The price of dairy products is rising in Poland due to inflation and rising production costs and this is shaping the market in 2022, with dairy products and alternatives seeing slower growth in retail volume terms. Furthermore, demand for dairy products and alternatives is also being influenced by Poland's slow recovery from the effects of COVID-19 with restrictions having been lifted and life returning to relative normalcy. As consumers spend more time outside the home this has led to slower gr...
Euromonitor International's Dairy Products and Alternatives in Poland report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2026, clearly indicating how the market is expected to change.
Product coverage: Baby Food, Dairy, Plant-based Dairy.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Dairy Products and Alternatives market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Dairy Products and Alternatives in Poland
Euromonitor International
September 2022
List Of Contents And Tables
DAIRY PRODUCTS AND ALTERNATIVES IN POLAND
EXECUTIVE SUMMARY
Dairy products and alternatives in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for dairy products and alternatives?
CHART 1 Dairy Products and Alternatives Value Sales Growth Scenarios: 2020-2027
CHART 2 Dairy Products and Alternatives Impact of Drivers on Value Sales: 2020-2027
MARKET DATA
Table 1 Sales of Dairy Products and Alternatives by Category: Value 2017-2022
Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2018-2022
Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2019-2022
Table 5 Penetration of Private Label by Category: % Value 2017-2022
Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2017-2022
Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2022-2027
Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
BABY FOOD IN POLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Innovation and new product development helps support growth in baby food
Declining birth rates put pressure on sales but low breastfeeding rates help to sustain demand
Convenience grows in importance as restrictions are lifted
PROSPECTS AND OPPORTUNITIES
Convenience and quality keeping sales on positive levels
Falling birth rate remains a threat to growth but arrival of Ukrainian families could bolster demand
Multinational companies set to retain dominance but with growing focus on organic products
CATEGORY DATA
Table 9 Sales of Baby Food by Category: Volume 2017-2022
Table 10 Sales of Baby Food by Category: Value 2017-2022
Table 11 Sales of Baby Food by Category: % Volume Growth 2017-2022
Table 12 Sales of Baby Food by Category: % Value Growth 2017-2022
Table 13 Sales of Growing-Up Milk Formula by Age: % Value 2017-2022
Table 14 NBO Company Shares of Baby Food: % Value 2018-2022
Table 15 LBN Brand Shares of Baby Food: % Value 2019-2022
Table 16 Distribution of Baby Food by Format: % Value 2017-2022
Table 17 Forecast Sales of Baby Food by Category: Volume 2022-2027
Table 18 Forecast Sales of Baby Food by Category: Value 2022-2027
Table 19 Forecast Sales of Baby Food by Category: % Volume Growth 2022-2027
Table 20 Forecast Sales of Baby Food by Category: % Value Growth 2022-2027
BUTTER AND SPREADS IN POLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Butter continues to benefit from naturally healthy image
Natural products on the rise
Home cooking trend stimulating sales while convenience stores prosper
PROSPECTS AND OPPORTUNITIES
Health and wellness trend likely to remain a key influence on sales
Continuous premiumisation
Private label products stand to gain from challenging economic circumstances
CATEGORY DATA
Table 21 Sales of Butter and Spreads by Category: Volume 2017-2022
Table 22 Sales of Butter and Spreads by Category: Value 2017-2022
Table 23 Sales of Butter and Spreads by Category: % Volume Growth 2017-2022
Table 24 Sales of Butter and Spreads by Category: % Value Growth 2017-2022
Table 25 NBO Company Shares of Butter and Spreads: % Value 2018-2022
Table 26 LBN Brand Shares of Butter and Spreads: % Value 2019-2022
Table 27 Distribution of Butter and Spreads by Format: % Value 2017-2022
Table 28 Forecast Sales of Butter and Spreads by Category: Volume 2022-2027
Table 29 Forecast Sales of Butter and Spreads by Category: Value 2022-2027
Table 30 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2022-2027
Table 31 Forecast Sales of Butter and Spreads by Category: % Value Growth 2022-2027
CHEESE IN POLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Convenient consumption driving demand
Flavour innovations fuelling sales
Foodservice recovery continues
PROSPECTS AND OPPORTUNITIES
Home cooking trend should help sustain demand for cheese
New customers to widen flavour and types offered
Competition likely to intensify as consumers go in search of quality and value
CATEGORY DATA
Table 32 Sales of Cheese by Category: Volume 2017-2022
Table 33 Sales of Cheese by Category: Value 2017-2022
Table 34 Sales of Cheese by Category: % Volume Growth 2017-2022
Table 35 Sales of Cheese by Category: % Value Growth 2017-2022
Table 36 Sales of Spreadable Processed Cheese by Type: % Value 2017-2022
Table 37 Sales of Soft Cheese by Type: % Value 2017-2022
Table 38 Sales of Hard Cheese by Type: % Value 2017-2022
Table 39 NBO Company Shares of Cheese: % Value 2018-2022
Table 40 LBN Brand Shares of Cheese: % Value 2019-2022
Table 41 Distribution of Cheese by Format: % Value 2017-2022
Table 42 Forecast Sales of Cheese by Category: Volume 2022-2027
Table 43 Forecast Sales of Cheese by Category: Value 2022-2027
Table 44 Forecast Sales of Cheese by Category: % Volume Growth 2022-2027
Table 45 Forecast Sales of Cheese by Category: % Value Growth 2022-2027
DRINKING MILK PRODUCTS IN POLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Government drops VAT and promotes local dairy
Sustainability a growing influence on packaging design
Lactose-free products remains a growing niche
PROSPECTS AND OPPORTUNITIES
Packaging likely to be influenced by growing environmental concerns
Impact on sustainability and environment
Consumers expected to expand their culinary horizons potentially threatening sales of cow's milk
CATEGORY DATA
Table 46 Sales of Drinking Milk Products by Category: Volume 2017-2022
Table 47 Sales of Drinking Milk Products by Category: Value 2017-2022
Table 48 Sales of Drinking Milk Products by Category: % Volume Growth 2017-2022
Table 49 Sales of Drinking Milk Products by Category: % Value Growth 2017-2022
Table 50 NBO Company Shares of Drinking Milk Products: % Value 2018-2022
Table 51 LBN Brand Shares of Drinking Milk Products: % Value 2019-2022
Table 52 Distribution of Drinking Milk Products by Format: % Value 2017-2022
Table 53 Forecast Sales of Drinking Milk Products Products by Category: Volume 2022-2027
Table 54 Forecast Sales of Drinking Milk Products Products by Category: Value 2022-2027
Table 55 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2022-2027
Table 56 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2022-2027
YOGHURT AND SOUR MILK PRODUCTS IN POLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Innovations help drive demand for yoghurt
Yoghurt seen as ideal as a quick and convenient breakfast option
Demand for prebiotics and probiotics boosts demand for some yoghurt brands as well as kefir
PROSPECTS AND OPPORTUNITIES
Local companies expected to thrive
More efficient production expected to combat rising prices
Advance of environmental and health awareness
CATEGORY DATA
Table 57 Sales of Yoghurt and Sour Milk Products by Category: Volume 2017-2022
Table 58 Sales of Yoghurt and Sour Milk Products by Category: Value 2017-2022
Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2017-2022
Table 60 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2017-2022
Table 61 Sales of Flavoured Yoghurt by Flavour: Rankings 2017-2022
Table 62 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2018-2022
Table 63 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2019-2022
Table 64 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2017-2022
Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2022-2027
Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2022-2027
Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2022-2027
Table 68 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2022-2027
OTHER DAIRY IN POLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Marketing activities promoting consumption
Convenience is king as players look to innovate
New flavours also help stimulate demand for other dairy
PROSPECTS AND OPPORTUNITIES
Non-dairy products could limit demand
Home cooking trend should continue to drive demand
Chilled dairy desserts in need of new innovations to drive demand
CATEGORY DATA
Table 69 Sales of Other Dairy by Category: Volume 2017-2022
Table 70 Sales of Other Dairy by Category: Value 2017-2022
Table 71 Sales of Other Dairy by Category: % Volume Growth 2017-2022
Table 72 Sales of Other Dairy by Category: % Value Growth 2017-2022
Table 73 Sales of Cream by Type: % Value 2017-2022
Table 74 NBO Company Shares of Other Dairy: % Value 2018-2022
Table 75 LBN Brand Shares of Other Dairy: % Value 2019-2022
Table 76 Distribution of Other Dairy by Format: % Value 2017-2022
Table 77 Forecast Sales of Other Dairy by Category: Volume 2022-2027
Table 78 Forecast Sales of Other Dairy by Category: Value 2022-2027
Table 79 Forecast Sales of Other Dairy by Category: % Volume Growth 2022-2027
Table 80 Forecast Sales of Other Dairy by Category: % Value Growth 2022-2027
PLANT-BASED DAIRY IN POLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Plant-based dairy most popular among younger Poles
Variety is growing in plant-based cheese but more investment needed
New product development helping to drive demand
PROSPECTS AND OPPORTUNITIES
A bright future predicted for plant-based dairy
Costly research and development a barrier to growth
Competition likely to heat up as demand grows
CATEGORY DATA
Table 81 Sales of Plant-Based Dairy by Category: Volume 2017-2022
Table 82 Sales of Plant-Based Dairy by Category: Value 2017-2022
Table 83 Sales of Plant-Based Dairy by Category: % Volume Growth 2017-2022
Table 84 Sales of Plant-Based Dairy by Category: % Value Growth 2017-2022
Table 85 Sales of Other Plant-Based Milk by Type: % Value 2019-2022
Table 86 NBO Company Shares of Plant-Based Dairy: % Value 2018-2022
Table 87 LBN Brand Shares of Plant-Based Dairy: % Value 2019-2022
Table 88 Distribution of Plant-Based Dairy by Format: % Value 2017-2022
Table 89 Forecast Sales of Plant-Based Dairy by Category: Volume 2022-2027
Table 90 Forecast Sales of Plant-Based Dairy by Category: Value 2022-2027
Table 91 Forecast Sales of Plant-Based Dairy by Category: % Volume Growth 2022-2027
Table 92 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2022-2027
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