Air treatment products will perform negatively as a result of the COVID-19 pandemic in 2020. The main reason for this is due to the failing economy which has led unemployment rates to rise and therefore purchasing powers to decline. Air conditioners in particular will be impacted by not only the reduced purchasing powers but also the psychological shock brought on by the crisis. As air conditioners are not regarded to be an essential product, consumers have postponed purchasing them, saving thei...
Euromonitor International's Air Treatment Products in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Air Purifiers, Cooling, Dehumidifiers, Humidifiers.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Air Treatment Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Air Treatment Products in Romania
Euromonitor International
January 2021
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
2020 IMPACT
Consumers prioritise more essential products during the pandemic leading to a drop in demand
Air purifiers see a short spike in demand as consumers want more comfortable living conditions for lockdown
The pandemic creates a growing demand for products that offer multiple functionalities
RECOVERY AND OPPORTUNITIES
Premiumisation trend continues despite consumers wanting lower priced products
Online stores by chained specialist retailers set to become more popular
Consumers favour eco-friendly products as interest in environmental sustainability grows
CATEGORY DATA
Table 1 Sales of Air Treatment Products by Category: Volume 2015-2020
Table 2 Sales of Air Treatment Products by Category: Value 2015-2020
Table 3 Sales of Air Treatment Products by Category: % Volume Growth 2015-2020
Table 4 Sales of Air Treatment Products by Category: % Value Growth 2015-2020
Table 5 Sales of Air Conditioners by Connected Appliances: % Volume 2016-2020
Table 6 NBO Company Shares of Air Treatment Products: % Volume 2016-2020
Table 7 LBN Brand Shares of Air Treatment Products: % Volume 2017-2020
Table 8 Distribution of Air Treatment Products by Format: % Volume 2015-2020
Table 9 Forecast Sales of Air Treatment Products by Category: Volume 2020-2025
Table 10 Forecast Sales of Air Treatment Products by Category: Value 2020-2025
Table 11 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Air Treatment Products by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on consumer appliances
COVID-19 country impact
Company response
Retailing shift
What next for consumer appliances?
MARKET INDICATORS
Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2015-2020
Table 14 Replacement Cycles of Consumer Appliances by Category 2015-2020
Table 15 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2020-2025
Table 16 Forecast Replacement Cycles of Consumer Appliances by Category 2020-2025
MARKET DATA
Table 17 Sales of Consumer Appliances by Category: Volume 2015-2020
Table 18 Sales of Consumer Appliances by Category: Value 2015-2020
Table 19 Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
Table 20 Sales of Consumer Appliances by Category: % Value Growth 2015-2020
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
Table 25 Sales of Small Appliances by Category: Volume 2015-2020
Table 26 Sales of Small Appliances by Category: Value 2015-2020
Table 27 Sales of Small Appliances by Category: % Volume Growth 2015-2020
Table 28 Sales of Small Appliances by Category: % Value Growth 2015-2020
Table 29 NBO Company Shares of Major Appliances: % Volume 2016-2020
Table 30 LBN Brand Shares of Major Appliances: % Volume 2017-2020
Table 31 NBO Company Shares of Small Appliances: % Volume 2016-2020
Table 32 LBN Brand Shares of Small Appliances: % Volume 2017-2020
Table 33 Distribution of Major Appliances by Format: % Volume 2015-2020
Table 34 Distribution of Small Appliances by Format: % Volume 2015-2020
Table 35 Forecast Sales of Consumer Appliances by Category: Volume 2020-2025
Table 36 Forecast Sales of Consumer Appliances by Category: Value 2020-2025
Table 37 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2020-2025
Table 38 Forecast Sales of Consumer Appliances by Category: % Value Growth 2020-2025
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2020-2025
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2020-2025
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2020-2025
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2020-2025
Table 43 Forecast Sales of Small Appliances by Category: Volume 2020-2025
Table 44 Forecast Sales of Small Appliances by Category: Value 2020-2025
Table 45 Forecast Sales of Small Appliances by Category: % Volume Growth 2020-2025
Table 46 Forecast Sales of Small Appliances by Category: % Value Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
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