Baby food, as a product area, continues to face challenges, mainly due to the falling birth rate in the country. The COVID-19 pandemic also meant that some mothers chose to breastfeed their babies for much longer, as they were at home, and others prepared food for the whole family, including the little ones. These trends remain prevalent in 2022.
Euromonitor International's Dairy Products and Alternatives in Portugal report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2026, clearly indicating how the market is expected to change.
Product coverage: Baby Food, Dairy, Plant-based Dairy.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Dairy Products and Alternatives market;
* Pinpoint growth sectors and identify factors driving change;
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* Use five-year forecasts to assess how the market is predicted to develop.
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Dairy Products and Alternatives in Portugal
Euromonitor International
September 2022
List Of Contents And Tables
DAIRY PRODUCTS AND ALTERNATIVES IN PORTUGAL
EXECUTIVE SUMMARY
Dairy products and alternatives in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for dairy products and alternatives?
CHART 1 Dairy Products and Alternatives Value Sales Growth Scenarios: 2020-2027
CHART 2 Dairy Products and Alternatives Impact of Drivers on Value Sales: 2020-2027
MARKET DATA
Table 1 Sales of Dairy Products and Alternatives by Category: Value 2017-2022
Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2018-2022
Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2019-2022
Table 5 Penetration of Private Label by Category: % Value 2017-2022
Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2017-2022
Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2022-2027
Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
BABY FOOD IN PORTUGAL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Low growth as consumers make their own baby food at home
Organic, bio and natural claims are increasingly sought after by health-conscious parents
Pouch format remains popular in baby food
PROSPECTS AND OPPORTUNITIES
Sustainable packaging becomes the norm
Brands to compete with breastfeeding trend by introducing more sophisticated product formulae and healthy snacks
More and more babies suffer from cow's milk allergy, however not all families can afford special baby milk formula
CATEGORY DATA
Table 9 Sales of Baby Food by Category: Volume 2017-2022
Table 10 Sales of Baby Food by Category: Value 2017-2022
Table 11 Sales of Baby Food by Category: % Volume Growth 2017-2022
Table 12 Sales of Baby Food by Category: % Value Growth 2017-2022
Table 13 Sales of Growing-Up Milk Formula by Age: % Value 2017-2022
Table 14 NBO Company Shares of Baby Food: % Value 2018-2022
Table 15 LBN Brand Shares of Baby Food: % Value 2019-2022
Table 16 Distribution of Baby Food by Format: % Value 2017-2022
Table 17 Forecast Sales of Baby Food by Category: Volume 2022-2027
Table 18 Forecast Sales of Baby Food by Category: Value 2022-2027
Table 19 Forecast Sales of Baby Food by Category: % Volume Growth 2022-2027
Table 20 Forecast Sales of Baby Food by Category: % Value Growth 2022-2027
BUTTER AND SPREADS IN PORTUGAL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Retail demand remains as consumers continue to have breakfast at home
While traditional salted butter remains a popular choice, demand for lactose-free or plant-based butter and spreads is on the rise
Upfield Portugal Unipessoal to retain lead with Becca and Planta brands despite continuing to lose value share
PROSPECTS AND OPPORTUNITIES
Health and wellness trends expected to dampen potential for retail volume growth
Domestic products may gain importance in butter and spreads
Continued home cooking expected to boost demand for butter and spreads
CATEGORY DATA
Table 21 Sales of Butter and Spreads by Category: Volume 2017-2022
Table 22 Sales of Butter and Spreads by Category: Value 2017-2022
Table 23 Sales of Butter and Spreads by Category: % Volume Growth 2017-2022
Table 24 Sales of Butter and Spreads by Category: % Value Growth 2017-2022
Table 25 NBO Company Shares of Butter and Spreads: % Value 2018-2022
Table 26 LBN Brand Shares of Butter and Spreads: % Value 2019-2022
Table 27 Distribution of Butter and Spreads by Format: % Value 2017-2022
Table 28 Forecast Sales of Butter and Spreads by Category: Volume 2022-2027
Table 29 Forecast Sales of Butter and Spreads by Category: Value 2022-2027
Table 30 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2022-2027
Table 31 Forecast Sales of Butter and Spreads by Category: % Value Growth 2022-2027
CHEESE IN PORTUGAL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sliced cheeses see greater demand with more breakfasts at home
Health and sustainability trends continue to influence the demand for and offer of cheese
Producers increasingly turn online to generate volume sales
PROSPECTS AND OPPORTUNITIES
Convenience set to grow in importance as consumers increasingly eat cheese on-the-go
Increased innovation expected in bio and health-focused cheese niche
Private label to gain share as consumers trade down and seek to benefit from innovative retail services
CATEGORY DATA
Table 32 Sales of Cheese by Category: Volume 2017-2022
Table 33 Sales of Cheese by Category: Value 2017-2022
Table 34 Sales of Cheese by Category: % Volume Growth 2017-2022
Table 35 Sales of Cheese by Category: % Value Growth 2017-2022
Table 36 Sales of Spreadable Processed Cheese by Type: % Value 2017-2022
Table 37 NBO Company Shares of Cheese: % Value 2018-2022
Table 38 LBN Brand Shares of Cheese: % Value 2019-2022
Table 39 Distribution of Cheese by Format: % Value 2017-2022
Table 40 Forecast Sales of Cheese by Category: Volume 2022-2027
Table 41 Forecast Sales of Cheese by Category: Value 2022-2027
Table 42 Forecast Sales of Cheese by Category: % Volume Growth 2022-2027
Table 43 Forecast Sales of Cheese by Category: % Value Growth 2022-2027
DRINKING MILK PRODUCTS IN PORTUGAL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Lactose-free and high protein variants are on the rise
Dairy farmers struggle with high production costs
Lactogal - Produtos Alimentares anticipated to retain overall lead by diversifying portfolio with flavour innovations
PROSPECTS AND OPPORTUNITIES
Demand for healthy and local products anticipated to continue growing
Private labels increasingly challenge branded products in drinking milk products
Animal welfare and environmental concerns likely to increase among consumers
CATEGORY DATA
Table 44 Sales of Drinking Milk Products by Category: Volume 2017-2022
Table 45 Sales of Drinking Milk Products by Category: Value 2017-2022
Table 46 Sales of Drinking Milk Products by Category: % Volume Growth 2017-2022
Table 47 Sales of Drinking Milk Products by Category: % Value Growth 2017-2022
Table 48 NBO Company Shares of Drinking Milk Products: % Value 2018-2022
Table 49 LBN Brand Shares of Drinking Milk Products: % Value 2019-2022
Table 50 Distribution of Drinking Milk Products by Format: % Value 2017-2022
Table 51 Forecast Sales of Drinking Milk Products Products by Category: Volume 2022-2027
Table 52 Forecast Sales of Drinking Milk Products Products by Category: Value 2022-2027
Table 53 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2022-2027
Table 54 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2022-2027
YOGHURT AND SOUR MILK PRODUCTS IN PORTUGAL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Changing demand in yoghurt as consumption continues to shift towards the home
Danone expected to retain leadership due to innovation with super ingredients
Sour milk products to remain a niche due to less favourable taste
PROSPECTS AND OPPORTUNITIES
Private label set to rise amid inflation
Consumers likely to be increasingly attracted to products with functional benefits and high-protein content
Home delivery services expected to improve as e-commerce continues to rise
CATEGORY DATA
Table 55 Sales of Yoghurt and Sour Milk Products by Category: Volume 2017-2022
Table 56 Sales of Yoghurt and Sour Milk Products by Category: Value 2017-2022
Table 57 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2017-2022
Table 58 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2017-2022
Table 59 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2018-2022
Table 60 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2019-2022
Table 61 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2017-2022
Table 62 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2022-2027
Table 63 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2022-2027
Table 64 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2022-2027
Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2022-2027
OTHER DAIRY IN PORTUGAL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Cream, condensed milk, and vegetable alternatives see boost as consumers continue cooking and baking at home
Innovations continue in chilled and shelf stable desserts as companies offer consumers indulgence in difficult times
Danone collaborates with Netflix
PROSPECTS AND OPPORTUNITIES
Significant price cuts expected as economic turbulence lingers
Innovation in plain fromage frais and quark expected as high protein content appeals to consumers
Declining interest in gelatine-based products as more consumers opt for vegan products
CATEGORY DATA
Table 66 Sales of Other Dairy by Category: Volume 2017-2022
Table 67 Sales of Other Dairy by Category: Value 2017-2022
Table 68 Sales of Other Dairy by Category: % Volume Growth 2017-2022
Table 69 Sales of Other Dairy by Category: % Value Growth 2017-2022
Table 70 Sales of Cream by Type: % Value 2017-2022
Table 71 NBO Company Shares of Other Dairy: % Value 2018-2022
Table 72 LBN Brand Shares of Other Dairy: % Value 2019-2022
Table 73 Distribution of Other Dairy by Format: % Value 2017-2022
Table 74 Forecast Sales of Other Dairy by Category: Volume 2022-2027
Table 75 Forecast Sales of Other Dairy by Category: Value 2022-2027
Table 76 Forecast Sales of Other Dairy by Category: % Volume Growth 2022-2027
Table 77 Forecast Sales of Other Dairy by Category: % Value Growth 2022-2027
PLANT-BASED DAIRY IN PORTUGAL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Other plant-based milk still has a lot of potential in Portugal
Innovation drives sales growth in plant-based dairy
E-commerce and social media play a pivotal role in the promotion and sale of plant-based milks
PROSPECTS AND OPPORTUNITIES
Other milk alternatives have strong potential thanks to continued innovation
More varieties of plant-based yoghurt expected to appear over the forecast period
Plant-based cheese remains a small category but with much potential for growth
CATEGORY DATA
Table 78 Sales of Plant-Based Dairy by Category: Volume 2017-2022
Table 79 Sales of Plant-Based Dairy by Category: Value 2017-2022
Table 80 Sales of Plant-Based Dairy by Category: % Volume Growth 2017-2022
Table 81 Sales of Plant-Based Dairy by Category: % Value Growth 2017-2022
Table 82 NBO Company Shares of Plant-Based Dairy: % Value 2018-2022
Table 83 LBN Brand Shares of Plant-Based Dairy: % Value 2019-2022
Table 84 Distribution of Plant-Based Dairy by Format: % Value 2017-2022
Table 85 Forecast Sales of Plant-Based Dairy by Category: Volume 2022-2027
Table 86 Forecast Sales of Plant-Based Dairy by Category: Value 2022-2027
Table 87 Forecast Sales of Plant-Based Dairy by Category: % Volume Growth 2022-2027
Table 88 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2022-2027
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