South Korea Personal Accessories Market size (historic and forecasts), company shares, brand shares and distribution data 2018-2023

Personal Accessories in South Korea

Euromonitor International

July 2019


LIST OF CONTENTS AND TABLES


Executive Summary

Sales Growth Driven by Younger Consumers Amidst A General Economic Slowdown

Polarisation of Demand Continues To Squeeze Mid-priced Brands

International Luxury Goods Companies and Brands Continue To Lead Sales

Department Stores Remains Dominant Despite Challenges From Internet Retailing and TV Homeshopping

Muted Demand Among Locals To Be Mitigated by Rising Spending Among Foreign Tourists

Market Data

Table 1 Sales of Personal Accessories by Category: Volume 2014-2019

Table 2 Sales of Personal Accessories by Category: Value 2014-2019

Table 3 Sales of Personal Accessories by Category: % Volume Growth 2014-2019

Table 4 Sales of Personal Accessories by Category: % Value Growth 2014-2019

Table 5 NBO Company Shares of Personal Accessories: % Value 2014-2018

Table 6 LBN Brand Shares of Personal Accessories: % Value 2015-2018

Table 7 Distribution of Personal Accessories by Format: % Value 2014-2019

Table 8 Forecast Sales of Personal Accessories by Category: Volume 2019-2024

Table 9 Forecast Sales of Personal Accessories by Category: Value 2019-2024

Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2019-2024

Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2019-2024

Definitions

Sources

Summary 1 Research Sources

Headlines

Prospects

Prevailing Global Trends Evident in South Korea

Dynamic, Young and Growing Consumer Base Bodes Well for Future Sales

Department Stores Face Challenges Due To the Emergence of Online Channels

Competitive Landscape

Price Becomes Increasingly Irrelevant To the Core Consumer Base for Luxury Brands

Polarisation Continues To Erode the Position of Mid-priced Brands

Local Brands Continue To Struggle To Gain A Foothold Against International Giants

Category Data

Table 12 Sales of Bags and Luggage by Category: Volume 2014-2019

Table 13 Sales of Bags and Luggage by Category: Value 2014-2019

Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2014-2019

Table 15 Sales of Bags and Luggage by Category: % Value Growth 2014-2019

Table 16 Sales of Luggage by Type: % Value 2014-2019

Table 17 NBO Company Shares of Bags and Luggage: % Value 2014-2018

Table 18 LBN Brand Shares of Bags and Luggage: % Value 2015-2018

Table 19 Distribution of Bags and Luggage by Format: % Value 2014-2019

Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2019-2024

Table 21 Forecast Sales of Bags and Luggage by Category: Value 2019-2024

Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2019-2024

Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2019-2024

Headlines

Prospects

Germanium Craze Influences Consumer Demand for Both Fine and Costume Jewellery

Department Stores Remains the Dominant Distribution Channel

Informal Online Sales Through Social Media Continue To Undermine Retail Sales

Competitive Landscape

Celebrity Endorsements Remain at the Heart of the Marketing of Jewellery

Local Brands Continue To Struggle As Unbranded Costume Jewellery Proliferates

Highly Fragmented Competitive Environment in Which "others" Dominates

Category Data

Table 24 Sales of Jewellery by Category: Volume 2014-2019

Table 25 Sales of Jewellery by Category: Value 2014-2019

Table 26 Sales of Jewellery by Category: % Volume Growth 2014-2019

Table 27 Sales of Jewellery by Category: % Value Growth 2014-2019

Table 28 Sales of Costume Jewellery by Type: % Value 2014-2019

Table 29 Sales of Fine Jewellery by Type: % Value 2014-2019

Table 30 Sales of Fine Jewellery by Collection: % Value 2014-2019

Table 31 Sales of Fine Jewellery by Metal: % Value 2014-2019

Table 32 NBO Company Shares of Jewellery: % Value 2014-2018

Table 33 LBN Brand Shares of Jewellery: % Value 2015-2018

Table 34 Distribution of Jewellery by Format: % Value 2014-2019

Table 35 Forecast Sales of Jewellery by Category: Volume 2019-2024

Table 36 Forecast Sales of Jewellery by Category: Value 2019-2024

Table 37 Forecast Sales of Jewellery by Category: % Volume Growth 2019-2024

Table 38 Forecast Sales of Jewellery by Category: % Value Growth 2019-2024

Headlines

Prospects

Chinese Tourists Return To South Korea, Supporting Sales Growth in High Watches

Department Stores at the Forefront of Watches Retailing As High Spending Consumers Enjoy the Experience Such Outlets Provide

Rising Health Consciousness Has Implications for Sales of Watches

Competitive Landscape

Breitling and Audemars Piguet Maintain A High Profile in the Fragmented Competitive Environment Dominated by "others"

Price Increases Do Not Deter Wealthy Buyers of High Watches

Luxury Watch Brands Increasingly Self-distributing in South Korea

Category Data

Table 39 Sales of Watches by Category: Volume 2014-2019

Table 40 Sales of Watches by Category: Value 2014-2019

Table 41 Sales of Watches by Category: % Volume Growth 2014-2019

Table 42 Sales of Watches by Category: % Value Growth 2014-2019

Table 43 Sales of Watches by Price Band: Volume 2014-2019

Table 44 Sales of Watches by Price Band: Value 2014-2019

Table 45 Sales of Watches by Price Band: % Volume Growth 2014-2019

Table 46 Sales of Watches by Price Band: % Value Growth 2014-2019

Table 47 NBO Company Shares of Watches: % Value 2014-2018

Table 48 LBN Brand Shares of Watches: % Value 2015-2018

Table 49 Distribution of Watches by Format: % Value 2014-2019

Table 50 Forecast Sales of Watches by Category: Volume 2019-2024

Table 51 Forecast Sales of Watches by Category: Value 2019-2024

Table 52 Forecast Sales of Watches by Category: % Volume Growth 2019-2024

Table 53 Forecast Sales of Watches by Category: % Value Growth 2019-2024

Table 54 Forecast Sales of Watches by Price Band: Volume 2019-2024

Table 55 Forecast Sales of Watches by Price Band: Value 2019-2024

Table 56 Forecast Sales of Watches by Price Band: % Volume Growth 2019-2024

Table 57 Forecast Sales of Watches by Price Band: % Value Growth 2019-2024

Headlines

Prospects

Rising Penetration of Smartphones and Other Devices Continues To Undermine Sales

Colouring and Roller Ball Pens Are the Most Dynamic Categories Thanks To Their Innovation and the Trend for Adult Colouring Books

the Low Birth Rate and Contracting Population of Children Continue To Suppress Growth

Competitive Landscape

Mitsubishi Pencil Co Remains on Top of the Rankings With A Very Strong Performance

Local Player Mon Ami Responds To Its Falling Sales With the Opening of Ink Lab

Domestic Companies Vie With International Rivals for Sales

Category Data

Table 58 Sales of Writing Instruments by Category: Volume 2014-2019

Table 59 Sales of Writing Instruments by Category: Value 2014-2019

Table 60 Sales of Writing Instruments by Category: % Volume Growth 2014-2019

Table 61 Sales of Writing Instruments by Category: % Value Growth 2014-2019

Table 62 NBO Company Shares of Writing Instruments: % Value 2014-2018

Table 63 LBN Brand Shares of Writing Instruments: % Value 2015-2018

Table 64 Distribution of Writing Instruments by Format: % Value 2014-2019

Table 65 Forecast Sales of Writing Instruments by Category: Volume 2019-2024

Table 66 Forecast Sales of Writing Instruments by Category: Value 2019-2024

Table 67 Forecast Sales of Writing Instruments by Category: % Volume Growth 2019-2024

Table 68 Forecast Sales of Writing Instruments by Category: % Value Growth 2019-2024