Romania Tobacco Market size (historic and forecasts), company shares, brand shares and distribution data 2018-2023

Tobacco in Romania

Euromonitor International

July 2019


LIST OF CONTENTS AND TABLES


Executive Summary

Cigarette Volume Sales Continue To Fall Steadily While All Other Traditional Categories Post Positive Results

Cigarettes Continue To Be Heavily Marketed While Consumers Are Also Becoming Increasingly Attracted To Heated Tobacco

Three Multinationals Dominate Cigarettes While E-vapour Products Remains Fragmented

Grocery Retailers Lead Cigarette Sales But Independent Small Grocers and Newsagent-tobacconists/kiosks Lose Ground To Supermarkets and Tobacco Specialists

Decline in Cigarette Volume Sales Set To Accelerate Over the Forecast Period

Operating Environment

Legislation

Summary 1 Legislation Summary at a Glance

Minimum Legal Smoking Age

Smoking Prevalence

Tar Levels

Health Warnings

Plain Packaging

Advertising and Sponsorship

Point-of-sale Display Bans

Smoking in Public Places

Flavoured Tobacco Product Ban

Reduced Harm

E-vapour Products

Production/imports/exports

Market Indicators

Table 1 Number of Adult Smokers by Gender 2013-2018

Market Data

Table 2 Sales of Tobacco by Category: Volume 2013-2018

Table 3 Sales of Tobacco by Category: Value 2013-2018

Table 4 Sales of Tobacco by Category: % Volume Growth 2013-2018

Table 5 Sales of Tobacco by Category: % Value Growth 2013-2018

Table 6 Forecast Sales of Tobacco by Category: Volume 2018-2023

Table 7 Forecast Sales of Tobacco by Category: Value 2018-2023

Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023

Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

Sources

Summary 2 Research Sources

Headlines

Prospects

Cigarette Volume Sales Continue To Fall Only Slowly But A Stronger Annual Decline Is Expected Over the Forecast Period

A Stronger Contraction for the Category Is, However, Anticipated Over the Forecast Period.

Illicit Trade Increases Slightly in 2018

Internet Retailing and Modern Grocery Retailers the Fastest Growing Distribution Channels

Competitive Landscape

British American Tobacco Remains the Clear Leader in Cigarettes Through Its Popular Kent Brand

Philip Morris Increasingly Focusing on Heated Tobacco As the Future of the Industry

Jt International Maintains Its Focus on the Mid-priced and Economy Segments

Taxation and Pricing

Taxation Rates

Summary 3 Taxation and Duty Levies 2013-2018

Average Cigarette Pack Price Breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

Category Data

Table 10 Sales of Cigarettes: Volume 2013-2018

Table 11 Sales of Cigarettes by Category: Value 2013-2018

Table 12 Sales of Cigarettes: % Volume Growth 2013-2018

Table 13 Sales of Cigarettes by Category: % Value Growth 2013-2018

Table 14 Sales of Cigarettes by Blend: % Volume 2013-2018

Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2013-2018

Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018

Table 17 Sales of Cigarettes by Pack Size: % Volume 2013-2018

Table 18 Sales of Cigarettes by Price Band: % Volume 2013-2018

Table 19 NBO Company Shares of Cigarettes: % Volume 2014-2018

Table 20 LBN Brand Shares of Cigarettes: % Volume 2015-2018

Table 21 Sales of Cigarettes by Distribution Format: % Volume 2013-2018

Table 22 Illicit Trade Estimate of Cigarettes: Volume 2013-2018

Table 23 Forecast Sales of Cigarettes: Volume 2018-2023

Table 24 Forecast Sales of Cigarettes by Category: Value 2018-2023

Table 25 Forecast Sales of Cigarettes: % Volume Growth 2018-2023

Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2018-2023

Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2018-2023

Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023

Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023

Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2018-2023

Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2018-2023

Headlines

Prospects

Cigars Benefiting From Affluent Consumers Seeking More Premium Offerings

Cigarillos Seen As A Cheaper and More Convenient Alternative To Cigars

Growth of Smoking Tobacco Continues To Slow

Competitive Landscape

Cigars and Cigarillos Remain Largely in the Hands of Local Player Jpb Trade

Smoking Tobacco Continues To Be A Hugely Fragmented Category

Domestic Players Find It Difficult To Enter the Category Due To Locals' High Quality Expectations

Category Data

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2013-2018

Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2013-2018

Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2013-2018

Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2013-2018

Table 36 Sales of Cigars by Size: % Volume 2013-2018

Table 37 Sales of Cigarillos by Price Platform 2013-2018

Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2014-2018

Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2015-2018

Table 40 NBO Company Shares of Cigars: % Volume 2014-2018

Table 41 LBN Brand Shares of Cigars: % Volume 2015-2018

Table 42 NBO Company Shares of Cigarillos: % Volume 2014-2018

Table 43 LBN Brand Shares of Cigarillos: % Volume 2015-2018

Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2014-2018

Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2015-2018

Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2014-2018

Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2015-2018

Table 48 Distribution of Cigars and Cigarillos by Format: % Volume 2013-2018

Table 49 Distribution of Smoking Tobacco by Format: % Volume 2013-2018

Table 50 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023

Table 51 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023

Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023

Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023

Headlines

Prospects

Heated Tobacco Continues To Recruit New Consumers

E-vapour Products Posts A Decline in Value Sales for the First Time

Possible Legislation Ahead for Heated Tobacco Products

Competitive Landscape

Philip Morris Remains in Control of Heated Tobacco But Could Face Challenges Over the Forecast Period

British American Tobacco Ventures Into Heated Tobacco Following Its Foray Into Other Next Generation Products

Ritchy Group Strengthens Its Lead in the Fragmented E-vapour Products Category

Category Indicators

Table 54 Number of Adult Vapers 2013-2018

Category Data

Table 55 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2013-2018

Table 56 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2013-2018

Table 57 Sales of Tobacco Heating Devices: Volume 2013-2018

Table 58 Sales of Tobacco Heating Devices: Value 2013-2018

Table 59 Sales of Heated Tobacco: Volume 2013-2018

Table 60 Sales of Heated Tobacco: Value 2013-2018

Table 61 Sales of E-Liquids by Nicotene Strength: % Value 2018

Table 62 NBO Company Shares of E-Vapour Products: % Value 2014-2018

Table 63 LBN Brand Shares of E-Vapour Products: % Value 2015-2018

Table 64 NBO Company Shares of Tobacco Heating Devices: % Volume 2014-2018

Table 65 LBN Brand Shares of Tobacco Heating Devices: % Volume 2015-2018

Table 66 NBO Company Shares of Heated Tobacco: % Volume 2014-2018

Table 67 LBN Brand Shares of Heated Tobacco: % Volume 2015-2018

Table 68 Distribution of E-Vapour Products by Format: % Value 2013-2018

Table 69 Distribution of Tobacco Heating Devices by Format: % Volume 2013-2018

Table 70 Distribution of Heated Tobacco by Format: % Volume 2013-2018

Table 71 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023

Table 72 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2018-2023

Table 73 Forecast Sales of Tobacco Heating Devices: Volume 2018-2023

Table 74 Forecast Sales of Tobacco Heating Devices: Value 2018-2023

Table 75 Forecast Sales of Heated Tobacco: Volume 2018-2023

Table 76 Forecast Sales of Heated Tobacco: Value 2018-2023