Personal Accessories in South Africa

Personal Accessories in South Africa 
Euromonitor International 
September 2020

List OF CONTENTS AND TABLES 
 
EXECUTIVE SUMMARY 
COVID-19 impact on personal accessories 
COVID-19 country impact 
Company response 
Retailing shift 
What next for personal accessories? 
MARKET DATA 
Table 1 Sales of Personal Accessories by Category: Volume 2015-2020 
Table 2 Sales of Personal Accessories by Category: Value 2015-2020 
Table 3 Sales of Personal Accessories by Category: % Volume Growth 2015-2020 
Table 4 Sales of Personal Accessories by Category: % Value Growth 2015-2020 
Table 5 NBO Company Shares of Personal Accessories: % Value 2015-2019 
Table 6 LBN Brand Shares of Personal Accessories: % Value 2016-2019 
Table 7 Distribution of Personal Accessories by Format: % Value 2015-2020 
Table 8 Forecast Sales of Personal Accessories by Category: Volume 2020-2025 
Table 9 Forecast Sales of Personal Accessories by Category: Value 2020-2025 
Table 10 	Forecast Sales of Personal Accessories by Category: % Volume Growth 2020-2025 
Table 11 	Forecast Sales of Personal Accessories by Category: % Value Growth 2020-2025 
DISCLAIMER 
GLOBAL MACROECONOMIC ENVIRONMENT 
GLOBAL INDUSTRY ENVIRONMENT 
DEFINITIONS 
SOURCES 
Summary 1 Research Sources 
KEY DATA FINDINGS 
2020 IMPACT 
Demand for bags and luggage impacted by movement and travel restrictions and closure of schools and many workplaces during lockdown 
Bags and luggage remains a highly fragmented competitive landscape in 2019 with a wide range of brands covering all income groups 
Local consumers of bags and luggage prefer to visit store-based specialist retailers to inspect goods prior to purchase, leaving limited room for e-commerce 
RECOVERY AND OPPORTUNITIES 
Return to schools and workplaces in latter part of 2020 may support demand for backpacks and crossbody bags 
Luggage set to take longer to recover as travel restrictions are gradually eased and consumers regain their confidence 
Younger affluent South Africans likely to drive demand for more innovative products and flamboyant designs 
CATEGORY DATA 
Table 12 Sales of Bags and Luggage by Category: Volume 2015-2020 
Table 13 Sales of Bags and Luggage by Category: Value 2015-2020 
Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2015-2020 
Table 15 Sales of Bags and Luggage by Category: % Value Growth 2015-2020 
Table 16 Sales of Luggage by Type: % Value 2015-2020 
Table 17 NBO Company Shares of Bags and Luggage: % Value 2015-2019 
Table 18 LBN Brand Shares of Bags and Luggage: % Value 2016-2019 
Table 19 Distribution of Bags and Luggage by Format: % Value 2015-2020 
Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2020-2025 
Table 21 	Forecast Sales of Bags and Luggage by Category: Value 2020-2025 
Table 22 	Forecast Sales of Bags and Luggage by Category: % Volume Growth 2020-2025 
Table 23 	Forecast Sales of Bags and Luggage by Category: % Value Growth 2020-2025 
KEY DATA FINDINGS 
2020 IMPACT 
Lockdown measures place particular pressure on fine jewellery with lack of foreign tourism and postponement of weddings 
Jewellery remains highly fragmented landscape in 2019 with private label continuing to record strong performance due to price sensitivity amongst lower-income consumers 
Despite initial mining closures, smaller diamond cutters look to creating their own jewellery with positive results 
RECOVERY AND OPPORTUNITIES 
Slower recovery for fine jewellery despite predictions of weddings resuming late 2020/early 2021 
Affordable costume jewellery will continue to dominate demand 
Store-based specialist retailers will continue to be preferred by consumers of fine jewellery 
CATEGORY DATA 
Table 24 Sales of Jewellery by Category: Volume 2015-2020 
Table 25 Sales of Jewellery by Category: Value 2015-2020 
Table 26 Sales of Jewellery by Category: % Volume Growth 2015-2020 
Table 27 Sales of Jewellery by Category: % Value Growth 2015-2020 
Table 28 Sales of Costume Jewellery by Type: % Value 2015-2020 
Table 29 Sales of Fine Jewellery by Type: % Value 2015-2020 
Table 30 Sales of Fine Jewellery by Collection: % Value 2015-2020 
Table 31 Sales of Fine Jewellery by Metal: % Value 2015-2020 
Table 32 NBO Company Shares of Jewellery: % Value 2015-2019 
Table 33 	LBN Brand Shares of Jewellery: % Value 2016-2019 
Table 34 	Distribution of Jewellery by Format: % Value 2015-2020 
Table 35 	Forecast Sales of Jewellery by Category: Volume 2020-2025 
Table 36 	Forecast Sales of Jewellery by Category: Value 2020-2025 
Table 37 	Forecast Sales of Jewellery by Category: % Volume Growth 2020-2025 
Table 38 	Forecast Sales of Jewellery by Category: % Value Growth 2020-2025 
KEY DATA FINDINGS 
2020 IMPACT 
Economic instability and increasing reliance on smartphones for timekeeping already negative influences on consumers' attitudes towards basic and mid watches prior to lockdown 
The Swatch Group retains leadership of watches in 2019 with wide portfolio, but private label continues to record good growth in basic quartz analogue 
Swatch announces loss of sales in July 2020 due to pandemic but is hopeful of swift rebound 
RECOVERY AND OPPORTUNITIES 
Marginal volume growth predicted for watches as many local consumers prioritise spending, while niche area of high watches will continue to be supported by affluent consumer base 
Mid mechanical offers more affordable option to aspirational customers of classic-looking timepieces 
Security and personal attention associated with specialist retailers will continue to attract consumers of watches in South Africa 
CATEGORY DATA 
Table 39 Sales of Watches by Category: Volume 2015-2020 
Table 40 Sales of Watches by Category: Value 2015-2020 
Table 41 Sales of Watches by Category: % Volume Growth 2015-2020 
Table 42 Sales of Watches by Category: % Value Growth 2015-2020 
Table 43 Sales of Watches by Price Band: Volume 2015-2020 
Table 44 Sales of Watches by Price Band: Value 2015-2020 
Table 45 Sales of Watches by Price Band: % Volume Growth 2015-2020 
Table 46 Sales of Watches by Price Band: % Value Growth 2015-2020 
Table 47 NBO Company Shares of Watches: % Value 2015-2019 
Table 48 	LBN Brand Shares of Watches: % Value 2016-2019 
Table 49 	Distribution of Watches by Format: % Value 2015-2020 
Table 50 	Forecast Sales of Watches by Category: Volume 2020-2025 
Table 51 	Forecast Sales of Watches by Category: Value 2020-2025 
Table 52 	Forecast Sales of Watches by Category: % Volume Growth 2020-2025 
Table 53 	Forecast Sales of Watches by Category: % Value Growth 2020-2025 
Table 54 	Forecast Sales of Watches by Price Band: Volume 2020-2025 
Table 55 	Forecast Sales of Watches by Price Band: Value 2020-2025 
Table 56 	Forecast Sales of Watches by Price Band: % Volume Growth 2020-2025 
Table 57 	Forecast Sales of Watches by Price Band: % Value Growth 2020-2025 
KEY DATA FINDINGS 
2020 IMPACT 
Home learning due to school closures during lockdown supports demand for basic writing instruments 
Globally-renowned brands continue to lead writing instruments in 2019 due to consumer trust in their quality and wide distribution networks 
Economic instability encourages lower-income consumers to search for promotional discounts, while back-to-school remains important sales period 
RECOVERY AND OPPORTUNITIES 
Back-to-school period may offer respite for some writing instruments but promotional deals are likely to be extended 
Mechanical pencils and pencil lead refills set to record above average volume growth over course of the forecast period 
Despite emergence of digital devices in classrooms, the need to develop core skills in writing amongst younger children likely to support some demand for basic writing instruments 
CATEGORY DATA 
Table 58 Sales of Writing Instruments by Category: Volume 2015-2020 
Table 59 Sales of Writing Instruments by Category: Value 2015-2020 
Table 60 Sales of Writing Instruments by Category: % Volume Growth 2015-2020 
Table 61 Sales of Writing Instruments by Category: % Value Growth 2015-2020 
Table 62 NBO Company Shares of Writing Instruments: % Value 2015-2019 
Table 63 LBN Brand Shares of Writing Instruments: % Value 2016-2019 
Table 64 Distribution of Writing Instruments by Format: % Value 2015-2020 
Table 65 Forecast Sales of Writing Instruments by Category: Volume 2020-2025 
Table 66 Forecast Sales of Writing Instruments by Category: Value 2020-2025 
Table 67 	Forecast Sales of Writing Instruments by Category: % Volume Growth 2020-2025 
Table 68 	Forecast Sales of Writing Instruments by Category: % Value Growth 2020-2025