Consumer Health in Poland

Consumer Health in Poland
Euromonitor International
September 2022

List Of Contents And Tables

CONSUMER HEALTH IN POLAND
EXECUTIVE SUMMARY
Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 nsumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 2 fe Expectancy at Birth 2017-2022
MARKET DATA
Table 3 les of Consumer Health by Category: Value 2017-2022
Table 4 les of Consumer Health by Category: % Value Growth 2017-2022
Table 5 O Company Shares of Consumer Health: % Value 2018-2022
Table 6 N Brand Shares of Consumer Health: % Value 2019-2022
Table 7 netration of Private Label in Consumer Health by Category: % Value 2017-2022
Table 8 stribution of Consumer Health by Format: % Value 2017-2022
Table 9 stribution of Consumer Health by Format and Category: % Value 2022
Table 10 recast Sales of Consumer Health by Category: Value 2022-2027
Table 11 recast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2021-2022
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources
ANALGESICS IN POLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Consumption of analgesics continues to rise, with half the adult population admitting to regular use
Fast-acting analgesics with active ingredients remain the most popular
Strong competition limits price increases, as domestic players benefit from closer contact with consumers
PROSPECTS AND OPPORTUNITIES
Advertising remains the main driver of growth for analgesics, with players promoting the strength of their brands
Growing importance of the online channel, as players embrace omnichannel offerings
Russia-Ukraine war has boosted sales of analgesics through humanitarian purchases
CATEGORY DATA
Table 12 les of Analgesics by Category: Value 2017-2022
Table 13 les of Analgesics by Category: % Value Growth 2017-2022
Table 14 O Company Shares of Analgesics: % Value 2018-2022
Table 15 N Brand Shares of Analgesics: % Value 2019-2022
Table 16 recast Sales of Analgesics by Category: Value 2022-2027
Table 17 recast Sales of Analgesics by Category: % Value Growth 2022-2027
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN POLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Influenza cases start to appear again, as seasonal ailments return following the pandemic
After a slowdown during the time of home seclusion, demand for allergy medicines increases in line with a return to outside lifestyles
Players are inventive with developments in a fiercely competitive category
PROSPECTS AND OPPORTUNITIES
Value bolstered by price increases, but consumer price-sensitivity may lead to cheaper variants
Interest in the influenza vaccination is growing, thus creating a gradual decrease in infections
Ukraine-Russia war boosts sales in consumer health categories
CATEGORY DATA
Table 18 les of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 19 les of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Table 20 O Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
Table 21 N Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
Table 22 recast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
Table 23 recast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027
DIGESTIVE REMEDIES IN POLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand for digestive remedies is growing, with flatulence and constipation common among Polish consumers
Competition from dietary supplements with bold claims is intensifying
Wide distribution of digestive remedies supports sales
PROSPECTS AND OPPORTUNITIES
Increasing costs and rising prices inspire private labels
Interest in herbal treatments is growing, in line with health and wellness trends
Multifunctional formulations will gain in popularity, as digestive issues are set to continue in Polish consumers
CATEGORY DATA
Table 24 les of Digestive Remedies by Category: Value 2017-2022
Table 25 les of Digestive Remedies by Category: % Value Growth 2017-2022
Table 26 O Company Shares of Digestive Remedies: % Value 2018-2022
Table 27 N Brand Shares of Digestive Remedies: % Value 2019-2022
Table 28 recast Sales of Digestive Remedies by Category: Value 2022-2027
Table 29 recast Sales of Digestive Remedies by Category: % Value Growth 2022-2027
DERMATOLOGICALS IN POLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Dermatologicals back on an upward trend as lifestyles return to normal
Hair loss treatments maintains high demand
Multifunctional products rise in demand, such as those with both medicinal and aesthetic effects
PROSPECTS AND OPPORTUNITIES
Future growth will be driven by skin care trends and online shopping
Natural alternatives are gaining in popularity, boosted by celebrity and influencer endorsements
Nutricosmetics is a growing competitor to pharmaceuticals
CATEGORY DATA
Table 30 les of Dermatologicals by Category: Value 2017-2022
Table 31 les of Dermatologicals by Category: % Value Growth 2017-2022
Table 32 O Company Shares of Dermatologicals: % Value 2018-2022
Table 33 N Brand Shares of Dermatologicals: % Value 2019-2022
Table 34 recast Sales of Dermatologicals by Category: Value 2022-2027
Table 35 recast Sales of Dermatologicals by Category: % Value Growth 2022-2027
NRT SMOKING CESSATION AIDS IN POLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
A high number of Polish consumers continue to smoke, leading to sluggish sales of NRT smoking cessation aids
The COVID-19 pandemic exacerbated the problem of addiction
Distribution remains based on brick-and-mortar pharmacies
PROSPECTS AND OPPORTUNITIES
Future prospects look moderately optimistic, with high prices remaining a barrier to stronger sales
NRT chewing gums set to remain popular, thanks to choice of flavours and breath-freshening attributes
Awareness of smoking harm continues to grow, which will ultimately support sales
CATEGORY INDICATORS
Table 36 mber of Smokers by Gender 2017-2022
CATEGORY DATA
Table 37 les of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 38 les of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
Table 39 O Company Shares of NRT Smoking Cessation Aids: % Value 2018-2022
Table 40 N Brand Shares of NRT Smoking Cessation Aids: % Value 2019-2022
Table 41 recast Sales of NRT Smoking Cessation Aids by Category: Value 2022-2027
Table 42 recast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2022-2027
SLEEP AIDS IN POLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
The number of people with sleep disorders is increasing, further exacerbated by the event of the pandemic
Switch doxylamine shows an opportunity for category development, while herbal remedies also remain popular
Growing interest seen in sleep aids for children
PROSPECTS AND OPPORTUNITIES
The category will continue to grow on the wave of long-term trends
Melatonin trends continues into the forecast period and beyond
Naturalness remains an important aspect, with plant-based formulations set to see further developments
CATEGORY DATA
Table 43 les of Sleep Aids: Value 2017-2022
Table 44 les of Sleep Aids: % Value Growth 2017-2022
Table 45 O Company Shares of Sleep Aids: % Value 2018-2022
Table 46 N Brand Shares of Sleep Aids: % Value 2019-2022
Table 47 recast Sales of Sleep Aids: Value 2022-2027
Table 48 recast Sales of Sleep Aids: % Value Growth 2022-2027
EYE CARE IN POLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Pandemic has adversely affected the already-poor quality of sight of Polish consumers
Allergy eye care products rebound in line with a return to out-of-home activities
Private labels go from strength to strength, thanks to offering quality at lower prices
PROSPECTS AND OPPORTUNITIES
Eye care sees good prospects for development, due to ongoing eye health issues among consumers
Dietary supplements and vitamins very popular, as consumers seek natural remedies to help with their ailments
Sales remain driven by brick-and-mortar stores, due to immediacy of need and access to pharmacist's advice
CATEGORY DATA
Table 49 les of Eye Care by Category: Value 2017-2022
Table 50 les of Eye Care by Category: % Value Growth 2017-2022
Table 51 O Company Shares of Eye Care: % Value 2018-2022
Table 52 N Brand Shares of Eye Care: % Value 2019-2022
Table 53 recast Sales of Eye Care by Category: Value 2022-2027
Table 54 recast Sales of Eye Care by Category: % Value Growth 2022-2027
WOUND CARE IN POLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand for wound care products rebounds in line with a return to out-of-home activities
Wound care one of the most sought-after categories for war-time donations
Private labels gain in popularity, in trend seen across many consumer health care categories
PROSPECTS AND OPPORTUNITIES
Future growth prospects limited for mature category
Pharmacies maintain the strongest distribution, thanks to immediacy of need and advice given
Convenience of use will remain a key driver of wound care products sales over the forecast period
CATEGORY DATA
Table 55 les of Wound Care by Category: Value 2017-2022
Table 56 les of Wound Care by Category: % Value Growth 2017-2022
Table 57 O Company Shares of Wound Care: % Value 2018-2022
Table 58 N Brand Shares of Wound Care: % Value 2019-2022
Table 59 recast Sales of Wound Care by Category: Value 2022-2027
Table 60 recast Sales of Wound Care by Category: % Value Growth 2022-2027
VITAMINS IN POLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Popularity of vitamins continues beyond the time of the pandemic
New preparations are launched to specifically target people suffering from "long COVID"
Advertising remains key, with targeted campaigns based on technological breakthroughs and supported by celebrities
PROSPECTS AND OPPORTUNITIES
Growth in e-commerce slows down, as brick-and-mortar pharmacies remain the most popular channel
Preparations for children become increasingly popular, with colourful packaging and child-friendly formats
Internet "experts" promoting high dose vitamins could be potentially harmful
CATEGORY DATA
Table 61 les of Vitamins by Category: Value 2017-2022
Table 62 les of Vitamins by Category: % Value Growth 2017-2022
Table 63 Sales of Multivitamins by Positioning: % Value 2017-2022
Table 64 O Company Shares of Vitamins: % Value 2018-2022
Table 65 N Brand Shares of Vitamins: % Value 2019-2022
Table 66 recast Sales of Vitamins by Category: Value 2022-2027
Table 67 recast Sales of Vitamins by Category: % Value Growth 2022-2027
DIETARY SUPPLEMENTS IN POLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Popularity of dietary supplements continues beyond the time of the pandemic
Steady increase seen in the number of new manufacturers and brands
Efficient marketing remains key, with consumers attracted to bold claims
PROSPECTS AND OPPORTUNITIES
Customer awareness of the difference between OTC medicine and dietary supplements is slowly growing
Convenience of use remains an important factor, with formats easy to swallow
Personalisation a visible and growing trend, with formulations individually composed for specific customers
CATEGORY DATA
Table 68 les of Dietary Supplements by Category: Value 2017-2022
Table 69 les of Dietary Supplements by Category: % Value Growth 2017-2022
Table 70 Sales of Dietary Supplements by Positioning: % Value 2017-2022
Table 71 O Company Shares of Dietary Supplements: % Value 2018-2022
Table 72 N Brand Shares of Dietary Supplements: % Value 2019-2022
Table 73 recast Sales of Dietary Supplements by Category: Value 2022-2027
Table 74 recast Sales of Dietary Supplements by Category: % Value Growth 2022-2027
WEIGHT MANAGEMENT AND WELLBEING IN POLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Prevalence of obesity increases, supporting sales in weight loss products
Hybrid formulations of weight loss aids and dietary supplements rise in popularity
Subscription meal replacements see a new, revised trend
PROSPECTS AND OPPORTUNITIES
Naturalness of the products is a highly desirable feature
The number of overweight children is increasing, as government brings in sugar tax to help with the problem
Popularity of private labels from pharmacy chains continues to grow
CATEGORY DATA
Table 75 les of Weight Management and Wellbeing by Category: Value 2017-2022
Table 76 les of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Table 77 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
Table 78 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
Table 79 recast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
Table 80 recast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027
SPORTS NUTRITION IN POLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sports nutrition back on an upward trajectory as sporting activities resume
Older Poles more reluctant to exercise, whereas younger generations embrace sporting trends
Sports nutrition products expand their reach beyond professional athletes and bodybuilders
PROSPECTS AND OPPORTUNITIES
Naturalness, veganism, and clean labels drive trends
Exercising at home trend continues, even after fitness clubs and gymnasiums reopened
E-commerce sales will continue to grow in sports nutrition products, albeit at slower levels than seen during the boom
CATEGORY DATA
Table 81 les of Sports Nutrition by Category: Value 2017-2022
Table 82 les of Sports Nutrition by Category: % Value Growth 2017-2022
Table 83 NBO Company Shares of Sports Nutrition: % Value 2018-2022
Table 84 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
Table 85 recast Sales of Sports Nutrition by Category: Value 2022-2027
Table 86 recast Sales of Sports Nutrition by Category: % Value Growth 2022-2027
HERBAL/TRADITIONAL PRODUCTS IN POLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Herbal/traditional products maintain healthy grown in line with health and wellness trends
Natural and eco trends drive demand forwards, including for CBD-based products
Polish consumers continue to self-medicate, due to inefficient health system
PROSPECTS AND OPPORTUNITIES
Growth prospects look healthy for herbal/traditional products
Herbal products perceived as safe, without the need for a doctor's recommendation
Drugstores and organic shops remain the main channel, with e-commerce involved in omnichannel strategies
CATEGORY DATA
Table 87 les of Herbal/Traditional Products by Category: Value 2017-2022
Table 88 les of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Table 89 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
Table 90 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
Table 91 recast Sales of Herbal/Traditional Products by Category: Value 2022-2027
Table 92 recast Sales of Herbal/Traditional Products by Category: % Value Growth 2022-2027
PAEDIATRIC CONSUMER HEALTH IN POLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Paediatric consumer health grows in line with more social and out-of-home lifestyles
Players adapt strategies and dosages to tailor products specifically to children
Rising trend in variants for infants under one year old, driven by social pressure
PROSPECTS AND OPPORTUNITIES
Excellent prospects for further growth, in line with general consumer health trends
Pharmacy chains expand their own paediatric private label portfolios
Ukrainian refugees of women and children expand consumer base for paediatric medicines
CATEGORY DATA
Table 93 les of Paediatric Consumer Health by Category: Value 2017-2022
Table 94 les of Paediatric Consumer Health by Category: % Value Growth 2017-2022
Table 95 les of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2018-2022
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2019-2022
Table 98 recast Sales of Paediatric Consumer Health by Category: Value 2022-2027
Table 99 recast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027