Retail volume sales of cigarettes in Romania continued to decline in 2018, with the category's ongoing contraction, however, remaining slow. Commentators believe this is down to efforts taken to curb smoking prevalence having reached something of a ceiling. There was some anti-cigarette rhetoric from the Ministry of Interior in 2018 but it is difficult to tell how much weight this has given the fact that the tobacco industry remains the second biggest source of income for the Romanian state afte...
Euromonitor International's Tobacco in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Cigarettes, Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tobacco market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Tobacco in Romania
Euromonitor International
July 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Cigarette Volume Sales Continue To Fall Steadily While All Other Traditional Categories Post Positive Results
Cigarettes Continue To Be Heavily Marketed While Consumers Are Also Becoming Increasingly Attracted To Heated Tobacco
Three Multinationals Dominate Cigarettes While E-vapour Products Remains Fragmented
Grocery Retailers Lead Cigarette Sales But Independent Small Grocers and Newsagent-tobacconists/kiosks Lose Ground To Supermarkets and Tobacco Specialists
Decline in Cigarette Volume Sales Set To Accelerate Over the Forecast Period
Operating Environment
Legislation
Summary 1 Legislation Summary at a Glance
Minimum Legal Smoking Age
Smoking Prevalence
Tar Levels
Health Warnings
Plain Packaging
Advertising and Sponsorship
Point-of-sale Display Bans
Smoking in Public Places
Flavoured Tobacco Product Ban
Reduced Harm
E-vapour Products
Production/imports/exports
Market Indicators
Table 1 Number of Adult Smokers by Gender 2013-2018
Market Data
Table 2 Sales of Tobacco by Category: Volume 2013-2018
Table 3 Sales of Tobacco by Category: Value 2013-2018
Table 4 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 5 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 6 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 7 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023
Sources
Summary 2 Research Sources
Headlines
Prospects
Cigarette Volume Sales Continue To Fall Only Slowly But A Stronger Annual Decline Is Expected Over the Forecast Period
A Stronger Contraction for the Category Is, However, Anticipated Over the Forecast Period.
Illicit Trade Increases Slightly in 2018
Internet Retailing and Modern Grocery Retailers the Fastest Growing Distribution Channels
Competitive Landscape
British American Tobacco Remains the Clear Leader in Cigarettes Through Its Popular Kent Brand
Philip Morris Increasingly Focusing on Heated Tobacco As the Future of the Industry
Jt International Maintains Its Focus on the Mid-priced and Economy Segments
Taxation and Pricing
Taxation Rates
Summary 3 Taxation and Duty Levies 2013-2018
Average Cigarette Pack Price Breakdown
Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples
Category Data
Table 10 Sales of Cigarettes: Volume 2013-2018
Table 11 Sales of Cigarettes by Category: Value 2013-2018
Table 12 Sales of Cigarettes: % Volume Growth 2013-2018
Table 13 Sales of Cigarettes by Category: % Value Growth 2013-2018
Table 14 Sales of Cigarettes by Blend: % Volume 2013-2018
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2013-2018
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
Table 17 Sales of Cigarettes by Pack Size: % Volume 2013-2018
Table 18 Sales of Cigarettes by Price Band: % Volume 2013-2018
Table 19 NBO Company Shares of Cigarettes: % Volume 2014-2018
Table 20 LBN Brand Shares of Cigarettes: % Volume 2015-2018
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2013-2018
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2013-2018
Table 23 Forecast Sales of Cigarettes: Volume 2018-2023
Table 24 Forecast Sales of Cigarettes by Category: Value 2018-2023
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2018-2023
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2018-2023
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2018-2023
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2018-2023
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2018-2023
Headlines
Prospects
Cigars Benefiting From Affluent Consumers Seeking More Premium Offerings
Cigarillos Seen As A Cheaper and More Convenient Alternative To Cigars
Growth of Smoking Tobacco Continues To Slow
Competitive Landscape
Cigars and Cigarillos Remain Largely in the Hands of Local Player Jpb Trade
Smoking Tobacco Continues To Be A Hugely Fragmented Category
Domestic Players Find It Difficult To Enter the Category Due To Locals' High Quality Expectations
Category Data
Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2013-2018
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2013-2018
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2013-2018
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2013-2018
Table 36 Sales of Cigars by Size: % Volume 2013-2018
Table 37 Sales of Cigarillos by Price Platform 2013-2018
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2014-2018
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2015-2018
Table 40 NBO Company Shares of Cigars: % Volume 2014-2018
Table 41 LBN Brand Shares of Cigars: % Volume 2015-2018
Table 42 NBO Company Shares of Cigarillos: % Volume 2014-2018
Table 43 LBN Brand Shares of Cigarillos: % Volume 2015-2018
Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2014-2018
Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2015-2018
Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2014-2018
Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2015-2018
Table 48 Distribution of Cigars and Cigarillos by Format: % Volume 2013-2018
Table 49 Distribution of Smoking Tobacco by Format: % Volume 2013-2018
Table 50 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
Table 51 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023
Headlines
Prospects
Heated Tobacco Continues To Recruit New Consumers
E-vapour Products Posts A Decline in Value Sales for the First Time
Possible Legislation Ahead for Heated Tobacco Products
Competitive Landscape
Philip Morris Remains in Control of Heated Tobacco But Could Face Challenges Over the Forecast Period
British American Tobacco Ventures Into Heated Tobacco Following Its Foray Into Other Next Generation Products
Ritchy Group Strengthens Its Lead in the Fragmented E-vapour Products Category
Category Indicators
Table 54 Number of Adult Vapers 2013-2018
Category Data
Table 55 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2013-2018
Table 56 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2013-2018
Table 57 Sales of Tobacco Heating Devices: Volume 2013-2018
Table 58 Sales of Tobacco Heating Devices: Value 2013-2018
Table 59 Sales of Heated Tobacco: Volume 2013-2018
Table 60 Sales of Heated Tobacco: Value 2013-2018
Table 61 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 62 NBO Company Shares of E-Vapour Products: % Value 2014-2018
Table 63 LBN Brand Shares of E-Vapour Products: % Value 2015-2018
Table 64 NBO Company Shares of Tobacco Heating Devices: % Volume 2014-2018
Table 65 LBN Brand Shares of Tobacco Heating Devices: % Volume 2015-2018
Table 66 NBO Company Shares of Heated Tobacco: % Volume 2014-2018
Table 67 LBN Brand Shares of Heated Tobacco: % Volume 2015-2018
Table 68 Distribution of E-Vapour Products by Format: % Value 2013-2018
Table 69 Distribution of Tobacco Heating Devices by Format: % Volume 2013-2018
Table 70 Distribution of Heated Tobacco by Format: % Volume 2013-2018
Table 71 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023
Table 72 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2018-2023
Table 73 Forecast Sales of Tobacco Heating Devices: Volume 2018-2023
Table 74 Forecast Sales of Tobacco Heating Devices: Value 2018-2023
Table 75 Forecast Sales of Heated Tobacco: Volume 2018-2023
Table 76 Forecast Sales of Heated Tobacco: Value 2018-2023
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