Experiencing stable demand in 2019, the largest volume category within consumer appliances in Spain, personal care appliances, suffered a significant drop in sales in 2020 during the national lockdown that took place in response to the pandemic, which forced store closures of the dominant distribution channel of electronics and appliance specialist retailers. Particularly strong declines were recorded by electric facial cleansers and hair care appliances as consumers stayed at home; therefore, l...
Euromonitor International's Personal Care Appliances in Spain report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Body Shavers, Electric Facial Cleansers, Hair Care Appliances, Oral Care Appliances, Other Personal Care Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Personal Care Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Personal Care Appliances in Spain
Euromonitor International
December 2020
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
2020 IMPACT
Reduced focus on appearance during lockdown results in declining demand for various personal care appliances
Closure of barbers supports stronger demand for hair and beard trimmers in 2020, while self-care trend during home confinement drives sales of other personal care appliances
Polarising trends in terms of price points within hair care appliances
RECOVERY AND OPPORTUNITIES
Increasing maturity for major personal care appliances over the course of the forecast period means category is unlikely to recover to pre-pandemic levels by 2025
Greater interest in skin care and emphasis on appearance to drive strong performance predicted for electric facial cleansers
Male grooming at home, supported by lingering price sensitivity and caution over returning to barbers, likely to support ongoing demand for beard/hair trimmers
CATEGORY DATA
Table 1 Sales of Personal Care Appliances by Category: Volume 2015-2020
Table 2 Sales of Personal Care Appliances by Category: Value 2015-2020
Table 3 Sales of Personal Care Appliances by Category: % Volume Growth 2015-2020
Table 4 Sales of Personal Care Appliances by Category: % Value Growth 2015-2020
Table 5 Sales of Body Shavers by Format: % Volume 2015-2020
Table 6 Sales of Hair Care Appliances by Format: % Volume 2015-2020
Table 7 NBO Company Shares of Personal Care Appliances 2016-2020
Table 8 LBN Brand Shares of Personal Care Appliances 2017-2020
Table 9 Distribution of Personal Care Appliances by Format: % Volume 2015-2020
Table 10 Forecast Sales of Personal Care Appliances by Category: Volume 2020-2025
Table 11 Forecast Sales of Personal Care Appliances by Category: Value 2020-2025
Table 12 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2020-2025
Table 13 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on consumer appliances
COVID-19 country impact
Company response
Retailing shift
What next for consumer appliances?
MARKET INDICATORS
Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2015-2020
Table 15 Replacement Cycles of Consumer Appliances by Category 2015-2020
Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2020-2025
Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2020-2025
MARKET DATA
Table 18 Sales of Consumer Appliances by Category: Volume 2015-2020
Table 19 Sales of Consumer Appliances by Category: Value 2015-2020
Table 20 Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
Table 21 Sales of Consumer Appliances by Category: % Value Growth 2015-2020
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
Table 26 Sales of Small Appliances by Category: Volume 2015-2020
Table 27 Sales of Small Appliances by Category: Value 2015-2020
Table 28 Sales of Small Appliances by Category: % Volume Growth 2015-2020
Table 29 Sales of Small Appliances by Category: % Value Growth 2015-2020
Table 30 NBO Company Shares of Major Appliances: % Volume 2016-2020
Table 31 LBN Brand Shares of Major Appliances: % Volume 2017-2020
Table 32 NBO Company Shares of Small Appliances: % Volume 2016-2020
Table 33 LBN Brand Shares of Small Appliances: % Volume 2017-2020
Table 34 Distribution of Major Appliances by Format: % Volume 2015-2020
Table 35 Distribution of Small Appliances by Format: % Volume 2015-2020
Table 36 Forecast Sales of Consumer Appliances by Category: Volume 2020-2025
Table 37 Forecast Sales of Consumer Appliances by Category: Value 2020-2025
Table 38 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2020-2025
Table 39 Forecast Sales of Consumer Appliances by Category: % Value Growth 2020-2025
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2020-2025
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2020-2025
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2020-2025
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2020-2025
Table 44 Forecast Sales of Small Appliances by Category: Volume 2020-2025
Table 45 Forecast Sales of Small Appliances by Category: Value 2020-2025
Table 46 Forecast Sales of Small Appliances by Category: % Volume Growth 2020-2025
Table 47 Forecast Sales of Small Appliances by Category: % Value Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
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