South Korea Watches Market size (historic and forecasts), company shares, brand shares and distribution data 2018-2023

Watches in South Korea

Euromonitor International

July 2019


LIST OF CONTENTS AND TABLES


Headlines

Prospects

Chinese Tourists Return To South Korea, Supporting Sales Growth in High Watches

Department Stores at the Forefront of Watches Retailing As High Spending Consumers Enjoy the Experience Such Outlets Provide

Rising Health Consciousness Has Implications for Sales of Watches

Competitive Landscape

Breitling and Audemars Piguet Maintain A High Profile in the Fragmented Competitive Environment Dominated by "others"

Price Increases Do Not Deter Wealthy Buyers of High Watches

Luxury Watch Brands Increasingly Self-distributing in South Korea

Category Data

Table 1 Sales of Watches by Category: Volume 2014-2019

Table 2 Sales of Watches by Category: Value 2014-2019

Table 3 Sales of Watches by Category: % Volume Growth 2014-2019

Table 4 Sales of Watches by Category: % Value Growth 2014-2019

Table 5 Sales of Watches by Price Band: Volume 2014-2019

Table 6 Sales of Watches by Price Band: Value 2014-2019

Table 7 Sales of Watches by Price Band: % Volume Growth 2014-2019

Table 8 Sales of Watches by Price Band: % Value Growth 2014-2019

Table 9 NBO Company Shares of Watches: % Value 2014-2018

Table 10 LBN Brand Shares of Watches: % Value 2015-2018

Table 11 Distribution of Watches by Format: % Value 2014-2019

Table 12 Forecast Sales of Watches by Category: Volume 2019-2024

Table 13 Forecast Sales of Watches by Category: Value 2019-2024

Table 14 Forecast Sales of Watches by Category: % Volume Growth 2019-2024

Table 15 Forecast Sales of Watches by Category: % Value Growth 2019-2024

Table 16 Forecast Sales of Watches by Price Band: Volume 2019-2024

Table 17 Forecast Sales of Watches by Price Band: Value 2019-2024

Table 18 Forecast Sales of Watches by Price Band: % Volume Growth 2019-2024

Table 19 Forecast Sales of Watches by Price Band: % Value Growth 2019-2024

Executive Summary

Sales Growth Driven by Younger Consumers Amidst A General Economic Slowdown

Polarisation of Demand Continues To Squeeze Mid-priced Brands

International Luxury Goods Companies and Brands Continue To Lead Sales

Department Stores Remains Dominant Despite Challenges From Internet Retailing and TV Homeshopping

Muted Demand Among Locals To Be Mitigated by Rising Spending Among Foreign Tourists

Market Data

Table 20 Sales of Personal Accessories by Category: Volume 2014-2019

Table 21 Sales of Personal Accessories by Category: Value 2014-2019

Table 22 Sales of Personal Accessories by Category: % Volume Growth 2014-2019

Table 23 Sales of Personal Accessories by Category: % Value Growth 2014-2019

Table 24 NBO Company Shares of Personal Accessories: % Value 2014-2018

Table 25 LBN Brand Shares of Personal Accessories: % Value 2015-2018

Table 26 Distribution of Personal Accessories by Format: % Value 2014-2019

Table 27 Forecast Sales of Personal Accessories by Category: Volume 2019-2024

Table 28 Forecast Sales of Personal Accessories by Category: Value 2019-2024

Table 29 Forecast Sales of Personal Accessories by Category: % Volume Growth 2019-2024

Table 30 Forecast Sales of Personal Accessories by Category: % Value Growth 2019-2024

Definitions

Sources

Summary 1 Research Sources