Menswear in South Korea

Menswear is seeing positive value and volume growth in South Korea in 2024, albeit at slightly lower levels than seen in womenswear. Notably, menswear is cited as a category in which local brands are rising, taking over from the past when international labels were more prominent, and also making a name for themselves on the world stage. Homegrown brands are strong in the premium segment and in streetwear fashion in menswear, with examples such as Songzio, which is recognised for its "artistic an...

Euromonitor International's Menswear in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Menswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Menswear in South Korea
Euromonitor International
December 2024

List Of Contents And Tables

MENSWEAR IN SOUTH KOREA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Local menswear brands see ongoing expansion, both in South Korea and on the global stage
Polarisation seen between high-end labels for display and affordable options
Musina online platform benefits from sporting collaborations
PROSPECTS AND OPPORTUNITIES
Further growth prospects ahead for luxury menswear
K-trends set to continue strongly and inspire ongoing innovations
Brands increasingly need to embrace platforms such as Musina, which offers more than just retail
CATEGORY DATA
Table 1 Sales of Menswear by Category: Volume 2019-2024
Table 2 Sales of Menswear by Category: Value 2019-2024
Table 3 Sales of Menswear by Category: % Volume Growth 2019-2024
Table 4 Sales of Menswear by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Menswear: % Value 2020-2024
Table 6 LBN Brand Shares of Menswear: % Value 2021-2024
Table 7 NBO Company Shares of Men's Nightwear: % Value 2020-2024
Table 8 LBN Brand Shares of Men's Nightwear: % Value 2021-2024
Table 9 NBO Company Shares of Men's Outerwear: % Value 2020-2024
Table 10 LBN Brand Shares of Men's Outerwear: % Value 2021-2024
Table 11 NBO Company Shares of Men's Swimwear: % Value 2020-2024
Table 12 LBN Brand Shares of Men's Swimwear: % Value 2021-2024
Table 13 NBO Company Shares of Men's Underwear: % Value 2020-2024
Table 14 LBN Brand Shares of Men's Underwear: % Value 2021-2024
Table 15 Forecast Sales of Menswear by Category: Volume 2024-2029
Table 16 Forecast Sales of Menswear by Category: Value 2024-2029
Table 17 Forecast Sales of Menswear by Category: % Volume Growth 2024-2029
Table 18 Forecast Sales of Menswear by Category: % Value Growth 2024-2029
APPAREL AND FOOTWEAR IN SOUTH KOREA
EXECUTIVE SUMMARY
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 19 Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 20 Sales of Apparel and Footwear by Category: Value 2019-2024
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2020-2024
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2021-2024
Table 25 Distribution of Apparel and Footwear by Format: % Value 2019-2024
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2024
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2024-2029
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2024-2029
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2024-2029
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
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