The rising popularity of video streaming has had a positive effect on television sales. Romanians are becoming more immersed in the entertainment they consume, transitioning from viewer to user via the more active role of the audience in video streaming. Video on-demand has paved the way for new and increasingly varied forms of entertainment, with the ability to access more films, TV series, etc. Video on-demand users tend to be higher-income, urban, young adults in Romania. Online video consump...

Euromonitor International's Home Video in Romania report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Televisions, Video Players.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Video market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Home Video in Romania
Euromonitor International
September 2022

List Of Contents And Tables

HOME VIDEO IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
The rising popularity of video streaming positively impacts television sales
Affluent consumer base helps OLED TVs continue its fast growth performance
Preference for recognised, trusted and innovative brands sustains leading positions for LG and Samsung
PROSPECTS AND OPPORTUNITIES
The TV as a home entertainment hub secures steady volume growth for home video over the forecast period
Convenience, competitive prices and rising consumer confidence stimulate shift to e-commerce for televisions
Focus on internet smart TVs as demand for connectivity and content grows
CATEGORY DATA
Table 1 Sales of Home Video by Category: Volume 2017-2022
Table 2 Sales of Home Video by Category: Value 2017-2022
Table 3 Sales of Home Video by Category: % Volume Growth 2017-2022
Table 4 Sales of Home Video by Category: % Value Growth 2017-2022
Table 5 Sales of LCD TVs by Network Connectivity: % Retail Volume 2017-2022
Table 6 NBO Company Shares of Home Video: % Volume 2018-2022
Table 7 LBN Brand Shares of Home Video: % Volume 2019-2022
Table 8 Distribution of Home Video by Channel: % Volume 2017-2022
Table 9 Forecast Sales of Home Video by Category: Volume 2022-2027
Table 10 Forecast Sales of Home Video by Category: Value 2022-2027
Table 11 Forecast Sales of Home Video by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Home Video by Category: % Value Growth 2022-2027
Table 13 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2022-2027
CONSUMER ELECTRONICS IN ROMANIA
EXECUTIVE SUMMARY
Consumer electronics in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
MARKET DATA
Table 14 Sales of Consumer Electronics by Category: Volume 2017-2022
Table 15 Sales of Consumer Electronics by Category: Value 2017-2022
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2017-2022
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2017-2022
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2018-2022
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2019-2022
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2017-2022
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2022-2027
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2022-2027
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2022-2027
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources

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