Consumer Electronics in Romania

Consumer Electronics in Romania
Euromonitor International
September 2022

List Of Contents And Tables

CONSUMER ELECTRONICS IN ROMANIA
EXECUTIVE SUMMARY
Consumer electronics in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
MARKET DATA
Table 1 Sales of Consumer Electronics by Category: Volume 2017-2022
Table 2 Sales of Consumer Electronics by Category: Value 2017-2022
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2017-2022
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2018-2022
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2019-2022
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2017-2022
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2022-2027
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2022-2027
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
COMPUTERS AND PERIPHERALS IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Computers and peripherals sales level off in 2022
Global semiconductor ship shortage dents sales of computers and peripherals
Recycling/upcycling of computers becomes a common practice
PROSPECTS AND OPPORTUNITIES
Maturity set to constrain growth
Higher priced computers register rising sales
Lenovo Group maintains the lead while Huawei aims to become a more relevant player
CATEGORY DATA
Table 12 Sales of Computers and Peripherals by Category: Volume 2017-2022
Table 13 Sales of Computers and Peripherals by Category: Value 2017-2022
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2017-2022
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2017-2022
Table 16 Sales of Computers by Category: Business Volume 2017-2022
Table 17 Sales of Computers by Category: Business Value MSP 2017-2022
Table 18 Sales of Computers by Category: Business Volume Growth 2017-2022
Table 19 Sales of Computers by Category: Business Value MSP Growth 2017-2022
Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2018-2022
Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2019-2022
Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2017-2022
Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2022-2027
Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2022-2027
Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2022-2027
Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2022-2027
Table 27 Forecast Sales of Computers by Category: Business Volume 2022-2027
Table 28 Forecast Sales of Computers by Category: Business Value MSP 2022-2027
Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2022-2027
Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2022-2027
IN-CAR ENTERTAINMENT IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Growth in smartphones, new car models with integrated devices and delayed purchases of new and used cars negate the need for in-car entertainment
Soaring inflation places a downward pressure on sales of in-car entertainment devices
Growing product awareness and knowledge increase demand for good quality branded devices although private label also develops and is popular among lower socioeconomic groups
PROSPECTS AND OPPORTUNITIES
Purchases of new cars as well as tax initiatives to discourage purchases of imported cars and boost the national industry diminish category sales
Rising demand for in-car speakers as consumers unable to afford to purchase a new car upgrade their in-car sound systems
New product developments focus on connectivity diminishing demand for in-car navigation over the forecast period
CATEGORY DATA
Table 31 Sales of In-Car Entertainment by Category: Volume 2017-2022
Table 32 Sales of In-Car Entertainment by Category: Value 2017-2022
Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2017-2022
Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2017-2022
Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2018-2022
Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2019-2022
Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2017-2022
Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2022-2027
Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2022-2027
Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2022-2027
Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2022-2027
HOME AUDIO AND CINEMA IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Online alternatives, high prices and preference for TVs see consumers move away from the category
Rising demand for quality premium products
Growth in e-commerce as consumers appreciate variety of offer and convenience
PROSPECTS AND OPPORTUNITIES
Declining trend for home audio and cinema products continues over the forecast period
Digital media player docks meet rising consumer demand for connectivity
Lower prices of speakers enable consumers to cost-effectively upgrade their systems and boost their media consumption
CATEGORY DATA
Table 42 Sales of Home Audio and Cinema by Category: Volume 2017-2022
Table 43 Sales of Home Audio and Cinema by Category: Value 2017-2022
Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2017-2022
Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2017-2022
Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2018-2022
Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2019-2022
Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2018-2022
Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2022-2027
Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2022-2027
Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2022-2027
Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2022-2027
HOME VIDEO IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
The rising popularity of video streaming positively impacts television sales
Affluent consumer base helps OLED TVs continue its fast growth performance
Preference for recognised, trusted and innovative brands sustains leading positions for LG and Samsung
PROSPECTS AND OPPORTUNITIES
The TV as a home entertainment hub secures steady volume growth for home video over the forecast period
Convenience, competitive prices and rising consumer confidence stimulate shift to e-commerce for televisions
Focus on internet smart TVs as demand for connectivity and content grows
CATEGORY DATA
Table 53 Sales of Home Video by Category: Volume 2017-2022
Table 54 Sales of Home Video by Category: Value 2017-2022
Table 55 Sales of Home Video by Category: % Volume Growth 2017-2022
Table 56 Sales of Home Video by Category: % Value Growth 2017-2022
Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2017-2022
Table 58 NBO Company Shares of Home Video: % Volume 2018-2022
Table 59 LBN Brand Shares of Home Video: % Volume 2019-2022
Table 60 Distribution of Home Video by Channel: % Volume 2017-2022
Table 61 Forecast Sales of Home Video by Category: Volume 2022-2027
Table 62 Forecast Sales of Home Video by Category: Value 2022-2027
Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2022-2027
Table 64 Forecast Sales of Home Video by Category: % Value Growth 2022-2027
Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2022-2027
IMAGING DEVICES IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Long-term decline set in motion by growing sophistication of smartphone cameras and video recorders
Retailers increase omnichannel presence to capture shrinking consumer base
Global players grow in strength in a shrinking category as savvy consumers focus on brands renowned for quality, performance and innovation
PROSPECTS AND OPPORTUNITIES
Smartphones continues to cannibalise sales of imaging devices, although demand remains in place for more professional products
Demand from professionals maintains sales as amateurs move to smartphones
Growth in vlogging offers opportunities for manufacturers
CATEGORY DATA
Table 66 Sales of Imaging Devices by Category: Volume 2017-2022
Table 67 Sales of Imaging Devices by Category: Value 2017-2022
Table 68 Sales of Imaging Devices by Category: % Volume Growth 2017-2022
Table 69 Sales of Imaging Devices by Category: % Value Growth 2017-2022
Table 70 NBO Company Shares of Imaging Devices: % Volume 2018-2022
Table 71 LBN Brand Shares of Imaging Devices: % Volume 2019-2022
Table 72 Distribution of Imaging Devices by Channel: % Volume 2017-2022
Table 73 Forecast Sales of Imaging Devices by Category: Volume 2022-2027
Table 74 Forecast Sales of Imaging Devices by Category: Value 2022-2027
Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2022-2027
Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2022-2027
PORTABLE PLAYERS IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Smartphone compatibility and smart speakers boost demand for wireless speakers among young consumers
Product design as a differentiation tool for wireless speakers
Declining reading rate negatively affects sales of e-readers
PROSPECTS AND OPPORTUNITIES
Steady growth for portable players over the forecast period
Manufacturers invest in AI technology and durability to add dynamism to new product developments in wireless speakers
Continuation of negative trend for e-readers as the category faces stiff competition from smartphones
CATEGORY DATA
Table 77 Sales of Portable Players by Category: Volume 2017-2022
Table 78 Sales of Portable Players by Category: Value 2017-2022
Table 79 Sales of Portable Players by Category: % Volume Growth 2017-2022
Table 80 Sales of Portable Players by Category: % Value Growth 2017-2022
Table 81 NBO Company Shares of Portable Players: % Volume 2018-2022
Table 82 LBN Brand Shares of Portable Players: % Volume 2019-2022
Table 83 Distribution of Portable Players by Channel: % Volume 2017-2022
Table 84 Forecast Sales of Portable Players by Category: Volume 2022-2027
Table 85 Forecast Sales of Portable Players by Category: Value 2022-2027
Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2022-2027
Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2022-2027
MOBILE PHONES IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Growing popularity of smartphones thanks to improving features
Rising costs of raw materials and shipping drive up smartphone prices
Samsung Electronics retains lead while Chinese players continue to gain ground in the category
PROSPECTS AND OPPORTUNITIES
Ongoing premiumisation as Romanians embrace the latest innovation and new technology becomes available
Intensifying competition in smartphones particularly from Chinese brands that appeal to low- and middle-income demographics
Innovation extends to the mid-priced segment as industry players attempt to attract a wider audience with lower priced products
CATEGORY DATA
Table 88 Sales of Mobile Phones by Category: Volume 2017-2022
Table 89 Sales of Mobile Phones by Category: Value 2017-2022
Table 90 Sales of Mobile Phones by Category: % Volume Growth 2017-2022
Table 91 Sales of Mobile Phones by Category: % Value Growth 2017-2022
Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2019-2022
Table 93 NBO Company Shares of Mobile Phones: % Volume 2018-2022
Table 94 LBN Brand Shares of Mobile Phones: % Volume 2019-2022
Table 95 Distribution of Mobile Phones by Channel: % Volume 2017-2022
Table 96 Forecast Sales of Mobile Phones by Category: Volume 2022-2027
Table 97 Forecast Sales of Mobile Phones by Category: Value 2022-2027
Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2022-2027
Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2022-2027
Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2022-2027
WEARABLE ELECTRONICS IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Wearable electronics benefits from increased participation in sports and other outdoor activities
Diversification in usage of wearables
Category benefits from greater segmentation and wider design and price ranges with particular segmentation around gender and products designed for children
PROSPECTS AND OPPORTUNITIES
Health and wellness trend supports demand for wearable electronics as consumers enjoy being outdoors and in nature
Category sees greater product diversification and innovation as well as more marketing, advertising and sponsorship activities by the leading players
Innovation focusing on more complex monitoring
CATEGORY DATA
Table 101 Sales of Wearable Electronics by Category: Volume 2017-2022
Table 102 Sales of Wearable Electronics by Category: Value 2017-2022
Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2017-2022
Table 104 Sales of Wearable Electronics by Category: % Value Growth 2017-2022
Table 105 NBO Company Shares of Wearable Electronics: % Volume 2018-2022
Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2019-2022
Table 107 Distribution of Wearable Electronics by Channel: % Volume 2017-2022
Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2022-2027
Table 109 Forecast Sales of Wearable Electronics by Category: Value 2022-2027
Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2022-2027
Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2022-2027
HEADPHONES IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Increased consumption of online audio content and the growing popularity of gaming boost headphones sales
Strong growth for TWS earbuds in 2022 as these products become more widely available
New launches by Xiaomi boost the competition and widen consumer choice
PROSPECTS AND OPPORTUNITIES
Good prospects for TWS earbuds in Romania over the forecast period
Innovation is key to future success and the category's development
Huawei expected to be more present in the category
CATEGORY DATA
Table 112 Sales of Headphones by Category: Volume 2017-2022
Table 113 Sales of Headphones by Category: Value 2017-2022
Table 114 Sales of Headphones by Category: % Volume Growth 2017-2022
Table 115 Sales of Headphones by Category: % Value Growth 2017-2022
Table 116 NBO Company Shares of Headphones: % Volume 2018-2022
Table 117 LBN Brand Shares of Headphones: % Volume 2019-2022
Table 118 Distribution of Headphones by Channel: % Volume 2017-2022
Table 119 Forecast Sales of Headphones by Category: Volume 2022-2027
Table 120 Forecast Sales of Headphones by Category: Value 2022-2027
Table 121 Forecast Sales of Headphones by Category: % Volume Growth 2022-2027
Table 122 Forecast Sales of Headphones by Category: % Value Growth 2022-2027