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Breakfast Cereals in Sweden

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Report Code : 529198
Industry : Agriculture, Food and Beverages
Published On : Dec 2020
Pages : 35
Publisher : Euromonitor International
Format:

Home seclusion has had a positive impact on breakfast cereals, with much faster retail volume and current value growth rates expected over 2020 as a whole, compared with 2019. As high schools and universities closed and employees were encouraged to work from home, consumers used the time to sit down and eat breakfast at home. Breakfast cereals, in particular hot cereals and muesli and granola, have become popular as health-positioned staples that are easy to make. There was also significant stoc...

Euromonitor International's Breakfast Cereals in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Breakfast Cereals in Sweden
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Home seclusion sees consumers use added time to prepare and consume breakfast cereals before studying or working from home
The pandemic intensifies already strong health and wellness trend to favour hot cereals and muesli and granola
Lantmännen Cerealia leverages new product development and health-positioning of Axa hot cereals to retain leading position
RECOVERY AND OPPORTUNITIES
Positive growth anticipated as health-positioning boosts sales of key breakfast cereals, although obesity concerns likely to see a move away from children's options
Manufacturers are required to incorporate health and premium aspects to stay or forge ahead of an increasingly dynamic and competitive field
The developing offer of health and premium options enables private label to increase pressure on branded players
CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2015-2020
Table 2 Sales of Breakfast Cereals by Category: Value 2015-2020
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2016-2020
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020
Table 7 Distribution of Breakfast Cereals by Format: % Value 2015-2020
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

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