Danone is one of the world's leading soft drinks companies, with a strong focus on bottled water. The company has, however, started moving beyond bottled water, launching various brands in juice and sports drinks, as a means to appeal to the growing taste sophistication of consumers. Over the forecast period, with developed regions such as Western Europe and North America recording slow growth, exposure to emerging markets remains key to drive value sales in the long term.
Euromonitor International's Danone, Groupe in Soft Drinks (World) Company Profile offers detailed strategic analysis of the company's business, examining its performance in theSoft Drinks industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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