Storage Market in India 2014

Rapid spurt in data generation amongst both the enterprise as well as the consumer segment coupled with the massive SMB population is primarily pushing the storage market in India. Moving side ways with the nation's GDP growth, the trading and business activities across major industry verticals including BFSI, Manufacturing, Telecom, Government, IT/ITeS amongst others has seen a mammoth growth, which in turn is further propelling the market with a forward push.

The report begins with an introduction section, laying down the scope of the market covered in the report. It emphasizes on the various sub segments of the storage market and provides a comprehensive set of insights about the same as well.

Market overview section of the report talks about the Indian market as a whole and highlights crucial aspects of the market such as factors driving the market, major storage adopting verticals, business models followed by vendors in the market and the role played by channel partners within the market. The section features forecasted market figures (2011-2016e) and a split of the market with respect to the NAS, SAN and DAS in 2011. Storage peripheral overview gives an idea about the state of these devices in India and the competition prevailing in this segment. A separate section on the SMB market talks exclusively about the SMB market size, growth figures and market split with respect to NAS, DAS and SAN. Due to the work nature and business model followed by SMBs, the purchase preferences of SMB consumers differ with that of the enterprise segment consumers. The report houses a section wherein it explains the purchase preference of SMBs in details, thereby providing vendors with key strategic insights for the SMB segment.

Storage market trend is a brief section in the report which has been designed specifically to provide a comparative study of the market over the last two years from its current state. It clearly lists down the prime factors responsible for bringing about the change in the Indian storage market.

Storage architecture technology section provides a comprehensive study of the several storage architectures prevailing in the market. Architectures including Direct Attached Storage, Network Area Storage, Storage Area Network and Tape Drives have been profiled individually, wherein their working patterns, merits, demerits and their features have been represented graphically. Features considered for profiling includes the Price, Capacity, Maintenance, Usability and Features. For a better understanding, individual framework for the aforesaid architectures has also been provided in the section.

Types of storage section are basically a compilation of all the existing storage options that have managed to gain a significant traction in India. Storage types including ‘Storage as a Service, Storage Virtualization, Storage Consolidation, Object Based Storage and IP Based Storage, have been profiled explicitly. Definitions, work procedures, advantages and disadvantages of each storage type has been mentioned within the section.

Market influencers section in the report provides a comprehensive set of factors which boosts and hinders the growth in the market. An analysis of the drivers and challenges brings forth the key drivers fueling growth in the market including Spurt in data generation, presence of hyper active industry verticals and consumption hike in the consumer segment. While the challenges identified comprises of stiff competition, low profit margins and frequent changes in technological landscape.

The report houses a section channel landscape which begins with an illustration of the vendor selection criteria of channel partners, followed by a dynamic list of key channel partners across metro and non-metro cities in India. Readers will find this section useful in deriving relevant point of contact for channel partners operating within the Indian storage market.

Storage players have been profiled in details within the report which enables readers to get a clear picture of the current competitive scenario. The section lists the basic details of the players such as corporate information, business highlights and key members. The section also features financial analysis of key vendors which in turn provides us with the financial health of players.

The section strategic recommendations contain an analysis of the growth strategies of the storage market in India. A wide array of tactics including the identification of priorities, gaining customer trust and gearing up for future can be adopted by vendors to create growth opportunities.