Vitamins experienced some of the highest demand as a result of the Coronavirus (COVID-19) crisis. Retail current value sales were particularly impressive in 2020-2021, and they are expected to continue to reach double-digit growth over 2022, albeit aided by high inflation. Retail volume sales are also set to see further strong growth over 2022, although projected to slow to low-to-mid-single-digit rates following the huge surge in demand in 2020-2021. Romanian consumers have been advised by doct...

Euromonitor International's Vitamins in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Vitamins in Romania
Euromonitor International
September 2022

List Of Contents And Tables

VITAMINS IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Vitamins continues to benefit from immunity and general health trends
Strong pharmacy chains launch private label alternatives
Widening availability increases consumer awareness and sales of vitamins
PROSPECTS AND OPPORTUNITIES
Segmentation offers growth opportunities for multivitamins
Players to step up investments to build brand awareness and gain an edge in a highly competitive landscape
High inflation to exert upward pressure on prices and downward pressure on retail volume sales
CATEGORY DATA
Table 1 Sales of Vitamins by Category: Value 2017-2022
Table 2 Sales of Vitamins by Category: % Value Growth 2017-2022
Table 3 Sales of Multivitamins by Positioning: % Value 2017-2022
Table 4 NBO Company Shares of Vitamins: % Value 2018-2022
Table 5 LBN Brand Shares of Vitamins: % Value 2019-2022
Table 6 Forecast Sales of Vitamins by Category: Value 2022-2027
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
CONSUMER HEALTH IN ROMANIA
EXECUTIVE SUMMARY
Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 9 Life Expectancy at Birth 2017-2022
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2017-2022
Table 11 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 13 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 14 Distribution of Consumer Health by Format: % Value 2017-2022
Table 15 Distribution of Consumer Health by Format and Category: % Value 2022
Table 16 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

Global Bio-based Vitamins Market Size, Key Players, Research Insights, Emerging Opportunities, COVID-19 Impact and Emerging Trends By 2030...

Overview of the Global Bio-based Vitamins Market: The report discusses everything a marketer requires before investing in the global Bio-based Vitamins Market during the forecast period 2023-2030. It provides detail...

Global Thyroid Eye Disease (TED) Treatment Market (2023 Edition): Analysis By Therapeutic Type (Monoclonal Antibodies, Corticosteroids, Vitamins, Others), Route of Administration, Distribution Channel, By Region, By Country: Market Insights and Forecast (2019-2029)...

Executive Summary Azoth Analytics has released a research report titled "Global Thyroid Eye Disease Treatment Market (2023 Edition)" which provides a complete analysis of the global Thyroid Eye Disease Treatment industry in terms of market segmentation by Therapeutic Type (Monoclonal An...

2023-2028 Global and Regional Pet Vitamins and Supplements Industry Status and Prospects Professional Market Research Report Standard Version...

The global Pet Vitamins and Supplements market is expected to reach US$ XX Million by 2028, with a CAGR of XX% from 2023 to 2028, based on HNY Research newly published report. The prime objective of this report is to provide the insights on the post COVID-19 impact which will help market players...

2023-2028 Global and Regional Sugar-free Gummy Vitamins Industry Status and Prospects Professional Market Research Report Standard Version...

The global Sugar-free Gummy Vitamins market is expected to reach US$ XX Million by 2028, with a CAGR of XX% from 2023 to 2028, based on HNY Research newly published report. The prime objective of this report is to provide the insights on the post COVID-19 impact which will help market players in...

2023-2028 Global and Regional Antioxidant Vitamins Industry Status and Prospects Professional Market Research Report Standard Version...

The global Antioxidant Vitamins market is expected to reach US$ XX Million by 2028, with a CAGR of XX% from 2023 to 2028, based on HNY Research newly published report. The prime objective of this report is to provide the insights on the post COVID-19 impact which will help market players in this...

2023-2028 Global and Regional Letter Vitamins Industry Status and Prospects Professional Market Research Report Standard Version...

The global Letter Vitamins market is expected to reach US$ XX Million by 2028, with a CAGR of XX% from 2023 to 2028, based on HNY Research newly published report. The prime objective of this report is to provide the insights on the post COVID-19 impact which will help market players in this fiel...

2023-2028 Global and Regional Vitamins DNA Test Kit Industry Status and Prospects Professional Market Research Report Standard Version...

The global Vitamins DNA Test Kit market is expected to reach US$ XX Million by 2028, with a CAGR of XX% from 2023 to 2028, based on HNY Research newly published report. The prime objective of this report is to provide the insights on the post COVID-19 impact which will help market players in thi...

Global Vitamins And Nutrition Supplements Market Report- Global Strategic Analysis, Size, Share, Trend, and Forecast (2022-2029)...

This report gives an insight into global Vitamins And Nutrition Supplements Markets and predicts the future growth prospects and the trends that may exhibit in the market during the period of 2022-2029. The future growth has been calculated by taking into account the present growth rate and the over...

2023-2028 Global and Regional Gluten-free Gummy Vitamins Industry Status and Prospects Professional Market Research Report Standard Version...

The global Gluten-free Gummy Vitamins market is expected to reach US$ XX Million by 2028, with a CAGR of XX% from 2023 to 2028, based on HNY Research newly published report. The prime objective of this report is to provide the insights on the post COVID-19 impact which will help market players i...

2023-2028 Global and Regional Customized Vitamins Industry Status and Prospects Professional Market Research Report Standard Version...

The global Customized Vitamins market is expected to reach US$ XX Million by 2028, with a CAGR of XX% from 2023 to 2028, based on HNY Research newly published report. The prime objective of this report is to provide the insights on the post COVID-19 impact which will help market players in this ...