Sunglasses continued to record stable but unimpressive retail volume growth in 2019, with actual sales almost stagnant. The dichotomy of the South African economy means that only a low proportion of affluent consumers can afford to purchase high-end branded sunglasses such as Ray-Ban and Oakley in addition to luxury brands such as Gucci and Prada, supported by celebrity endorsements. This demand is driving higher current value growth compared to retail volume. On the other hand, many low- to mid...

Euromonitor International's Sunglasses in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sunglasses market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Sunglasses in South Africa
Euromonitor International
July 2019

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Non-branded and Private Label Sunglasses Appeal To Lower-income Consumers
Variety of Trends Appeal To Fashion-conscious Consumers
Parental Concern About Safety Compliance Offers Players the Chance To Expand Their Portfolios
Competitive Landscape
Luxottica Retains Leadership Amidst Ongoing Merger With Essilor
Brand Ownership Changes Could Disrupt Safilo's Improved Performance
New Licensing Deal for Dkny With Marchon
Category Data
Table 1 Sales of Sunglasses: Volume 2014-2019
Table 2 Sales of Sunglasses: Value 2014-2019
Table 3 Sales of Sunglasses: % Volume Growth 2014-2019
Table 4 Sales of Sunglasses: % Value Growth 2014-2019
Table 5 NBO Company Shares of Sunglasses: % Value 2014-2018
Table 6 LBN Brand Shares of Sunglasses: % Value 2015-2018
Table 7 Distribution of Sunglasses by Format: % Value 2014-2019
Table 8 Forecast Sales of Sunglasses: Volume 2019-2024
Table 9 Forecast Sales of Sunglasses: Value 2019-2024
Table 10 Forecast Sales of Sunglasses: % Volume Growth 2019-2024
Table 11 Forecast Sales of Sunglasses: % Value Growth 2019-2024
Executive Summary
Slowing Growth for Eyewear Amidst Economic Instability
Fashion Trends Influence Demand Amongst Affluent and Younger Consumers
Essilorluxottica Presents Difficult Competition for Eyewear Players
Optical Shops Retains Dominance But Internet Retailing Appeals To Younger Consumers
Positive Growth Set To Continue As Fashion Trends and Greater Consumer Awareness Support Demand for Frames and Lenses
Market Data
Table 12 Sales of Eyewear by Category: Volume 2014-2019
Table 13 Sales of Eyewear by Category: Value 2014-2019
Table 14 Sales of Eyewear by Category: % Volume Growth 2014-2019
Table 15 Sales of Eyewear by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Eyewear: % Value 2014-2018
Table 17 LBN Brand Shares of Eyewear: % Value 2015-2018
Table 18 Distribution of Eyewear by Format: % Value 2014-2019
Table 19 Forecast Sales of Eyewear by Category: Volume 2019-2024
Table 20 Forecast Sales of Eyewear by Category: Value 2019-2024
Table 21 Forecast Sales of Eyewear by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Eyewear by Category: % Value Growth 2019-2024
Definitions
Sources
Summary 1 Research Sources

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