Sales of smartphones have levelled as market penetration has reached its peak. The economic impact of measures introduced to limit the spread of COVID-19, as well as inflationary pressure, have undermined the development of smartphones, with consumers being unwilling to invest in new products due to economic uncertainty and weaker purchasing power.

Euromonitor International's Mobile Phones in Poland report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Mobile Phones in Poland
Euromonitor International
September 2022

List Of Contents And Tables

MOBILE PHONES IN POLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Smartphones sales level off
Demand supported by diverse usage
Xiaomi extends lead, while Huawei sees its share erode
PROSPECTS AND OPPORTUNITIES
Maturity set to constrain growth
Continued trend to larger screens, though models are likely to offer a wider range of options
Emergence of less well-known brands
CATEGORY DATA
Table 1 Sales of Mobile Phones by Category: Volume 2017-2022
Table 2 Sales of Mobile Phones by Category: Value 2017-2022
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2017-2022
Table 4 Sales of Mobile Phones by Category: % Value Growth 2017-2022
Table 5 Sales of Smartphones by Screen Size: % Retail Volume 2019-2022
Table 6 NBO Company Shares of Mobile Phones: % Volume 2018-2022
Table 7 LBN Brand Shares of Mobile Phones: % Volume 2019-2022
Table 8 Distribution of Mobile Phones by Channel: % Volume 2017-2022
Table 9 Forecast Sales of Mobile Phones by Category: Volume 2022-2027
Table 10 Forecast Sales of Mobile Phones by Category: Value 2022-2027
Table 11 Forecast Sales of Mobile Phones by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Mobile Phones by Category: % Value Growth 2022-2027
Table 13 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2022-2027
CONSUMER ELECTRONICS IN POLAND
EXECUTIVE SUMMARY
Consumer electronics in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
MARKET DATA
Table 14 Sales of Consumer Electronics by Category: Volume 2017-2022
Table 15 Sales of Consumer Electronics by Category: Value 2017-2022
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2017-2022
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2017-2022
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2018-2022
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2019-2022
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2017-2022
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2022-2027
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2022-2027
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2022-2027
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources

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