Dairy Products and Alternatives in Romania

Dairy Products and Alternatives in Romania
Euromonitor International
September 2022

List Of Contents And Tables

DAIRY PRODUCTS AND ALTERNATIVES IN ROMANIA
EXECUTIVE SUMMARY
Dairy products and alternatives in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for dairy products and alternatives?
CHART 1 Dairy Products and Alternatives Value Sales Growth Scenarios: 2020-2027
CHART 2 Dairy Products and Alternatives Impact of Drivers on Value Sales: 2020-2027
MARKET DATA
Table 1 Sales of Dairy Products and Alternatives by Category: Value 2017-2022
Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2018-2022
Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2019-2022
Table 5 Penetration of Private Label by Category: % Value 2017-2022
Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2017-2022
Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2022-2027
Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
BABY FOOD IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
High inflation and the shift towards breastfeeding put pressure on demand for baby food
Milk formula dominant due to absence of alternative products
Health and beauty specialists remains a major distribution channel for baby food
PROSPECTS AND OPPORTUNITIES
A moderate performance ahead for baby food due to pressure on unit prices
Milk formula set to remain merely supplementary to breastfeeding, influencing sales
International players set to remain dominant in milk formula
CATEGORY DATA
Table 9 Sales of Baby Food by Category: Volume 2017-2022
Table 10 Sales of Baby Food by Category: Value 2017-2022
Table 11 Sales of Baby Food by Category: % Volume Growth 2017-2022
Table 12 Sales of Baby Food by Category: % Value Growth 2017-2022
Table 13 Sales of Growing-Up Milk Formula by Age: % Value 2017-2022
Table 14 NBO Company Shares of Baby Food: % Value 2018-2022
Table 15 LBN Brand Shares of Baby Food: % Value 2019-2022
Table 16 Distribution of Baby Food by Format: % Value 2017-2022
Table 17 Forecast Sales of Baby Food by Category: Volume 2022-2027
Table 18 Forecast Sales of Baby Food by Category: Value 2022-2027
Table 19 Forecast Sales of Baby Food by Category: % Volume Growth 2022-2027
Table 20 Forecast Sales of Baby Food by Category: % Value Growth 2022-2027
BUTTER AND SPREADS IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rising unit prices spur value growth as inflation bites
Desire for healthier eating influences sales of butter and spreads
High demand for margarine based on its low price and plant-based nature
PROSPECTS AND OPPORTUNITIES
Unit price inflation, health concerns to put pressure on demand for butter and spreads
Marketing campaigns in margarine and spreads set to dispel concerns over trans fats
Butter is set to remain a popular product despite its high average unit price
CATEGORY DATA
Table 21 Sales of Butter and Spreads by Category: Volume 2017-2022
Table 22 Sales of Butter and Spreads by Category: Value 2017-2022
Table 23 Sales of Butter and Spreads by Category: % Volume Growth 2017-2022
Table 24 Sales of Butter and Spreads by Category: % Value Growth 2017-2022
Table 25 NBO Company Shares of Butter and Spreads: % Value 2018-2022
Table 26 LBN Brand Shares of Butter and Spreads: % Value 2019-2022
Table 27 Distribution of Butter and Spreads by Format: % Value 2017-2022
Table 28 Forecast Sales of Butter and Spreads by Category: Volume 2022-2027
Table 29 Forecast Sales of Butter and Spreads by Category: Value 2022-2027
Table 30 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2022-2027
Table 31 Forecast Sales of Butter and Spreads by Category: % Value Growth 2022-2027
CHEESE IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Moderate sales growth in cheese due to maturity of demand and a high prices
Soft cheese remains dominant due to the consumer preference for traditional variants
Strong and long tradition of cheesemaking results in a highly fragmented category
PROSPECTS AND OPPORTUNITIES
Cheese slated for positive sales growth as traditional status ensures consistent demand
Unpackaged artisanal cheese set to continue accounting for high proportion of sales
Major international companies offering well-known local brands set to remain dominant
CATEGORY DATA
Table 32 Sales of Cheese by Category: Volume 2017-2022
Table 33 Sales of Cheese by Category: Value 2017-2022
Table 34 Sales of Cheese by Category: % Volume Growth 2017-2022
Table 35 Sales of Cheese by Category: % Value Growth 2017-2022
Table 36 Sales of Spreadable Processed Cheese by Type: % Value 2017-2022
Table 37 Sales of Soft Cheese by Type: % Value 2017-2022
Table 38 Sales of Hard Cheese by Type: % Value 2017-2022
Table 39 NBO Company Shares of Cheese: % Value 2018-2022
Table 40 LBN Brand Shares of Cheese: % Value 2019-2022
Table 41 Distribution of Cheese by Format: % Value 2017-2022
Table 42 Forecast Sales of Cheese by Category: Volume 2022-2027
Table 43 Forecast Sales of Cheese by Category: Value 2022-2027
Table 44 Forecast Sales of Cheese by Category: % Volume Growth 2022-2027
Table 45 Forecast Sales of Cheese by Category: % Value Growth 2022-2027
DRINKING MILK PRODUCTS IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rising unit prices mean high value growth as volume growth remains under pressure
The ubiquity of cow's milk ensures high per capita consumption of milk generally
Goat milk surges ahead as healthy aspects of these products become better known
PROSPECTS AND OPPORTUNITIES
Cow's milk set to remain a highly traditional and very popular products in Romania
Fresh milk to remain the most popular as full fat fresh milk takes over leadership
Major international players offering milk under domestic brands set to remain dominant
CATEGORY DATA
Table 46 Sales of Drinking Milk Products by Category: Volume 2017-2022
Table 47 Sales of Drinking Milk Products by Category: Value 2017-2022
Table 48 Sales of Drinking Milk Products by Category: % Volume Growth 2017-2022
Table 49 Sales of Drinking Milk Products by Category: % Value Growth 2017-2022
Table 50 NBO Company Shares of Drinking Milk Products: % Value 2018-2022
Table 51 LBN Brand Shares of Drinking Milk Products: % Value 2019-2022
Table 52 Distribution of Drinking Milk Products by Format: % Value 2017-2022
Table 53 Forecast Sales of Drinking Milk Products Products by Category: Volume 2022-2027
Table 54 Forecast Sales of Drinking Milk Products Products by Category: Value 2022-2027
Table 55 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2022-2027
Table 56 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2022-2027
YOGHURT AND SOUR MILK PRODUCTS IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
High unit price growth puts pressure on demand for yoghurt and sour milk products
Sour milk products registers strong growth due to the category's healthy image
Yoghurt benefits as its status changes from breakfast snack to cooking ingredient
PROSPECTS AND OPPORTUNITIES
Positive sales growth ahead due to the healthy image of yoghurt and sour milk products
Multinational players offering local products under domestic brands to remain dominant
Demand to come under pressure due to high prices and the rising cost of living
CATEGORY DATA
Table 57 Sales of Yoghurt and Sour Milk Products by Category: Volume 2017-2022
Table 58 Sales of Yoghurt and Sour Milk Products by Category: Value 2017-2022
Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2017-2022
Table 60 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2017-2022
Table 61 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2018-2022
Table 62 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2019-2022
Table 63 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2017-2022
Table 64 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2022-2027
Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2022-2027
Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2022-2027
Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2022-2027
OTHER DAIRY IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Cream remains dominant in other dairy as sour cream remains a key dairy staple
Plan condensed milk leads growth as several categories register positive performances
Fromage frais and quark generates greater interest among consumers
PROSPECTS AND OPPORTUNITIES
A positive sales performance ahead for other dairy due to the ubiquity of cream
International players operating under local brands to remain dominant in other dairy
Condensed milk slated for particularly strong growth due to its low sales base
CATEGORY DATA
Table 68 Sales of Other Dairy by Category: Volume 2017-2022
Table 69 Sales of Other Dairy by Category: Value 2017-2022
Table 70 Sales of Other Dairy by Category: % Volume Growth 2017-2022
Table 71 Sales of Other Dairy by Category: % Value Growth 2017-2022
Table 72 Sales of Cream by Type: % Value 2017-2022
Table 73 NBO Company Shares of Other Dairy: % Value 2018-2022
Table 74 LBN Brand Shares of Other Dairy: % Value 2019-2022
Table 75 Distribution of Other Dairy by Format: % Value 2017-2022
Table 76 Forecast Sales of Other Dairy by Category: Volume 2022-2027
Table 77 Forecast Sales of Other Dairy by Category: Value 2022-2027
Table 78 Forecast Sales of Other Dairy by Category: % Volume Growth 2022-2027
Table 79 Forecast Sales of Other Dairy by Category: % Value Growth 2022-2027
PLANT-BASED DAIRY IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Another year of phenomenal sales growth as Romanians flock to plant-based dairy
Plant-based milk continues to account for the bulk of plant-based dairy sales
Plant-based cheese poisoned to emerge as brand owners eye potentially high sales
PROSPECTS AND OPPORTUNITIES
Changing consumer perceptions set to expand consumer base for plant-based dairy
Solid basis for plant-based dairy consumption suggests no mere ephemeral trend
Plant-based dairy offers opportunities for increases in sales and profitability
CATEGORY DATA
Table 80 Sales of Plant-Based Dairy by Category: Volume 2017-2022
Table 81 Sales of Plant-Based Dairy by Category: Value 2017-2022
Table 82 Sales of Plant-Based Dairy by Category: % Volume Growth 2017-2022
Table 83 Sales of Plant-Based Dairy by Category: % Value Growth 2017-2022
Table 84 NBO Company Shares of Plant-Based Dairy: % Value 2018-2022
Table 85 LBN Brand Shares of Plant-Based Dairy: % Value 2019-2022
Table 86 Distribution of Plant-Based Dairy by Format: % Value 2017-2022
Table 87 Forecast Sales of Plant-Based Dairy by Category: Volume 2022-2027
Table 88 Forecast Sales of Plant-Based Dairy by Category: Value 2022-2027
Table 89 Forecast Sales of Plant-Based Dairy by Category: % Volume Growth 2022-2027
Table 90 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2022-2027