The consumer appliances market in Poland was affected by COVID-19 over March to April, with May showing gradual recovery. The shutdown of production lines, the withdrawal of export agreements, upon which the industry relies heavily, as well as the closure of stores in the country, all significantly affected the performance of the country's consumer appliances market in 2020. During this time, many categories saw large declines as consumers became more conscious of economic uncertainty arising fr...
Euromonitor International's Consumer Appliances in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Appliances in Poland
Euromonitor International
January 2021
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on consumer appliances
COVID-19 country impact
Company response
Retailing shift
What next for consumer appliances?
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2015-2020
Table 2 Replacement Cycles of Consumer Appliances by Category 2015-2020
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2020-2025
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2020-2025
MARKET DATA
Table 5 Sales of Consumer Appliances by Category: Volume 2015-2020
Table 6 Sales of Consumer Appliances by Category: Value 2015-2020
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2015-2020
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
Table 13 Sales of Small Appliances by Category: Volume 2015-2020
Table 14 Sales of Small Appliances by Category: Value 2015-2020
Table 15 Sales of Small Appliances by Category: % Volume Growth 2015-2020
Table 16 Sales of Small Appliances by Category: % Value Growth 2015-2020
Table 17 NBO Company Shares of Major Appliances: % Volume 2016-2020
Table 18 LBN Brand Shares of Major Appliances: % Volume 2017-2020
Table 19 NBO Company Shares of Small Appliances: % Volume 2016-2020
Table 20 LBN Brand Shares of Small Appliances: % Volume 2017-2020
Table 21 Distribution of Major Appliances by Format: % Volume 2015-2020
Table 22 Distribution of Small Appliances by Format: % Volume 2015-2020
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2020-2025
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2020-2025
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2020-2025
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2020-2025
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2020-2025
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2020-2025
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2020-2025
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2020-2025
Table 31 Forecast Sales of Small Appliances by Category: Volume 2020-2025
Table 32 Forecast Sales of Small Appliances by Category: Value 2020-2025
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2020-2025
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
COVID-19 boosts demand for freezers
Historic food shortages improvements Poles' purchasing decisions
Premium products suffer as consumers prioritise spending elsewhere
RECOVERY AND OPPORTUNITIES
Recovery dependent on development of virus
Tendency to repair faulty units during pandemic set to extend replacement cycles
Currency fluctuations and Brexit may affect exports
CATEGORY DATA
Table 35 Sales of Refrigeration Appliances by Category: Volume 2015-2020
Table 36 Sales of Refrigeration Appliances by Category: Value 2015-2020
Table 37 Sales of Refrigeration Appliances by Category: % Volume Growth 2015-2020
Table 38 Sales of Refrigeration Appliances by Category: % Value Growth 2015-2020
Table 39 Sales of Freezers by Format: % Volume 2015-2020
Table 40 Sales of Freezers by Volume Capacity: % Volume 2015-2020
Table 41 Sales of Fridge Freezers by Format: % Volume 2015-2020
Table 42 Sales of Fridge Freezers by Volume Capacity: % Volume 2015-2020
Table 43 Sales of Fridge Freezers by Connected Appliances: % Volume 2016-2020
Table 44 Sales of Fridges by Volume Capacity: % Volume 2015-2020
Table 45 NBO Company Shares of Refrigeration Appliances: % Volume 2016-2020
Table 46 LBN Brand Shares of Refrigeration Appliances: % Volume 2017-2020
Table 47 NBO Company Shares of Built-in Fridge Freezers: % Volume 2016-2020
Table 48 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2016-2020
Table 49 NBO Company Shares of Built-in Fridges: % Volume 2016-2020
Table 50 NBO Company Shares of Freestanding Fridges: % Volume 2016-2020
Table 51 Distribution of Refrigeration Appliances by Format: % Volume 2015-2020
Table 52 Production of Refrigeration Appliances: Total Volume 2015-2020
Table 53 Forecast Sales of Refrigeration Appliances by Category: Volume 2020-2025
Table 54 Forecast Sales of Refrigeration Appliances by Category: Value 2020-2025
Table 55 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2020-2025
Table 56 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 impacts consumers' laundry habits
Automatic dryers only category to maintain positive performance
E-commerce gains distribution share
Convenience evident in new product launches
CHART 1 LG TWIN Wash
RECOVERY AND OPPORTUNITIES
Essential nature of laundry appliances to underpin recovery
Units offering convenience to become increasingly important
COVID-19 to have continued impact on costs, boost e-commerce
CATEGORY DATA
Table 57 Sales of Home Laundry Appliances by Category: Volume 2015-2020
Table 58 Sales of Home Laundry Appliances by Category: Value 2015-2020
Table 59 Sales of Home Laundry Appliances by Category: % Volume Growth 2015-2020
Table 60 Sales of Home Laundry Appliances by Category: % Value Growth 2015-2020
Table 61 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2020
Table 62 Sales of Automatic Washing Machines by Format: % Volume 2015-2020
Table 63 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2015-2020
Table 64 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2016-2020
Table 65 NBO Company Shares of Home Laundry Appliances: % Volume 2016-2020
Table 66 LBN Brand Shares of Home Laundry Appliances: % Volume 2017-2020
Table 67 Distribution of Home Laundry Appliances by Format: % Volume 2015-2020
Table 68 Production of Home Laundry Appliances: Total Volume 2015-2020
Table 69 Forecast Sales of Home Laundry Appliances by Category: Volume 2020-2025
Table 70 Forecast Sales of Home Laundry Appliances by Category: Value 2020-2025
Table 71 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2020-2025
Table 72 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
More time at home increases demand for dishwashers
E-commerce gains traction in distribution of dishwashers
Dishwashers category benefits of demand for convenience
Amica offers convenience and innovations
CHART 2 Amica DIM635ACBG
RECOVERY AND OPPORTUNITIES
Dishwashers to benefit from convenience factor
Added-value set to become increasingly important
Resurgence of COVID-19 may postpone recovery
CATEGORY DATA
Table 73 Sales of Dishwashers by Category: Volume 2015-2020
Table 74 Sales of Dishwashers by Category: Value 2015-2020
Table 75 Sales of Dishwashers by Category: % Volume Growth 2015-2020
Table 76 Sales of Dishwashers by Category: % Value Growth 2015-2020
Table 77 Sales of Dishwashers by Format: % Volume 2015-2020
Table 78 Sales of Dishwashers by Connected Appliances: % Volume 2016-2020
Table 79 NBO Company Shares of Dishwashers: % Volume 2016-2020
Table 80 LBN Brand Shares of Dishwashers: % Volume 2017-2020
Table 81 Distribution of Dishwashers by Format: % Volume 2015-2020
Table 82 Production of Dishwashers: Total Volume 2015-2020
Table 83 Forecast Sales of Dishwashers by Category: Volume 2020-2025
Table 84 Forecast Sales of Dishwashers by Category: Value 2020-2025
Table 85 Forecast Sales of Dishwashers by Category: % Volume Growth 2020-2025
Table 86 Forecast Sales of Dishwashers by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Category suffers as COVID-19 impacts housing market
Consumers postpone high-ticket purchases, payment plans gain customers
Consumers repair rather than replace, e-commerce gains share
CHART 3 Amica oven featuring OpenUp! System
RECOVERY AND OPPORTUNITIES
Return to growth expected post-pandemic
Convenience and connectivity set to shape the category's developments
Negative outlook for range cookers as residences shrink
CATEGORY DATA
Table 87 Sales of Large Cooking Appliances by Category: Volume 2015-2020
Table 88 Sales of Large Cooking Appliances by Category: Value 2015-2020
Table 89 Sales of Large Cooking Appliances by Category: % Volume Growth 2015-2020
Table 90 Sales of Large Cooking Appliances by Category: % Value Growth 2015-2020
Table 91 Sales of Built-in Hobs by Format: % Volume 2015-2020
Table 92 Sales of Ovens by Connected Appliances: % Volume 2016-2020
Table 93 NBO Company Shares of Large Cooking Appliances: % Volume 2016-2020
Table 94 LBN Brand Shares of Large Cooking Appliances: % Volume 2017-2020
Table 95 NBO Company Shares of Built-in Hobs: % Volume 2016-2020
Table 96 NBO Company Shares of Ovens: % Volume 2016-2020
Table 97 NBO Company Shares of Cooker Hoods: % Volume 2016-2020
Table 98 NBO Company Shares of Built-in Cooker Hoods: % Volume 2016-2020
Table 99 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2016-2020
Table 100 NBO Company Shares of Cookers: % Volume 2016-2020
Table 101 NBO Company Shares of Range Cookers: % Volume 2016-2020
Table 102 Distribution of Large Cooking Appliances by Format: % Volume 2015-2020
Table 103 Production of Large Cooking Appliances: Total Volume 2015-2020
Table 104 Forecast Sales of Large Cooking Appliances by Category: Volume 2020-2025
Table 105 Forecast Sales of Large Cooking Appliances by Category: Value 2020-2025
Table 106 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2020-2025
Table 107 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Consumers prepare more fresh meals due to COVID-19
Freestanding units see increased negative growth
Built-in units affected by construction industry slump
RECOVERY AND OPPORTUNITIES
Built-in units set to return to positive performance
Freestanding microwaves to suffer as a result of health trend
Negative long-term outlook for microwaves
CATEGORY DATA
Table 108 Sales of Microwaves by Category: Volume 2015-2020
Table 109 Sales of Microwaves by Category: Value 2015-2020
Table 110 Sales of Microwaves by Category: % Volume Growth 2015-2020
Table 111 Sales of Microwaves by Category: % Value Growth 2015-2020
Table 112 Sales of Microwaves by Connected Appliances: % Volume 2016-2020
Table 113 NBO Company Shares of Microwaves: % Volume 2016-2020
Table 114 LBN Brand Shares of Microwaves: % Volume 2017-2020
Table 115 Distribution of Microwaves by Format: % Volume 2015-2020
Table 116 Forecast Sales of Microwaves by Category: Volume 2020-2025
Table 117 Forecast Sales of Microwaves by Category: Value 2020-2025
Table 118 Forecast Sales of Microwaves by Category: % Volume Growth 2020-2025
Table 119 Forecast Sales of Microwaves by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Health trends and lockdown influence performance
Home baking underpins continued growth of food processors
Consumers prefer speed and convenience
RECOVERY AND OPPORTUNITIES
Home cooking and convenience to be key
Healthy lifestyles to influence demand
Food processors to benefit from home baking trend
CATEGORY DATA
Table 120 Sales of Food Preparation Appliances by Category: Volume 2015-2020
Table 121 Sales of Food Preparation Appliances by Category: Value 2015-2020
Table 122 Sales of Food Preparation Appliances by Category: % Volume Growth 2015-2020
Table 123 Sales of Food Preparation Appliances by Category: % Value Growth 2015-2020
Table 124 NBO Company Shares of Food Preparation Appliances: % Volume 2016-2020
Table 125 LBN Brand Shares of Food Preparation Appliances: % Volume 2017-2020
Table 126 Distribution of Food Preparation Appliances by Format: % Volume 2015-2020
Table 127 Forecast Sales of Food Preparation Appliances by Category: Volume 2020-2025
Table 128 Forecast Sales of Food Preparation Appliances by Category: Value 2020-2025
Table 129 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2020-2025
Table 130 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Growth increases as consumers cook at home
Breadmakers category sees strong growth
Players engage with bloggers and vloggers in product promotion
RECOVERY AND OPPORTUNITIES
Health trend to influence product demand in wake of pandemic
Consumer spending power key to performance
Convenient payment plans and online promotion likely to be important
CATEGORY DATA
Table 131 Sales of Small Cooking Appliances by Category: Volume 2015-2020
Table 132 Sales of Small Cooking Appliances by Category: Value 2015-2020
Table 133 Sales of Small Cooking Appliances by Category: % Volume Growth 2015-2020
Table 134 Sales of Small Cooking Appliances by Category: % Value Growth 2015-2020
Table 135 Sales of Freestanding Hobs by Format: % Volume 2015-2020
Table 136 NBO Company Shares of Small Cooking Appliances: % Volume 2016-2020
Table 137 LBN Brand Shares of Small Cooking Appliances: % Volume 2017-2020
Table 138 Distribution of Small Cooking Appliances by Format: % Volume 2015-2020
Table 139 Forecast Sales of Small Cooking Appliances by Category: Volume 2020-2025
Table 140 Forecast Sales of Small Cooking Appliances by Category: Value 2020-2025
Table 141 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2020-2025
Table 142 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Demand for vacuum cleaners maintained during pandemic
Stick units see continued growth, non-essential products see weaker performances
E-commerce gains share, players invest in online marketing
Innovative Dyson stick unit attracts consumers
CHART 4 Dyson V11 Stick Vacuum Cleaner
RECOVERY AND OPPORTUNITIES
Importance of a clean home set to support continued growth
More advanced vacuum cleaners set to perform well
Convenience and functionality to become increasingly important
CATEGORY DATA
Table 143 Sales of Vacuum Cleaners by Category: Volume 2015-2020
Table 144 Sales of Vacuum Cleaners by Category: Value 2015-2020
Table 145 Sales of Vacuum Cleaners by Category: % Volume Growth 2015-2020
Table 146 Sales of Vacuum Cleaners by Category: % Value Growth 2015-2020
Table 147 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2016-2020
Table 148 NBO Company Shares of Vacuum Cleaners: % Volume 2016-2020
Table 149 LBN Brand Shares of Vacuum Cleaners: % Volume 2017-2020
Table 150 Distribution of Vacuum Cleaners by Format: % Volume 2015-2020
Table 151 Forecast Sales of Vacuum Cleaners by Category: Volume 2020-2025
Table 152 Forecast Sales of Vacuum Cleaners by Category: Value 2020-2025
Table 153 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2020-2025
Table 154 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Mixed impact of COVID-19 on personal care appliances
Closure of grooming establishments influences demand
Oral care appliances see significant downturn
CHART 5 Xiaomi InFace
RECOVERY AND OPPORTUNITIES
Growth likely to continue even as professional services resume
Toothbrushes set to clean up post-pandemic
Payment plans may gain consumers facing financial hardship
CATEGORY DATA
Table 155 Sales of Personal Care Appliances by Category: Volume 2015-2020
Table 156 Sales of Personal Care Appliances by Category: Value 2015-2020
Table 157 Sales of Personal Care Appliances by Category: % Volume Growth 2015-2020
Table 158 Sales of Personal Care Appliances by Category: % Value Growth 2015-2020
Table 159 Sales of Body Shavers by Format: % Volume 2015-2020
Table 160 Sales of Hair Care Appliances by Format: % Volume 2015-2020
Table 161 NBO Company Shares of Personal Care Appliances 2016-2020
Table 162 LBN Brand Shares of Personal Care Appliances 2017-2020
Table 163 Distribution of Personal Care Appliances by Format: % Volume 2015-2020
Table 164 Forecast Sales of Personal Care Appliances by Category: Volume 2020-2025
Table 165 Forecast Sales of Personal Care Appliances by Category: Value 2020-2025
Table 166 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2020-2025
Table 167 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Health-conscious consumers seek clean air
Popularity of tropical plants underpins demand for humidifiers
Non-essential and expensive units affected by economic impact of pandemic
No significant product developments
RECOVERY AND OPPORTUNITIES
Strong recovery expected post-pandemic
Air conditioners to remain limited to more affluent consumers
Humidifiers to benefit from health and well-being trend
CATEGORY DATA
Table 168 Sales of Air Treatment Products by Category: Volume 2015-2020
Table 169 Sales of Air Treatment Products by Category: Value 2015-2020
Table 170 Sales of Air Treatment Products by Category: % Volume Growth 2015-2020
Table 171 Sales of Air Treatment Products by Category: % Value Growth 2015-2020
Table 172 Sales of Air Conditioners by Connected Appliances: % Volume 2016-2020
Table 173 NBO Company Shares of Air Treatment Products: % Volume 2016-2020
Table 174 LBN Brand Shares of Air Treatment Products: % Volume 2017-2020
Table 175 Distribution of Air Treatment Products by Format: % Volume 2015-2020
Table 176 Forecast Sales of Air Treatment Products by Category: Volume 2020-2025
Table 177 Forecast Sales of Air Treatment Products by Category: Value 2020-2025
Table 178 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2020-2025
Table 179 Forecast Sales of Air Treatment Products by Category: % Value Growth 2020-2025
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