NRT smoking cessation aids remains a category with high growth potential in Romania. While the retail volume and current value growth is expected to be strong over 2022, the competitive landscape is consolidates, with few players. Defumaxon (Aflofarm Farmacja Polska) and Nicorette (Johnson & Johnson Romania) are set to remain the only brands with significant sales at the end of the review period.
Euromonitor International's NRT Smoking Cessation Aids in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: NRT Gum, NRT Inhalators, NRT Lozenges, NRT Patches, Other NRT.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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NRT Smoking Cessation Aids in Romania
Euromonitor International
September 2022
List Of Contents And Tables
NRT SMOKING CESSATION AIDS IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Low awareness of products and their uses limits growth potential
E-commerce retailing trend continues to penetrate NRT smoking cessation aids
Popularity of capsules favours "other" NRT
PROSPECTS AND OPPORTUNITIES
Strong growth potential may lure new players
Vaping is set to cannibalise NRT smoking cessation aids
High prices of cigarettes to encourage take up of NRT smoking cessation aids
CATEGORY INDICATORS
Table 1 Number of Smokers by Gender 2017-2022
CATEGORY DATA
Table 2 Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 3 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
Table 4 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2018-2022
Table 5 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2019-2022
Table 6 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2022-2027
Table 7 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2022-2027
CONSUMER HEALTH IN ROMANIA
EXECUTIVE SUMMARY
Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 9 Life Expectancy at Birth 2017-2022
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2017-2022
Table 11 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 13 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 14 Distribution of Consumer Health by Format: % Value 2017-2022
Table 15 Distribution of Consumer Health by Format and Category: % Value 2022
Table 16 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources