Chinese tourists returned to South Korea in their droves in 2019 after 2018 saw a strong decline in the numbers of visitors from China. This was primarily due to political tensions between the Chinese and South Korean governments due to the deployment of THAAD (Terminal High Altitude Area Defence). Sales of high watches are strongly reliant on demand among Chinese tourists and thus the return of huge numbers of visitors from China, many of whom were in South Korea specifically to go shopping, wa...

Euromonitor International's Watchesin South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Watches by Price Band, Watches by type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Watches market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Watches in South Korea
Euromonitor International
July 2019

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Chinese Tourists Return To South Korea, Supporting Sales Growth in High Watches
Department Stores at the Forefront of Watches Retailing As High Spending Consumers Enjoy the Experience Such Outlets Provide
Rising Health Consciousness Has Implications for Sales of Watches
Competitive Landscape
Breitling and Audemars Piguet Maintain A High Profile in the Fragmented Competitive Environment Dominated by "others"
Price Increases Do Not Deter Wealthy Buyers of High Watches
Luxury Watch Brands Increasingly Self-distributing in South Korea
Category Data
Table 1 Sales of Watches by Category: Volume 2014-2019
Table 2 Sales of Watches by Category: Value 2014-2019
Table 3 Sales of Watches by Category: % Volume Growth 2014-2019
Table 4 Sales of Watches by Category: % Value Growth 2014-2019
Table 5 Sales of Watches by Price Band: Volume 2014-2019
Table 6 Sales of Watches by Price Band: Value 2014-2019
Table 7 Sales of Watches by Price Band: % Volume Growth 2014-2019
Table 8 Sales of Watches by Price Band: % Value Growth 2014-2019
Table 9 NBO Company Shares of Watches: % Value 2014-2018
Table 10 LBN Brand Shares of Watches: % Value 2015-2018
Table 11 Distribution of Watches by Format: % Value 2014-2019
Table 12 Forecast Sales of Watches by Category: Volume 2019-2024
Table 13 Forecast Sales of Watches by Category: Value 2019-2024
Table 14 Forecast Sales of Watches by Category: % Volume Growth 2019-2024
Table 15 Forecast Sales of Watches by Category: % Value Growth 2019-2024
Table 16 Forecast Sales of Watches by Price Band: Volume 2019-2024
Table 17 Forecast Sales of Watches by Price Band: Value 2019-2024
Table 18 Forecast Sales of Watches by Price Band: % Volume Growth 2019-2024
Table 19 Forecast Sales of Watches by Price Band: % Value Growth 2019-2024
Executive Summary
Sales Growth Driven by Younger Consumers Amidst A General Economic Slowdown
Polarisation of Demand Continues To Squeeze Mid-priced Brands
International Luxury Goods Companies and Brands Continue To Lead Sales
Department Stores Remains Dominant Despite Challenges From Internet Retailing and TV Homeshopping
Muted Demand Among Locals To Be Mitigated by Rising Spending Among Foreign Tourists
Market Data
Table 20 Sales of Personal Accessories by Category: Volume 2014-2019
Table 21 Sales of Personal Accessories by Category: Value 2014-2019
Table 22 Sales of Personal Accessories by Category: % Volume Growth 2014-2019
Table 23 Sales of Personal Accessories by Category: % Value Growth 2014-2019
Table 24 NBO Company Shares of Personal Accessories: % Value 2014-2018
Table 25 LBN Brand Shares of Personal Accessories: % Value 2015-2018
Table 26 Distribution of Personal Accessories by Format: % Value 2014-2019
Table 27 Forecast Sales of Personal Accessories by Category: Volume 2019-2024
Table 28 Forecast Sales of Personal Accessories by Category: Value 2019-2024
Table 29 Forecast Sales of Personal Accessories by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Personal Accessories by Category: % Value Growth 2019-2024
Definitions
Sources
Summary 1 Research Sources

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