Executive Summary
According to the research report published by Azoth Analytics in April 2022, the Global Programmatic Advertising Market was valued at USD 136.74 Billion in the year 2021. For many businesses and advertising agencies, programmatic advertising has evolved into a dynamic marketing channel. One of the most significant advantages of programmatic advertising is that it allows businesses to tailor advertisements to the specific needs of their customers.
The increasing growth of the smartphone market is contributing to the expansion of the programmatic advertising platform market, as is the increasing digitalization of industry, which is assisting in the growth of the programmatic advertising platform market. Furthermore, programmatic advertising is an excellent way for mobile app developers to generate revenue. Programmatic advertising has evolved into an extremely effective marketing tool and developed into a dynamic marketing channel for a variety of businesses and advertising agencies. One of the most significant advantages of Programmatic advertising is that it allows businesses to more precisely adapt adverts based on client needs.
The Azoth Analytics research report titled ‘Global Programmatic Advertising Market' has analysed and segmented the Programmatic Advertising Market by Value (USD Billion). The report has also further analysed the Programmatic Advertising Market By Auction Type (Open Auction, Automated Guaranteed, Invitation-only, Unreserved Fixed-rate), By Display Type (App, Web), By Region (Americas, Europe, Asia-Pacific, MEA) and By Country (United States, Canada, Brazil, United Kingdom, Germany, France, Italy, China, Japan, Australia, South Korea) for the period of 2017-2027.
Americas is estimated to hold the maximum share in the global Programmatic Advertising Market in 2021. During the forecast period, Asia-Pacific is set to be the fastest-growing regional market. Furthermore, the region's market growth is being fueled by growing infrastructure, widespread smartphone usage, and the expansion of multinational businesses. Growing urbanization and an increase in the desire for online shopping in Asia Pacific's emerging nations have also boosted the region's market growth.
Scope of the Report
• The report presents the analysis of the Programmatic Advertising Market for the historical period of 2017-2021 and the forecast period of 2022-2027
• The report analyses the Programmatic Advertising Market By value (USD Billion)
• The report analyses the Programmatic Advertising Market By Auction Type (Open Auction, Automated Guaranteed, Invitation-only, Unreserved Fixed-rate)
• The report analyses the Programmatic Advertising Market By Display Type (App, Web)
• The Global Programmatic Advertising Market has been analysed by Countries (United States, Canada, Brazil, United Kingdom, Germany, France, Italy, China, Japan, Australia, South Korea)
• The key insights of the report have been presented through the frameworks of SWOT and Porter's Five Forces Analysis. Also, the attractiveness of the market has been presented by region, By Auction Type, By Display Type
• Also, the major opportunities, trends, drivers and challenges of the industry has been analysed in the report.
• The report tracks competitive developments, strategies, mergers and acquisitions, new product development. The companies analysed in the report include - ECHO Marketing, Inc., Adobe Systems, Inc., Verizon Communications Inc., Alphabet Inc., Tencent Holdings Ltd., Magnite, Inc., Amazon.com Inc., AT&T Inc., Roku Inc., Alibaba Group Holdings Ltd.
Key Target Audience
• Programmatic Advertising Market Industry Publishers/ Advertisers
• Consulting and Advisory Firms
• Financial and Non-Financial Corporates, Retailers etc.
• Government and Policy Makers
• Regulatory Authorities
1. Report Scope and Methodology
1.1 Scope of the Report
1.2 Research Methodology
1.3 Executive Summary
2. Strategic Recommendations
3. Global Programmatic Advertising Market: Product Overview
4. Global Programmatic Advertising Market: An Analysis
4.1 Market Size, By Value, 2017-2027
4.2 Impact of COVID-19 on Programmatic Advertising Market
4.3 Global Programmatic Advertising Market
5. Global Programmatic Advertising Market By Auction Type
5.1 Competitive Scenario of Global Programmatic Advertising Market: By Auction Type (2021 & 2027)
5.2 By Open Auction - Market Size and Forecast (2017-2027)
5.3 By Automated Guaranteed - Market Size and Forecast (2017-2027)
5.4 By Invitation-only - Market Size and Forecast (2017-2027)
5.4 By Unreserved Fixed-rate - Market Size and Forecast (2017-2027)
6. Global Programmatic Advertising Market By Display Type
6.1 Competitive Scenario of Global Programmatic Advertising Market: By Display Type (2021 & 2027)
6.2 By App - Market Size and Forecast (2017-2027)
6.3 By Web - Market Size and Forecast (2017-2027)
7. Global Programmatic Advertising Market: Regional Analysis
7. Competitive Scenario of Global Programmatic Advertising Market: By Region (2021 & 2027)
8. Americas Programmatic Advertising Market: An Analysis (2017-2027)
8.1 Americas Programmatic Advertising Market by value: Size and Forecast (2017-2027)
8.2 Americas Programmatic Advertising Market: Prominent Companies
8.4 Market Segmentation By Auction Type (Open Auction, Automated Guaranteed, Invitation-only, Unreserved Fixed-rate)
8.5 Market Segmentation By Display Type (App, Web)
8.6 Americas Programmatic Advertising Market: Country Analysis
8.7 Market Opportunity Chart of Americas Programmatic Advertising Market - By Country, By Value (Year-2027)
8.8 Competitive Scenario of Americas Programmatic Advertising Market - By Country (2021 & 2027)
8.9 United States Programmatic Advertising Market: Size and Forecast (2017-2027)
8.10 United States Programmatic Advertising Market Segmentation By Auction Type (2017-2027)
8.11 United States Programmatic Advertising Market Segmentation By Display Type (2017-2027)
8.12 Canada Programmatic Advertising Market: Size and Forecast (2017-2027)
8.13 Canada Programmatic Advertising Market Segmentation By Auction Type (2017-2027)
8.14 Canada Programmatic Advertising Market Segmentation By Display Type (2017-2027)
8.15 Brazil Programmatic Advertising Market: Size and Forecast (2017-2027)
8.16 Brazil Programmatic Advertising Market Segmentation By Auction Type (2017-2027)
8.17 Brazil Programmatic Advertising Market Segmentation By Display Type (2017-2027)
9. Europe Programmatic Advertising Market: An Analysis (2017-2027)
9.1 Europe Programmatic Advertising Market by value: Size and Forecast (2017-2027)
9.2 Europe Programmatic Advertising Market: Prominent Companies
9.3 Market Segmentation By Auction Type (Open Auction, Automated Guaranteed, Invitation-only, Unreserved Fixed-rate)
9.4 Market Segmentation By Display Type (App, Web)
9.5 Europe Programmatic Advertising Market: Country Analysis
9.6 Market Opportunity Chart of Europe Programmatic Advertising Market - By Country, By Value (Year-2027)
9.7 Competitive Scenario of Europe Programmatic Advertising Market - By Country (2021 & 2027)
9.8 United Kingdom Programmatic Advertising Market: Size and Forecast (2017-2027)
9.9 United Kingdom Programmatic Advertising Market Segmentation By Auction Type (2017-2027)
9.10 United Kingdom Programmatic Advertising Market Segmentation By Display Type (2017-2027)
9.11 Germany Programmatic Advertising Market: Size and Forecast (2017-2027)
9.12 Germany Programmatic Advertising Market Segmentation By Auction Type (2017-2027)
9.13 Germany Programmatic Advertising Market Segmentation By Display Type (2017-2027)
9.14 France Programmatic Advertising Market: Size and Forecast (2017-2027)
9.15 France Programmatic Advertising Market Segmentation By Auction Type (2017-2027)
9.16 France Programmatic Advertising Market Segmentation By Display Type (2017-2027)
9.17 Italy Programmatic Advertising Market: Size and Forecast (2017-2027)
9.18 Italy Programmatic Advertising Market Segmentation By Auction Type (2017-2027)
9.19 Italy Programmatic Advertising Market Segmentation By Display Type (2017-2027)
10. Asia-Pacific Programmatic Advertising Market: An Analysis (2017-2027)
10.1 Asia-Pacific Programmatic Advertising Market by value: Size and Forecast (2017-2027)
10.2 Asia-Pacific Programmatic Advertising Market: Prominent Companies
10.3 Market Segmentation By Auction Type (Open Auction, Automated Guaranteed, Invitation-only, Unreserved Fixed-rate)
10.4 Market Segmentation By Display Type (App, Web)
10.5 Asia-Pacific Programmatic Advertising Market: Country Analysis
10.6 Market Opportunity Chart of Asia-Pacific Programmatic Advertising Market - By Country, By Value (Year-2027)
10.7 Competitive Scenario of Asia-Pacific Programmatic Advertising Market - By Country (2021 & 2027)
10.8 China Programmatic Advertising Market: Size and Forecast (2017-2027)
10.9 China Programmatic Advertising Market Segmentation By Auction Type (2017-2027)
10.10 China Programmatic Advertising Market Segmentation By Display Type (2017-2027)
10.11 Japan Programmatic Advertising Market: Size and Forecast (2017-2027)
10.12 Japan Programmatic Advertising Market Segmentation By Auction Type (2017-2027)
10.13 Japan Programmatic Advertising Market Segmentation By Display Type (2017-2027)
10.14 Australia Programmatic Advertising Market: Size and Forecast (2017-2027)
10.15 Australia Programmatic Advertising Market Segmentation By Auction Type (2017-2027)
10.16 Australia Programmatic Advertising Market Segmentation By Display Type (2017-2027)
10.17 South Korea Programmatic Advertising Market: Size and Forecast (2017-2027)
10.18 South Korea Programmatic Advertising Market Segmentation By Auction Type (2017-2027)
10.19 South Korea Programmatic Advertising Market Segmentation By Display Type (2017-2027)
11. Middle East and Africa Programmatic Advertising Market: An Analysis (2017-2027)
11.1 Middle East and Africa Programmatic Advertising Market by value: Size and Forecast (2017-2027)
11.4 Market Segmentation By Auction Type (Open Auction, Automated Guaranteed, Invitation-only, Unreserved Fixed-rate)
11.5 Market Segmentation By Display Type (App, Web)
12. Global Programmatic Advertising Market Dynamics
12.1 Global Programmatic Advertising Market Drivers
12.2 Global Programmatic Advertising Market Restraints
12.3 Global Programmatic Advertising Market Trends
13. Market Attractiveness
13.1 Market Attractiveness Chart of Global Programmatic Advertising Market - By Auction Type (Year 2027)
13.2 Market Attractiveness Chart of Global Programmatic Advertising Market - By Display Type (Year 2027)
13.3 Market Attractiveness Chart of Global Programmatic Advertising Market - By Region (Year 2027)
14. Competitive Landscape
14.1 Market Share of Leading Global Companies
14.2 SWOT Analysis - Global Programmatic Advertising Market
14.3 Porter Five Force Analysis - Global Programmatic Advertising Market
15. Global Programmatic Advertising Market: Recent Developments, Merger & Acquisitions
16. Company Profiles (Business Description, Financial Analysis, Business Strategy)
16.1 ECHO Marketing, Inc.
16.2 Adobe Systems, Inc.
16.3 Verizon Communications Inc.
16.4 Alphabet Inc.
16.5 Tencent Holdings Ltd.
16.6 Magnite, Inc.
16.7 Amazon.com Inc.
16.8 AT&T Inc.
16.9 Roku Inc.
16.10 Alibaba Group Holdings Ltd.
17. About Us
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