The negative sales growth that was seen in sleep aids for most of the review period gave way to a positive performance in 2020 as the stresses and pressures of COVID-19 boosted demand for these products. In addition to the fear of falling ill with a potentially fatal virus, many Saudi consumers also faced economic uncertainty and nagging doubts about the security of their income as commercial activity significantly slowed in various economic sectors. Whilst consumer awareness of sleep aids has t...
Euromonitor International's Sleep Aids in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Sleep Aids in Saudi Arabia
Euromonitor International
September 2022
List Of Contents And Tables
SLEEP AIDS IN SAUDI ARABIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand continues to rise as consumers have become more reliant on sleep aids following the stresses of the pandemic
GSK's Panadol Night continues to lead sleep aids
Promotional pricing a major spur on sales growth in sleep aids
PROSPECTS AND OPPORTUNITIES
Health awareness concerning sleep disorders expected to grow
GSK to boost category prospects through further investment
Chemists/pharmacies to continue leading sleep aids despite rise of e-commerce
CATEGORY DATA
Table 1 Sales of Sleep Aids: Value 2017-2022
Table 2 Sales of Sleep Aids: % Value Growth 2017-2022
Table 3 NBO Company Shares of Sleep Aids: % Value 2018-2022
Table 4 LBN Brand Shares of Sleep Aids: % Value 2019-2022
Table 5 Forecast Sales of Sleep Aids: Value 2022-2027
Table 6 Forecast Sales of Sleep Aids: % Value Growth 2022-2027
CONSUMER HEALTH IN SAUDI ARABIA
EXECUTIVE SUMMARY
Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 8 Life Expectancy at Birth 2017-2022
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2017-2022
Table 10 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 11 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 12 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 13 Distribution of Consumer Health by Format: % Value 2017-2022
Table 14 Distribution of Consumer Health by Format and Category: % Value 2022
Table 15 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources