Continuously changing fashion trends are a major driver of sales in sunglasses as many consumers seek to change their sunglasses as soon as they are perceived to be out of style. This is because sunglasses are increasingly being worn for cosmetic reasons, rather than merely to protect one's vision from bright light. Indeed, a good pair of sunglasses has the potential to enhance the wearer's appearance. In addition, the increasing availability of a wide range of sunglasses styles such as aviator,...

Euromonitor International's Sunglasses in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sunglasses market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Sunglasses in Romania
Euromonitor International
July 2019

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Changing Fashion Trends Remain A Major Influence Over Sales of Sunglasses
Technological Advancement Underlines Sunglasses' Core Function As Eye Protection
Luxury Brands Set To Be the Big Winners
Competitive Landscape
Luxottica Remains the Leader in Sunglasses
Safilo Gains Value Share To Pull Ahead of Ff Group and Secure Second Position
Social Media To Become An Increasingly Important Aspect of Sunglasses Marketing
Category Data
Table 1 Sales of Sunglasses: Volume 2014-2019
Table 2 Sales of Sunglasses: Value 2014-2019
Table 3 Sales of Sunglasses: % Volume Growth 2014-2019
Table 4 Sales of Sunglasses: % Value Growth 2014-2019
Table 5 NBO Company Shares of Sunglasses: % Value 2014-2018
Table 6 LBN Brand Shares of Sunglasses: % Value 2015-2018
Table 7 Distribution of Sunglasses by Format: % Value 2014-2019
Table 8 Forecast Sales of Sunglasses: Volume 2019-2024
Table 9 Forecast Sales of Sunglasses: Value 2019-2024
Table 10 Forecast Sales of Sunglasses: % Volume Growth 2019-2024
Table 11 Forecast Sales of Sunglasses: % Value Growth 2019-2024
Executive Summary
Rising Incomes Drive Growth As Demographic Trends Point To A Bright Future
Fashion Trends Becoming More Influential
Essilor-luxottica Merger Creates the New Leading Player in Eyewear
Internet Retailing Registers Dynamic Growth Despite Dominance of Optical Shops
A Strong Performance Anticipated for Eyewear Over the Forecast Period
Market Data
Table 12 Sales of Eyewear by Category: Volume 2014-2019
Table 13 Sales of Eyewear by Category: Value 2014-2019
Table 14 Sales of Eyewear by Category: % Volume Growth 2014-2019
Table 15 Sales of Eyewear by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Eyewear: % Value 2014-2018
Table 17 LBN Brand Shares of Eyewear: % Value 2015-2018
Table 18 Distribution of Eyewear by Format: % Value 2014-2019
Table 19 Forecast Sales of Eyewear by Category: Volume 2019-2024
Table 20 Forecast Sales of Eyewear by Category: Value 2019-2024
Table 21 Forecast Sales of Eyewear by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Eyewear by Category: % Value Growth 2019-2024
Definitions
Sources
Summary 1 Research Sources

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