Beer in Sweden

Beer in Sweden 

Euromonitor International 

September 2022


List Of Contents And Tables 


BEER IN SWEDEN 

KEY DATA FINDINGS 

2021 DEVELOPMENTS 

Beer sees improved performance in 2021 as on-trade sales see partial recovery 

Non/low alcohol beer thriving as consumers pursue healthier lifestyles 

Beer continues to be dominated by Spendrups Bryggeri and Carlsberg Sverige AB 

PROSPECTS AND OPPORTUNITIES 

Normalisation should support demand through both the on-trade and the off-trade 

Non alcoholic beer set to retain its appeal with strong growth projected 

Investment in new product development and sustainability expected as players look to stand out in the market 

CATEGORY BACKGROUND 

Lager price band methodology 

Summary 1       Lager by Price Band 2021 

Table 1         Number of Breweries 2016-2021 

CATEGORY DATA 

Table 2 Sales of Beer by Category: Total Volume 2016-2021 

Table 3 Sales of Beer by Category: Total Value 2016-2021 

Table 4 Sales of Beer by Category: % Total Volume Growth 2016-2021 

Table 5 Sales of Beer by Category: % Total Value Growth 2016-2021 

Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2016-2021 

Table 7 Sales of Beer by Off-trade vs On-trade: Value 2016-2021 

Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2016-2021 

Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2016-2021 

Table 10 	Sales of Beer by Craft vs Standard 2016-2021 

Table 11 	GBO Company Shares of Beer: % Total Volume 2017-2021 

Table 12 	NBO Company Shares of Beer: % Total Volume 2017-2021 

Table 13 	LBN Brand Shares of Beer: % Total Volume 2018-2021 

Table 14 	Forecast Sales of Beer by Category: Total Volume 2021-2026 

Table 15 	Forecast Sales of Beer by Category: Total Value 2021-2026 

Table 16 	Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026 

Table 17 	Forecast Sales of Beer by Category: % Total Value Growth 2021-2026 

CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026 

CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026 

CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2019-2026 

CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2019-2026 

ALCOHOLIC DRINKS IN SWEDEN 

EXECUTIVE SUMMARY 

Alcoholic drinks in 2021: The big picture 

2021 key trends 

Competitive landscape 

Retailing developments  

On-trade vs off-trade split 

What next for alcoholic drinks? 

MARKET BACKGROUND 

Legislation 

Legal purchasing age and legal drinking age 

Drink driving 

Advertising 

Smoking ban 

Opening hours 

On-trade establishments 

Table 18         Number of On-trade Establishments by Type 2015-2021 

TAXATION AND DUTY LEVIES 

Summary 2       Taxation and Duty Levies on Alcoholic Drinks 2021 

OPERATING ENVIRONMENT 

Contraband/parallel trade 

Duty free 

Cross-border/private imports 

KEY NEW PRODUCT LAUNCHES 

Outlook 

MARKET INDICATORS 

Table 19 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021 

MARKET DATA 

Table 20 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021 

Table 21 Sales of Alcoholic Drinks by Category: Total Value 2016-2021 

Table 22 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021 

Table 23 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021 

Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021 

Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021 

Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021 

Table 27 	Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021 

Table 28 	GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021 

Table 29 	Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021 

Table 30 	Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2021 

Table 31 	Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026 

Table 32 	Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026 

Table 33 	Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026 

Table 34 	Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026 

DISCLAIMER 

SOURCES 

Summary 3 Research Sources