Growing consumer purchasing power and a positive economic context favoured higher retail value sales of home audio and cinema in Romania in 2019. Romanians are becoming more sophisticated consumers, focusing on quality when it comes to their favourite media products. This was also illustrated by the increase in unit prices in both 2018 and 2019 as shoppers sought improved entertainment experiences. However, in retail volume terms, the category experienced a further decline, a sign that the avera...
Euromonitor International's Home Audio and Cinema in Romania report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Audio Separates, Digital Media Player Docks, Hi-Fi Systems, Home Cinema and Speaker Systems, Other Home Audio and Cinema, Speakers.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Home Audio and Cinema market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Home Audio and Cinema in Romania
Euromonitor International
August 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Romanians Increasingly Choose High-quality Audio and Cinema Products and Seek Portability and Connectivity
Digital Media Player Docks Replace Older Systems Due To Their Quality and Versatility
Speakers A Popular Upgrade To Many Home Audio and Cinema Systems
Competitive Landscape
Romanians Prefer Well-known International Brands
Sony and Panasonic Launch New Ultra Hd 4k Blu-ray Players
Low Presence of Domestic Players and Private Label
Category Data
Table 1 Sales of Home Audio and Cinema by Category: Volume 2014-2019
Table 2 Sales of Home Audio and Cinema by Category: Value 2014-2019
Table 3 Sales of Home Audio and Cinema by Category: % Volume Growth 2014-2019
Table 4 Sales of Home Audio and Cinema by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Home Audio and Cinema: % Volume 2015-2019
Table 6 LBN Brand Shares of Home Audio and Cinema: % Volume 2016-2019
Table 7 Distribution of Home Audio and Cinema by Channel: % Volume 2014-2019
Table 8 Forecast Sales of Home Audio and Cinema by Category: Volume 2019-2024
Table 9 Forecast Sales of Home Audio and Cinema by Category: Value 2019-2024
Table 10 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024
Executive Summary
Slower Retail Volume Growth for Consumer Electronics in 2019
More Sophisticated Consumers Seek Integrated Systems for Their Increasingly Technological Lives
International Brands Characterise Sales
Chained Specialist Retailers Are the Most Successful Outlets
Bright Future for Consumer Electronics in Romania
Market Data
Table 12 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 13 Sales of Consumer Electronics by Category: Value 2014-2019
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources
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