sales of Mobile Phones by Category: Volume 2019-2024

Table 94 Forecast Sales of Mobile Phones by Category: Value 2019-2024

Table 95 Forecast Sales of Mobile Phones by Category: % Volume Growth 2019-2024

Table 96 Forecast Sales of Mobile Phones by Category: % Value Growth 2019-2024

Table 97 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2019-2024

Headlines

Prospects

Importance of Design Aesthetics To Swedish Consumers Influences Developments in Wireless Speakers

Multi-room Audio Concept Increasingly Attracts Consumers

E-readers Suffer Competition From Both Sides of the Digital Page

Competitive Landscape

Swedish Language Support Key for Google Home and Amazon Echo

Homepod May Struggle To Take A Bite of the Apple, Ipod Suffers Erosion by Smartphones

Zound Gets the Blues As Marshall Amp Products Lose Volume

Category Data

Table 98 Sales of Portable Players by Category: Volume 2014-2019

Table 99 Sales of Portable Players by Category: Value 2014-2019

Table 100 Sales of Portable Players by Category: % Volume Growth 2014-2019

Table 101 Sales of Portable Players by Category: % Value Growth 2014-2019

Table 102 NBO Company Shares of Portable Players: % Volume 2015-2019

Table 103 LBN Brand Shares of Portable Players: % Volume 2016-2019

Table 104 Distribution of Portable Players by Channel: % Volume 2014-2019

Table 105 Forecast Sales of Portable Players by Category: Volume 2019-2024

Table 106 Forecast Sales of Portable Players by Category: Value 2019-2024

Table 107 Forecast Sales of Portable Players by Category: % Volume Growth 2019-2024

Table 108 Forecast Sales of Portable Players by Category: % Value Growth 2019-2024

Headlines

Prospects

Health and Wellness Trend Underpins Smart Wearables' Performance

Apps Increasingly Appeal To Health-conscious Consumers Seeking Solutions

Payment Functionality Also Key To Smart Wearables' Appeal

Competitive Landscape

Garmin Erodes Apple's Lead by Offering Products With Specific Positioning

Fossil Gains Share by Offering Style Over Novelty

Samsung Sees Share Boosted by New Product Launches

Category Data

Table 109 Sales of Wearable Electronics by Category: Volume 2014-2019

Table 110 Sales of Wearable Electronics by Category: Value 2014-2019

Table 111 Sales of Wearable Electronics by Category: % Volume Growth 2014-2019

Table 112 Sales of Wearable Electronics by Category: % Value Growth 2014-2019

Table 113 NBO Company Shares of Wearable Electronics: % Volume 2015-2019

Table 114 LBN Brand Shares of Wearable Electronics: % Volume 2016-2019

Table 115 Distribution of Wearable Electronics by Channel: % Volume 2015-2019

Table 116 Forecast Sales of Wearable Electronics by Category: Volume 2019-2024

Table 117 Forecast Sales of Wearable Electronics by Category: Value 2019-2024

Table 118 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2019-2024

Table 119 Forecast Sales of Wearable Electronics by Category: % Value Growth 2019-2024