Dietary supplements is expected to continue to see retail volume and current value growth over 2022. This performance shows that Romanian consumers have not given up some of the habits they started, consolidated or intensified during the pandemic. Importantly, higher awareness of the importance of health and prevention continues to positively impact the retail sales development of dietary supplements. However, in the second half of 2022, consumers started to be more concerned about high inflatio...

Euromonitor International's Dietary Supplements in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Combination Dietary Supplements, Herbal/Traditional Dietary Supplements, Non-Herbal/Traditional Dietary Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dietary Supplements market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Dietary Supplements in Romania
Euromonitor International
September 2022

List Of Contents And Tables

DIETARY SUPPLEMENTS IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Heightened awareness of the importance of health continues to spur sales of dietary supplements
Convenience and effective mixes boost the appeal of combination products
Players invest in marketing and innovation to stand out in a highly competitive category
PROSPECTS AND OPPORTUNITIES
Tighter budgets expected to dampen the growth in demand
Players look to innovation to differentiate their offer
Ageing population and healthier diet trends to offer growth avenues
CATEGORY DATA
Table 1 Sales of Dietary Supplements by Category: Value 2017-2022
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Table 3 Sales of Dietary Supplements by Positioning: % Value 2017-2022
Table 4 NBO Company Shares of Dietary Supplements: % Value 2018-2022
Table 5 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
Table 6 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027
CONSUMER HEALTH IN ROMANIA
EXECUTIVE SUMMARY
Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 9 Life Expectancy at Birth 2017-2022
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2017-2022
Table 11 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 13 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 14 Distribution of Consumer Health by Format: % Value 2017-2022
Table 15 Distribution of Consumer Health by Format and Category: % Value 2022
Table 16 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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