The global smart wearables market is expected to expand at a CAGR of around 17% during the forecast period. The market growth is attributed to the increasing demand for wireless sports and fitness devices. There is a rapid rise in the use of smart devices such as smartwatches among cyclists, runners, gym-goers, swimmers, and athletes in order to track the calories burnt, hourly activity, stationary time, and activity time. Therefore, the demand for smart and wireless fitness devices is expected to propel the smart wearables market. Rising standard of living and economic factors are also spurring the market. The smart wearables market consists of the sale of smart wearable devices and related services for tracking vital data related to the human body's health and fitness. The most prominent smart wearables available are smartwatches and fitness trackers.
Market Segmentation
The global smart wearables market has been analyzed on the basis of operating system, product type, end-user, connectivity, application, sales channel, and region. Based on the operating system, wear OS, watch OS, Tizen OS, Fitbit OS, and others. Further, on the basis of end-user, the market is segmented into individual, industrial & commercial, and others. Individual segment is projected to hold a prominent share in the market. Based on product type, the market is segmented into smart watches, glasses, wearable cameras, ear wearables (hearables), smart clothes, data gloves, footwear & shoes, fitness & wellness devices, head-mounted displays, smart jewelry, health wearables, and emerging wearables. Smart watch segment is estimated to contribute a significant share to the market.
On the basis of connectivity, the market is segmented into Wi-Fi, cellular data. Bluetooth, and near field communication. Among these, Wi-Fi technology is estimated to hold a prominent share in the market. Based on application, the market covers the analysis of infotainment, healthcare & medical, fashion & lifestyle, fitness & wellness, safety & security, and auxiliary applications. Further, on the basis of sales channel, the market is segmented into modern retail and conventional retail. Among these, conventional retail holds a prominent share while modern retail segment tends to exhibit significant growth during the forecast period. Geographically, the market is analyzed into North America, Western Europe, Eastern Europe, Asia Pacific, Latin America, and Middle East & Africa.
Market Structure and Competition Landscape
The global smart wearables market is characterized by the presence of significant number of players. Some of the prominent players operating in the market include Apple Inc., Google LLC, Sony Corporation, Garmin Ltd, Samsung Electronics Co. Ltd., Amazon, Fitbit, Under Armour, Fossil Group, Solos Technology Limited, Xiaomi, Huawei, Bose, Nuheara, Starkey, BBK Group, and others. To maintain their market position, the key players in the smart wearable device market focus on various growth strategies such as partnerships, mergers and acquisitions, and product portfolio expansion. Technology leaders are boosting investments in their smart wearables business to help diversify income streams as smartphone demand stagnates. Some of the key developments in the smart wearable market are:
• In August 2021, Samsung announced the release of Galaxy Watch 4 and Galaxy Watch 4 Classic; these are new WearOS watches developed in collaboration with Google and run on the One UI Watch interface. They have advanced hardware performance to provide a connected and seamless user experience.
• In 2020, Donut Robotics, a Japanese startup, developed a smart mask with voice recognition that allows us to make phone calls and send messages without touching phones.
Global Smart Wearables Market Analysis and Forecast 2019-2028
Table of Contents
1. Market Introduction
1.1. Scope of Study
1.2. Problem Statement
1.3. Market Segmentation
2. Assumptions and Acronyms
3. Executive Summary
3.1. Global Market in 2022
3.2. Analyst Insights & Recommendations
3.3. Growth Opportunities and Key Strategies
3.4. Supply-side and Demand-side Trends
4. Research Methodology
5. Analysis of COVID-19 Impact and Road Ahead
6. Market Indicators and Background
6.1. Macro-Economic Factors
6.1.1. Global Population Overview and Forecast
6.1.2. Global Internet User by Region
6.1.3. Per Capita Income by Select Countries
6.1.4. Consumer Spending on Smart Wearables by Region
6.2. Forecasting Factors
Robust assessment of various factors including industrial performance, industry players' expenditures, economic conditions, among others
6.3. Supply Chain & Value Chain Analysis
6.3.1. Raw Material Suppliers
6.3.1.1. Semiconductor Producers
6.3.1.2. Plastic Components Providers
6.3.1.3. Textile and Apparel Suppliers
6.3.1.4. Auxiliary Electronic Components Suppliers
6.3.2. Smart Wearables Manufacturers
6.3.3. Key End Users
6.4. Industry SWOT Analysis
6.5. PESTLE Analysis
6.6. Porter's Five Forces Analysis
7. Government Laws and Industry Regulations
8. Global and Regional Market Dynamics
8.1. Drivers
8.2. Restraints
8.3. Trends
8.4. Opportunities
9. Global Smart Wearables Market: Key Investment Analysis
9.1. By Electronics & Semiconductor Companies
9.2. By Sensors and Components Providers
9.3. By End User
9.4. By Region
9.5. M&A Activities
Robust assessment of major investments made by various industry players in the areas ranging from the application, technology, key end users, etc.
10. Regional Penetration of Smart Wearables
10.1. North America
10.2. Latin America
10.3. Western Europe
10.4. Eastern Europe
10.5. Asia Pacific
10.6. Middle East & Africa
11. Contract Manufacturing v/s In-house Manufacturing
11.1. Margin Analysis
11.2. Cost Analysis
12. Pricing Analysis
12.1. By Product Type
12.2. By Sales Channel
12.3. By Region
12.3.1. North America
12.3.2. Western Europe
12.3.3. Eastern Europe
12.3.4. Asia Pacific
12.3.5. Latin America
12.3.6. Middle East & Africa
13. Parent Market Overview
13.1. Global Consumer Goods Market by Value (US$ Million) and Volume (Million Units)
13.2. Global Wearables Market by Value (US$ Million) and Volume (Million Units)
13.2.1. Conventional Watch
13.2.2. Medical Wearables
13.2.3. Fitness Wearables
13.2.4. Hearables/Earphones
13.2.5. Clothing and Apparel
13.2.6. Footwear and Shoes
14. Global Installed Base: Smart Wearables v/s Conventional Wearables
14.1. By Region
14.2. By Brands
14.3. By Category
15. Segmental Analysis
15.1. Global Smart Wearables Market by Operating System:
15.1.1. Segment Overview
15.1.1.1. Wear OS
15.1.1.2. Watch OS
15.1.1.3. Tizen OS
15.1.1.4. Fitbit OS
15.1.1.5. Others (Asteroid OS, Free RTOS, Zepp OS, etc.)
15.2. Global Smart Wearables Market by End User
15.2.1. Segment Overview
15.2.1.1. Individual
15.2.1.2. Industrial and Commercial
15.2.1.2.1. Transportation
15.2.1.2.2. Military
15.2.1.2.3. Sports and Fitness
15.2.1.2.4. Healthcare
15.2.1.2.5. Others (Manufacturing, Fashion, etc.)
15.3. Global Smart Wearables Market by Product Type
15.3.1. Segment Overview
15.3.1.1. Smartwatches
15.3.1.1.1. Basic Smartwatches
15.3.1.1.1.1. Cellular
15.3.1.1.1.2. Non-cellular
15.3.1.1.2. Advanced Smartwatches
15.3.1.1.2.1. Cellular
15.3.1.1.2.2. Non-cellular
15.3.1.2. Glasses
15.3.1.3. Wearable Cameras
15.3.1.4. Ear Wearables (Hearables)
15.3.1.5. Smart Clothes
15.3.1.6. Data Gloves
15.3.1.7. Footwear and Shoes
15.3.1.8. Fitness & Wellness Devices
15.3.1.9. Head-mounted Displays
15.3.1.10. Smart Jewellery
15.3.1.11. Health Wearables
15.3.1.11.1. Patient Gowns and Vests
15.3.1.11.2. Caps and Gloves
15.3.1.12. Auxiliary Wearables
15.3.1.13. Emerging Wearables (Pet Trackers, Child Trackers, etc.)
15.4. Global Smart Wearables Market by Connectivity
15.4.1. Segment Overview
15.4.1.1. Wi-Fi
15.4.1.2. Cellular Data
15.4.1.3. Bluetooth
15.4.1.4. Near Field Communication
15.5. Global Smart Wearables Market by Application
15.5.1. Segment Overview
15.5.1.1. Infotainment
15.5.1.2. Healthcare & Medical
15.5.1.3. Fashion & Lifestyle
15.5.1.4. Fitness & Wellness
15.5.1.5. Safety & Security
15.5.1.6. Auxiliary Applications
15.6. Global Smart Wearables Market by Sales Channel
15.6.1. Segment Overview
15.6.1.1. Modern Retail
15.6.1.1.1. Online (e-commerce stores)
15.6.1.1.2. Offline
15.6.1.1.3. Hypermarkets
15.6.1.1.4. Supermarkets
15.6.1.1.5. Convenience Stores
15.6.1.1.6. Specialty and Discount Stores
15.6.1.2. Conventional Retail (Retail Stores)
15.7. Global Smart Wearables Market by Region
15.7.1. North America
15.7.2. Latin America
15.7.3. Western Europe
15.7.4. Eastern Europe
15.7.5. Asia Pacific
15.7.6. Middle East & Africa
16. Regional Analysis
16.1. North America Smart Wearables Market Analysis and Forecast 2019-2028
16.1.1. Regional Market Overview and Key Takeaways
16.1.2. North America Smart Wearables Market by Operating System
16.1.3. North America Smart Wearables Market by End User
16.1.4. North America Smart Wearables Market by Product Type
16.1.5. North America Smart Wearables Market by Connectivity
16.1.6. North America Smart Wearables Market by Application
16.1.7. North America Smart Wearables Market by Sales Channel
16.1.8. North America Smart Wearables Market by Country
16.1.8.1. US
16.1.8.2. Canada
16.2. Latin America Smart Wearables Market Analysis and Forecast 2019-2028
16.2.1. Regional Market Overview and Key Takeaways
16.2.2. Latin America Smart Wearables Market by Operating System
16.2.3. Latin America Smart Wearables Market by End User
16.2.4. Latin America Smart Wearables Market by Product Type
16.2.5. Latin America Smart Wearables Market by Connectivity
16.2.6. Latin America Smart Wearables Market by Application
16.2.7. Latin America Smart Wearables Market by Sales Channel
16.2.8. Latin America Smart Wearables Market by Country
16.2.8.1. Brazil
16.2.8.2. Mexico
16.2.8.3. Rest of Latin America
16.3. Western Europe Smart Wearables Market Analysis and Forecast 2019-2028
16.3.1. Regional Market Overview and Key Takeaways
16.3.2. Western Europe Smart Wearables Market by Operating System
16.3.3. Western Europe Smart Wearables Market by End User
16.3.4. Western Europe Smart Wearables Market by Product Type
16.3.5. Western Europe Smart Wearables Market by Connectivity
16.3.6. Western Europe Smart Wearables Market by Application
16.3.7. Western Europe Smart Wearables Market by Sales Channel
16.3.8. Western Europe Smart Wearables Market by Country
16.3.8.1. Germany
16.3.8.2. UK
16.3.8.3. France
16.3.8.4. Spain
16.3.8.5. Italy
16.3.8.6. Benelux
16.3.8.7. Nordic
16.3.8.8. Rest of Western Europe
16.4. Eastern Europe Smart Wearables Market Analysis and Forecast 2019-2028
16.4.1. Regional Market Overview and Key Takeaways
16.4.2. Eastern Europe Smart Wearables Market by Operating System
16.4.3. Eastern Europe Smart Wearables Market by End User
16.4.4. Eastern Europe Smart Wearables Market by Product Type
16.4.5. Eastern Europe Smart Wearables Market by Connectivity
16.4.6. Eastern Europe Smart Wearables Market by Application
16.4.7. Eastern Europe Smart Wearables Market by Sales Channel
16.4.8. Eastern Europe Smart Wearables Market by Country
16.4.8.1. Russia
16.4.8.2. Poland
16.4.8.3. Rest of Eastern Europe
16.5. Asia Pacific Smart Wearables Market Analysis and Forecast 2019-2028
16.5.1. Regional Market Overview and Key Takeaways
16.5.2. Asia Pacific Smart Wearables Market by Operating System
16.5.3. Asia Pacific Smart Wearables Market by End User
16.5.4. Asia Pacific Smart Wearables Market by Product Type
16.5.5. Asia Pacific Smart Wearables Market by Connectivity
16.5.6. Asia Pacific Smart Wearables Market by Application
16.5.7. Asia Pacific Smart Wearables Market by Sales Channel
16.5.8. Asia Pacific Smart Wearables Market by Country
16.5.8.1. China
16.5.8.2. Japan
16.5.8.3. India
16.5.8.4. South Korea
16.5.8.5. Australia
16.5.8.6. ASEAN
16.5.8.7. Rest of Asia-Pacific
16.6. Middle East & Africa Smart Wearables Market Analysis and Forecast 2019-2028
16.6.1. Regional Market Overview and Key Takeaways
16.6.2. Middle East & Africa Smart Wearables Market by Operating System
16.6.3. Middle East & Africa Smart Wearables Market by End User
16.6.4. Middle East & Africa Smart Wearables Market by Product Type
16.6.5. Middle East & Africa Smart Wearables Market by Connectivity
16.6.6. Middle East & Africa Smart Wearables Market by Application
16.6.7. Middle East & Africa Smart Wearables Market by Sales Channel
16.6.8. Middle East & Africa Smart Wearables Market by Country
16.6.8.1. GCC
16.6.8.2. South Africa
16.6.8.3. Turkey
16.6.8.4. Rest of the Middle East & Africa
17. Competitive Landscape
17.1. Competition Dashboard
17.1.1. Market Share Analysis by Brands
17.1.1.1. Regional
17.1.1.2. Global
17.1.2. Market Structure by Geography
17.2. Competitive Benchmarking
17.3. Key Strategy Analysis
17.4. Company Profiles
17.4.1. Apple Inc.
17.4.1.1. Company Overview
17.4.1.2. Product/Service Offerings
17.4.1.3. Key Financials
17.4.1.4. Recent Developments
17.4.2. Google LLC (including Fitbit)
17.4.2.1. Company Overview
17.4.2.2. Product/Service Offerings
17.4.2.3. Financials
17.4.2.4. Recent Developments
17.4.3. Samsung Electronics Co., Ltd.
17.4.3.1. Company Overview
17.4.3.2. Product/Service Offerings
17.4.3.3. Financials
17.4.3.4. Recent Developments
17.4.4. Sony Corporation
17.4.4.1. Company Overview
17.4.4.2. Product/Service Offerings
17.4.4.3. Financials
17.4.4.4. Recent Developments
17.4.5. Garmin Ltd.
17.4.5.1. Company Overview
17.4.5.2. Product/Service Offerings
17.4.5.3. Financials
17.4.5.4. Recent Developments
17.4.6. Amazon.com, Inc.
17.4.6.1. Company Overview
17.4.6.2. Product/Service Offerings
17.4.6.3. Financials
17.4.6.4. Recent Developments
17.4.7. Fossil Group, Inc.
17.4.7.1. Company Overview
17.4.7.2. Product/Service Offerings
17.4.7.3. Financials
17.4.7.4. Recent Developments
17.4.8. Under Armour
17.4.8.1. Company Overview
17.4.8.2. Product/Service Offerings
17.4.8.3. Financials
17.4.8.4. Recent Developments
17.4.9. Solos Technology Limited
17.4.9.1. Company Overview
17.4.9.2. Product/Service Offerings
17.4.9.3. Financials
17.4.9.4. Recent Developments
17.4.10. Xiaomi Corporation
17.4.10.1. Company Overview
17.4.10.2. Product/Service Offerings
17.4.10.3. Financials
17.4.10.4. Recent Developments
17.4.11. Huawei Technologies Co., Ltd
17.4.11.1. Company Overview
17.4.11.2. Product/Service Offerings
17.4.11.3. Financials
17.4.11.4. Recent Developments
17.4.12. Bose Corporation
17.4.12.1. Company Overview
17.4.12.2. Product/Service Offerings
17.4.12.3. Financials
17.4.12.4. Recent Developments
17.4.13. NUHEARA FPO
17.4.13.1. Company Overview
17.4.13.2. Product/Service Offerings
17.4.13.3. Financials
17.4.13.4. Recent Developments
17.4.14. TRUMPF Group
17.4.14.1. Company Overview
17.4.14.2. Product/Service Offerings
17.4.14.3. Financials
17.4.14.4. Recent Developments
17.4.15. BBK Group
17.4.15.1. Company Overview
17.4.15.2. Product/Service Offerings
17.4.15.3. Financials
17.4.15.4. Recent Developments
A comprehensive list of smart wearables brands/manufacturers will be provided along with geographical reach, employee count, revenue, product capacities, and their capabilities
18. Disclaimer
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