Romania Cigarettes Market size (historic and forecasts), company shares, brand shares and distribution data 2018-2023

Cigarettes in Romania

Euromonitor International

July 2019


LIST OF CONTENTS AND TABLES


Headlines

Prospects

Cigarette Volume Sales Continue To Fall Only Slowly But A Stronger Annual Decline Is Expected Over the Forecast Period

A Stronger Contraction for the Category Is, However, Anticipated Over the Forecast Period.

Illicit Trade Increases Slightly in 2018

Internet Retailing and Modern Grocery Retailers the Fastest Growing Distribution Channels

Competitive Landscape

British American Tobacco Remains the Clear Leader in Cigarettes Through Its Popular Kent Brand

Philip Morris Increasingly Focusing on Heated Tobacco As the Future of the Industry

Jt International Maintains Its Focus on the Mid-priced and Economy Segments

Taxation and Pricing

Taxation Rates

Summary 1 Taxation and Duty Levies 2013-2018

Average Cigarette Pack Price Breakdown

Summary 2 Average Cigarette Pack Price Breakdown: Brand Examples

Category Data

Table 1 Sales of Cigarettes: Volume 2013-2018

Table 2 Sales of Cigarettes by Category: Value 2013-2018

Table 3 Sales of Cigarettes: % Volume Growth 2013-2018

Table 4 Sales of Cigarettes by Category: % Value Growth 2013-2018

Table 5 Sales of Cigarettes by Blend: % Volume 2013-2018

Table 6 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2013-2018

Table 7 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018

Table 8 Sales of Cigarettes by Pack Size: % Volume 2013-2018

Table 9 Sales of Cigarettes by Price Band: % Volume 2013-2018

Table 10 NBO Company Shares of Cigarettes: % Volume 2014-2018

Table 11 LBN Brand Shares of Cigarettes: % Volume 2015-2018

Table 12 Sales of Cigarettes by Distribution Format: % Volume 2013-2018

Table 13 Illicit Trade Estimate of Cigarettes: Volume 2013-2018

Table 14 Forecast Sales of Cigarettes: Volume 2018-2023

Table 15 Forecast Sales of Cigarettes by Category: Value 2018-2023

Table 16 Forecast Sales of Cigarettes: % Volume Growth 2018-2023

Table 17 Forecast Sales of Cigarettes by Category: % Value Growth 2018-2023

Table 18 Forecast Sales of Cigarettes by Blend: % Volume 2018-2023

Table 19 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023

Table 20 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023

Table 21 Forecast Sales of Cigarettes by Pack Size: % Volume 2018-2023

Table 22 Forecast Sales of Cigarettes by Price Band: % Volume 2018-2023

Executive Summary

Cigarette Volume Sales Continue To Fall Steadily While All Other Traditional Categories Post Positive Results

Cigarettes Continue To Be Heavily Marketed While Consumers Are Also Becoming Increasingly Attracted To Heated Tobacco

Three Multinationals Dominate Cigarettes While E-vapour Products Remains Fragmented

Grocery Retailers Lead Cigarette Sales But Independent Small Grocers and Newsagent-tobacconists/kiosks Lose Ground To Supermarkets and Tobacco Specialists

Decline in Cigarette Volume Sales Set To Accelerate Over the Forecast Period

Operating Environment

Legislation

Summary 3 Legislation Summary at a Glance

Minimum Legal Smoking Age

Smoking Prevalence

Tar Levels

Health Warnings

Plain Packaging

Advertising and Sponsorship

Point-of-sale Display Bans

Smoking in Public Places

Flavoured Tobacco Product Ban

Reduced Harm

E-vapour Products

Production/imports/exports

Market Indicators

Table 23 Number of Adult Smokers by Gender 2013-2018

Market Data

Table 24 Sales of Tobacco by Category: Volume 2013-2018

Table 25 Sales of Tobacco by Category: Value 2013-2018

Table 26 Sales of Tobacco by Category: % Volume Growth 2013-2018

Table 27 Sales of Tobacco by Category: % Value Growth 2013-2018

Table 28 Forecast Sales of Tobacco by Category: Volume 2018-2023

Table 29 Forecast Sales of Tobacco by Category: Value 2018-2023

Table 30 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023

Table 31 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

Sources

Summary 4 Research Sources