Retailing in Russia

Retailing in Russia
Euromonitor International
February 2021

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on retailing
COVID-19 country impact
Convenience and locality increasingly important during the pandemic
The omnichannel model is increasingly important for non-grocery retailers
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2019
Physical retail landscape
Cash and carry
Table 1 Cash and Carry Sales: Value 2014-2020
Seasonality
New Year's Day
Back to School
Payments and delivery
Emerging business models
MARKET DATA
Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 4 Sales in Store-based Retailing by Channel: Value 2015-2020
Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
Table 6 Store-based Retailing Outlets by Channel: Units 2015-2020
Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 8 Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 12 Sales in Grocery Retailers by Channel: Value 2015-2020
Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020
Table 14 Grocery Retailers Outlets by Channel: Units 2015-2020
Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 18 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 20 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 24 Sales in Mixed Retailers by Channel: Value 2015-2020
Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020
Table 26 Mixed Retailers Outlets by Channel: Units 2015-2020
Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 28 Retailing GBO Company Shares: % Value 2016-2020
Table 29 Retailing GBN Brand Shares: % Value 2017-2020
Table 30 Store-based Retailing GBO Company Shares: % Value 2016-2020
Table 31 Store-based Retailing GBN Brand Shares: % Value 2017-2020
Table 32 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
Table 33 Non-Store Retailing GBO Company Shares: % Value 2016-2020
Table 34 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
Table 35 Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 36 Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 37 Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
Table 43 Mixed Retailers GBO Company Shares: % Value 2016-2020
Table 44 Mixed Retailers GBN Brand Shares: % Value 2017-2020
Table 45 Mixed Retailers LBN Brand Shares: Outlets 2017-2020
Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025
Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025
Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025
Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025
Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025
Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025
Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025
Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025
Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025
Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 2 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Restraints on mobility benefit convenience stores during the COVID-19 lockdown periods
Smaller convenience stores benefit from the health trend and takeaway sales during the pandemic
Vkusvill finally witnesses declining sales in 2020 after years of outstanding growth
RECOVERY AND OPPORTUNITIES
Lower but steady growth for convenience stores going forward
The health and wellness trend to continue to support convenience stores over the forecast period
Strong growth in the number of outlets
CHANNEL DATA
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 75 Convenience Stores GBO Company Shares: % Value 2016-2020
Table 76 Convenience Stores GBN Brand Shares: % Value 2017-2020
Table 77 Convenience Stores LBN Brand Shares: Outlets 2017-2020
Table 78 Convenience Stores LBN Brand Shares: Selling Space 2017-2020
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Discounters remains in its early stage of development in Russia
Ongoing expansion of supermarkets may temper growth of discounters
Produkty Ermolino differentiates with its own production
RECOVERY AND OPPORTUNITIES
Strong growth set to continue
Discounters likely to develop their e-commerce capabilities
International discounters likely to consider Russia
CHANNEL DATA
Table 81 Discounters: Value Sales, Outlets and Selling Space 2015-2020
Table 82 Discounters: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 83 Discounters GBO Company Shares: % Value 2016-2020
Table 84 Discounters GBN Brand Shares: % Value 2017-2020
Table 85 Discounters LBN Brand Shares: Outlets 2017-2020
Table 86 Discounters LBN Brand Shares: Selling Space 2017-2020
Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
More consumers avoid shopping in hypermarkets during the pandemic
A vote of no confidence in hypermarkets by the largest modern grocery retailer in Russia
The majority of players invest heavily in e-commerce
RECOVERY AND OPPORTUNITIES
No recovery in sight for hypermarkets
Operators will continue to focus on reformatting existing stores
Lenta to strengthen its lead in hypermarkets
CHANNEL DATA
Table 89 Hypermarkets: Value Sales, Outlets and Selling Space 2015-2020
Table 90 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 91 Hypermarkets GBO Company Shares: % Value 2016-2020
Table 92 Hypermarkets GBN Brand Shares: % Value 2017-2020
Table 93 Hypermarkets LBN Brand Shares: Outlets 2017-2020
Table 94 Hypermarkets LBN Brand Shares: Selling Space 2017-2020
Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Good growth for supermarkets during the COVID-19 pandemic
The leading supermarket players continue to expand their networks during the pandemic
Severe disruption for Spar
RECOVERY AND OPPORTUNITIES
Good growth going forward
Leading chains to continue to gain share going forward
Health and wellness and high quality to become increasingly important for supermarkets
CHANNEL DATA
Table 97 Supermarkets: Value Sales, Outlets and Selling Space 2015-2020
Table 98 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 99 Supermarkets GBO Company Shares: % Value 2016-2020
Table 100 Supermarkets GBN Brand Shares: % Value 2017-2020
Table 101 Supermarkets LBN Brand Shares: Outlets 2017-2020
Table 102 Supermarkets LBN Brand Shares: Selling Space 2017-2020
Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 104 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Further declines for traditional grocery retailers during the pandemic
Some districts are forced to implement a total ban on alcohol sales due to increasing pressure on the health system
E-commerce ban on alcohol sales supports traditional grocery retailers
RECOVERY AND OPPORTUNITIES
Ongoing sales declines for traditional grocery retailers
The number of traditional grocery retailer outlets is set to continue to decline
Open markets may be less attractive going forward due to social distancing concerns
CHANNEL DATA
Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 106 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 107 Traditional Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 108 Traditional Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 109 Traditional Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 110 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 112 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
A major switch to e-commerce during the pandemic
Lower-priced products and children's apparel fare better than other areas in 2020
Increasing popularity of second-hand apparel and footwear also dents new sales during the pandemic
RECOVERY AND OPPORTUNITIES
Low value growth expected for apparel and footwear specialist retailers
Slow recovery in the number of sites/outlets
Online sales of second-hand apparel and footwear to become a greater threat
CHANNEL DATA
Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 114 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 115 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 116 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 118 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 120 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Electronics and appliance specialist retailers are unable to capitalise on the booming sales of computers during the home-working period
Home seclusion leads to strong demand for appliances during the COVID-19 pandemic
Electronics and appliance retailers lose out to channels which remained open during the lockdown periods
RECOVERY AND OPPORTUNITIES
An early bounce back to value growth in 2021
Rapid recovery in sales per outlet over the early part of the forecast period
The second wave of the COVID-19 pandemic may have further impacts on electronics and appliance specialist retailers
CHANNEL DATA
Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 122 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 123 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 124 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 126 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 128 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Varying performances for the different health and beauty specialist retailers during the pandemic
Strong performance for chemists/pharmacies during the pandemic
Beauty specialist retailers suffer as Russians focus on more essential items during the pandemic
RECOVERY AND OPPORTUNITIES
Ongoing, if declining, growth for health and beauty specialist retailers going forward
Subdued growth for chemists/pharmacies over the forecast period
Strong growth in 2021 for beauty specialist retailers
CHANNEL DATA
Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 130 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 131 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020
Table 132 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020
Table 133 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 134 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 136 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 138 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025
Table 140 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Russians turn to e-commerce for their home and garden products during the pandemic
Leroy Merlin Vostok strengthens its lead in 2020
An omnichannel approach is increasingly important
RECOVERY AND OPPORTUNITIES
No return to pre-pandemic sales levels for store-based home and garden specialist retailers
Customer experience to become a key differentiator
Consolidation likely in the DIY area going forward
CHANNEL DATA
Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 142 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 143 Sales in Home and Garden Specialist Retailers by Channel: Value 2015-2020
Table 144 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2015-2020
Table 145 Home and Garden Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 146 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 148 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 150 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 151 Sales in Home and Garden Specialist Retailers by Channel: Value 2020-2025
Table 152 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Sales through department stores plummet during the COVID-19 pandemic
A digital presence increasingly important during the pandemic
Department stores ensure they stock a wide range of the latest products
RECOVERY AND OPPORTUNITIES
Department stores will struggle to return to pre-pandemic sales levels over the forecast period
Department stores will need to continue to develop their own online capabilities
Customer pick up points will need to be expanded
CHANNEL DATA
Table 153 Department Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 154 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 155 Department Stores GBO Company Shares: % Value 2016-2020
Table 156 Department Stores GBN Brand Shares: % Value 2017-2020
Table 157 Department Stores LBN Brand Shares: Outlets 2017-2020
Table 158 Department Stores LBN Brand Shares: Selling Space 2017-2020
Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 160 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
The wide range of affordable prices protects variety stores from steeper declines during the pandemic
Convenient locations support sales through variety stores
Low prices are key during the pandemic
RECOVERY AND OPPORTUNITIES
Strong return to growth in the early part of the forecast period
Best Price to remain dominant within variety stores
Possibility of new entries into variety stores
CHANNEL DATA
Table 161 Variety Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 162 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 163 Variety Stores GBO Company Shares: % Value 2016-2020
Table 164 Variety Stores GBN Brand Shares: % Value 2017-2020
Table 165 Variety Stores LBN Brand Shares: Outlets 2017-2020
Table 166 Variety Stores LBN Brand Shares: Selling Space 2017-2020
Table 167 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 168 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Ongoing declines for direct selling during the COVID-19 pandemic
Direct selling continues to move from one-on-one to digital communication during the pandemic
Companies offering health care products and supplements gain share
RECOVERY AND OPPORTUNITIES
Ongoing declines for direct selling
Consumer health direct selling likely to remain in focus
Consolidation among international players likely during the forecast period
CHANNEL DATA
Table 169 Direct Selling by Category: Value 2015-2020
Table 170 Direct Selling by Category: % Value Growth 2015-2020
Table 171 Direct Selling GBO Company Shares: % Value 2016-2020
Table 172 Direct Selling GBN Brand Shares: % Value 2017-2020
Table 173 Direct Selling Forecasts by Category: Value 2020-2025
Table 174 Direct Selling Forecasts by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Homeshopping continues to lose out to other retailing channels during the pandemic
The main audience for homeshopping remains elderly demographics
The number of homeshopping players continues to decline
RECOVERY AND OPPORTUNITIES
Ongoing declines for homeshopping over the forecast period
Home shopping players will continue to switch to e-commerce
Declining TV audiences will also contribute to the decline in homeshopping
CHANNEL DATA
Table 175 Homeshopping by Category: Value 2015-2020
Table 176 Homeshopping by Category: % Value Growth 2015-2020
Table 177 Homeshopping GBO Company Shares: % Value 2016-2020
Table 178 Homeshopping GBN Brand Shares: % Value 2017-2020
Table 179 Homeshopping Forecasts by Category: Value 2020-2025
Table 180 Homeshopping Forecasts by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
The strong growth of vending comes to a sudden halt during the COVID-19 pandemic
New formats of vending appear in response to the pandemic
Non-cash payments continue to increase during the pandemic
RECOVERY AND OPPORTUNITIES
A rapid return to growth in 2021
Questionable future for vending in residential blocks after its success during the pandemic
New vending players unlikely over the forecast period
CHANNEL DATA
Table 181 Vending by Category: Value 2015-2020
Table 182 Vending by Category: % Value Growth 2015-2020
Table 183 Vending GBO Company Shares: % Value 2016-2020
Table 184 Vending GBN Brand Shares: % Value 2017-2020
Table 185 Vending Forecasts by Category: Value 2020-2025
Table 186 Vending Forecasts by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Strong acceleration in value growth for e-commerce during the COVID-19 pandemic
Food and drink e-commerce is the star performer during the pandemic
The marketplace business model continues to expand
RECOVERY AND OPPORTUNITIES
Strong double-digit growth for e-commerce throughout the forecast period
Traditional grocery retailers to strengthen their e-commerce capabilities
Lower growth for foreign e-commerce going forward
CHANNEL DATA
Table 187 E-Commerce by Channel and Category: Value 2015-2020
Table 188 E-Commerce by Channel and Category: % Value Growth 2015-2020
Table 189 E-Commerce GBO Company Shares: % Value 2016-2020
Table 190 E-Commerce GBN Brand Shares: % Value 2017-2020
Table 191 Forecast E-Commerce by Channel and Category: Value 2020-2025
Table 192 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
The increasing penetration of mobile internet and smartphones supports strong growth in 2020
More companies invest in mobile shopping apps given the strong growth in sales
The ongoing development of smartphone technology helps mobile e-commerce apps improve the shopping experience
RECOVERY AND OPPORTUNITIES
Massive growth expected for mobile e-commerce going forward
Cash transactions to continue to decline
Functionality and ease of use important for apps going forward
CHANNEL DATA
Table 193 Mobile E-Commerce: Value 2015-2020
Table 194 Mobile E-Commerce: % Value Growth 2015-2020
Table 195 Mobile E-Commerce Forecasts: Value 2020-2025
Table 196 Mobile E-Commerce Forecasts: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Food and drink e-commerce outperforms all other retailing channels during the COVID-19 pandemic
Click and collect becomes an important alternative to deliveries during the pandemic
Food and drink e-commerce retailers expand out of the large cities
RECOVERY AND OPPORTUNITIES
Strong ongoing growth for food and drink e-commerce going forward
A slow expansion into the Russian regions
Online alcohol sales may be made legal, providing a further boost to food and drink e-commerce going forward
CHANNEL DATA
Table 197 Food and Drink E-Commerce: Value 2015-2020
Table 198 Food and Drink E-Commerce: % Value Growth 2015-2020
Table 199 Food and Drink E-Commerce Forecasts: Value 2020-2025
Table 200 Food and Drink E-Commerce Forecasts: % Value Growth 2020-2025