The COVID-19 pandemic had a strong negative impact on sales of consumer appliances in the Philippines during 2020. Volume sales dropped sharply as soon as the initial quarantine lockdown period was announced during the second week of March and remained in the doldrums for the rest of the year. During the initial very strict 8-week quarantine lockdown (Enhanced Community Quarantine), the unavailability of the most important store-based retail channels for consumer appliances, including mainly ele...
Euromonitor International's Consumer Appliances in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Appliances in the Philippines
Euromonitor International
January 2021
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on consumer appliances
COVID-19 country impact
Company response
Retailing shift
What next for consumer appliances?
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2015-2020
Table 2 Replacement Cycles of Consumer Appliances by Category 2015-2020
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2020-2025
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2020-2025
MARKET DATA
Table 5 Sales of Consumer Appliances by Category: Volume 2015-2020
Table 6 Sales of Consumer Appliances by Category: Value 2015-2020
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2015-2020
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
Table 13 Sales of Small Appliances by Category: Volume 2015-2020
Table 14 Sales of Small Appliances by Category: Value 2015-2020
Table 15 Sales of Small Appliances by Category: % Volume Growth 2015-2020
Table 16 Sales of Small Appliances by Category: % Value Growth 2015-2020
Table 17 NBO Company Shares of Major Appliances: % Volume 2016-2020
Table 18 LBN Brand Shares of Major Appliances: % Volume 2017-2020
Table 19 NBO Company Shares of Small Appliances: % Volume 2016-2020
Table 20 LBN Brand Shares of Small Appliances: % Volume 2017-2020
Table 21 Distribution of Major Appliances by Format: % Volume 2015-2020
Table 22 Distribution of Small Appliances by Format: % Volume 2015-2020
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2020-2025
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2020-2025
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2020-2025
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2020-2025
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2020-2025
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2020-2025
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2020-2025
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2020-2025
Table 31 Forecast Sales of Small Appliances by Category: Volume 2020-2025
Table 32 Forecast Sales of Small Appliances by Category: Value 2020-2025
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2020-2025
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
The popularity of larger refrigerators increases due to greater need for food storage
Sales supported by increase in entrepreneurial activity in the foodservice sector
Slight shift towards e-commerce supported by price reductions
RECOVERY AND OPPORTUNITIES
Rebounding sales to be underpinned mainly by the recovery of consumer confidence
Recovery of sales set to be supported by rising health consciousness
Reductions expected in demand for freezers among foodservice entrepreneurs
CATEGORY DATA
Table 35 Sales of Refrigeration Appliances by Category: Volume 2015-2020
Table 36 Sales of Refrigeration Appliances by Category: Value 2015-2020
Table 37 Sales of Refrigeration Appliances by Category: % Volume Growth 2015-2020
Table 38 Sales of Refrigeration Appliances by Category: % Value Growth 2015-2020
Table 39 Sales of Freezers by Format: % Volume 2015-2020
Table 40 Sales of Freezers by Volume Capacity: % Volume 2015-2020
Table 41 Sales of Fridge Freezers by Format: % Volume 2015-2020
Table 42 Sales of Fridge Freezers by Volume Capacity: % Volume 2015-2020
Table 43 Sales of Fridge Freezers by Connected Appliances: % Volume 2016-2020
Table 44 Sales of Fridges by Volume Capacity: % Volume 2015-2020
Table 45 NBO Company Shares of Refrigeration Appliances: % Volume 2016-2020
Table 46 LBN Brand Shares of Refrigeration Appliances: % Volume 2017-2020
Table 47 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2016-2020
Table 48 NBO Company Shares of Freestanding Fridges: % Volume 2016-2020
Table 49 Distribution of Refrigeration Appliances by Format: % Volume 2015-2020
Table 50 Production of Refrigeration Appliances: Total Volume 2015-2020
Table 51 Forecast Sales of Refrigeration Appliances by Category: Volume 2020-2025
Table 52 Forecast Sales of Refrigeration Appliances by Category: Value 2020-2025
Table 53 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2020-2025
Table 54 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Adverse economic environment places pressure on demand for washing machines
Higher use of home laundry appliances motivated by widespread hygiene concerns
Lockdown quarantine suppresses sales of home laundry appliances
RECOVERY AND OPPORTUNITIES
Economic recovery raises prospects of strong recovery for home laundry appliances
A slow and steady recovery expected for home laundry appliances
E-commerce expected to emerge strongly from a low base as a distribution channel
CATEGORY DATA
Table 55 Sales of Home Laundry Appliances by Category: Volume 2015-2020
Table 56 Sales of Home Laundry Appliances by Category: Value 2015-2020
Table 57 Sales of Home Laundry Appliances by Category: % Volume Growth 2015-2020
Table 58 Sales of Home Laundry Appliances by Category: % Value Growth 2015-2020
Table 59 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2020
Table 60 Sales of Automatic Washing Machines by Format: % Volume 2015-2020
Table 61 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2015-2020
Table 62 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2016-2020
Table 63 NBO Company Shares of Home Laundry Appliances: % Volume 2016-2020
Table 64 LBN Brand Shares of Home Laundry Appliances: % Volume 2017-2020
Table 65 Distribution of Home Laundry Appliances by Format: % Volume 2015-2020
Table 66 Production of Home Laundry Appliances: Total Volume 2015-2020
Table 67 Forecast Sales of Home Laundry Appliances by Category: Volume 2020-2025
Table 68 Forecast Sales of Home Laundry Appliances by Category: Value 2020-2025
Table 69 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2020-2025
Table 70 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Dramatic sales declines registered as economic pressures take their toll
The requirement for professional installation presents barriers to sales growth
Greater focus on hygiene encourages some consumers to buy a dishwasher
RECOVERY AND OPPORTUNITIES
A slow and steady recovery expected for sales of dishwashers
Working from home and rising health consciousness set to support rising demand
DIY installations of dishwashers expected to become increasingly popular
CATEGORY DATA
Table 71 Sales of Dishwashers by Category: Volume 2015-2020
Table 72 Sales of Dishwashers by Category: Value 2015-2020
Table 73 Sales of Dishwashers by Category: % Volume Growth 2015-2020
Table 74 Sales of Dishwashers by Category: % Value Growth 2015-2020
Table 75 Sales of Dishwashers by Format: % Volume 2015-2020
Table 76 Sales of Dishwashers by Connected Appliances: % Volume 2016-2020
Table 77 NBO Company Shares of Dishwashers: % Volume 2016-2020
Table 78 LBN Brand Shares of Dishwashers: % Volume 2017-2020
Table 79 Distribution of Dishwashers by Format: % Volume 2015-2020
Table 80 Forecast Sales of Dishwashers by Category: Volume 2020-2025
Table 81 Forecast Sales of Dishwashers by Category: Value 2020-2025
Table 82 Forecast Sales of Dishwashers by Category: % Volume Growth 2020-2025
Table 83 Forecast Sales of Dishwashers by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
The adverse and uncertain economic environment places pressure on demand
Construction and e-commerce gain ground in the distribution of large cooking appliances
Large cooking appliances faces competition from small cooking appliances
RECOVERY AND OPPORTUNITIES
A robust recovery is expected as demand rebounds strongly
DIY installation to emerge in response to limited access to professional installation
The e-commerce genie is now out of the bottle as convenience attracts consumers
CATEGORY DATA
Table 84 Sales of Large Cooking Appliances by Category: Volume 2015-2020
Table 85 Sales of Large Cooking Appliances by Category: Value 2015-2020
Table 86 Sales of Large Cooking Appliances by Category: % Volume Growth 2015-2020
Table 87 Sales of Large Cooking Appliances by Category: % Value Growth 2015-2020
Table 88 Sales of Built-in Hobs by Format: % Volume 2015-2020
Table 89 Sales of Ovens by Connected Appliances: % Volume 2016-2020
Table 90 NBO Company Shares of Large Cooking Appliances: % Volume 2016-2020
Table 91 LBN Brand Shares of Large Cooking Appliances: % Volume 2017-2020
Table 92 NBO Company Shares of Built-in Hobs: % Volume 2016-2020
Table 93 NBO Company Shares of Ovens: % Volume 2016-2020
Table 94 NBO Company Shares of Cooker Hoods: % Volume 2016-2020
Table 95 NBO Company Shares of Built-in Cooker Hoods: % Volume 2016-2020
Table 96 NBO Company Shares of Cookers: % Volume 2016-2020
Table 97 NBO Company Shares of Range Cookers: % Volume 2016-2020
Table 98 Distribution of Large Cooking Appliances by Format: % Volume 2015-2020
Table 99 Production of Large Cooking Appliances: Total Volume 2015-2020
Table 100 Forecast Sales of Large Cooking Appliances by Category: Volume 2020-2025
Table 101 Forecast Sales of Large Cooking Appliances by Category: Value 2020-2025
Table 102 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2020-2025
Table 103 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Financial pressures created by the COVID-19 pandemic result in sales dropping
Home seclusion and greater focus on home cooking limit sales declines
Informal foodservice entrepreneurs emerge as an important new consumer base
RECOVERY AND OPPORTUNITIES
Sales of microwaves set to recover as demand rebounds post-COVID-19
Strong competition likely to spur innovation in microwaves
Energy efficiency likely to emerge as a major area of innovation
CATEGORY DATA
Table 104 Sales of Microwaves by Category: Volume 2015-2020
Table 105 Sales of Microwaves by Category: Value 2015-2020
Table 106 Sales of Microwaves by Category: % Volume Growth 2015-2020
Table 107 Sales of Microwaves by Category: % Value Growth 2015-2020
Table 108 Sales of Microwaves by Connected Appliances: % Volume 2016-2020
Table 109 NBO Company Shares of Microwaves: % Volume 2016-2020
Table 110 LBN Brand Shares of Microwaves: % Volume 2017-2020
Table 111 Distribution of Microwaves by Format: % Volume 2015-2020
Table 112 Forecast Sales of Microwaves by Category: Volume 2020-2025
Table 113 Forecast Sales of Microwaves by Category: Value 2020-2025
Table 114 Forecast Sales of Microwaves by Category: % Volume Growth 2020-2025
Table 115 Forecast Sales of Microwaves by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Adverse economic environment makes consumers reluctant to spend
Demand supported somewhat by emergence of informal foodservice entrepreneurs
Sales shift to supermarkets, department stores as e-commerce remains peripheral
RECOVERY AND OPPORTUNITIES
A strong recovery slated for the category due to the new focus on at-home living
Positive impact of informal foodservice entrepreneurs unlikely to endure
Sales of food preparation appliances via e-commerce expected to continue rising
CATEGORY DATA
Table 116 Sales of Food Preparation Appliances by Category: Volume 2015-2020
Table 117 Sales of Food Preparation Appliances by Category: Value 2015-2020
Table 118 Sales of Food Preparation Appliances by Category: % Volume Growth 2015-2020
Table 119 Sales of Food Preparation Appliances by Category: % Value Growth 2015-2020
Table 120 NBO Company Shares of Food Preparation Appliances: % Volume 2016-2020
Table 121 LBN Brand Shares of Food Preparation Appliances: % Volume 2017-2020
Table 122 Distribution of Food Preparation Appliances by Format: % Volume 2015-2020
Table 123 Forecast Sales of Food Preparation Appliances by Category: Volume 2020-2025
Table 124 Forecast Sales of Food Preparation Appliances by Category: Value 2020-2025
Table 125 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2020-2025
Table 126 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Negative volume growth is registered as financial pressures undermine demand
Shift towards at-home food preparation moderates sales declines to some extent
Jump in sales via e-commerce as store-based sales come under pressure
RECOVERY AND OPPORTUNITIES
Enthusiasm for home cooking set to support strong growth in category sales
Shift to at-home working likely to benefit sales of coffee machines
Further growth in online sales set to emerge as a major trend
CATEGORY DATA
Table 127 Sales of Small Cooking Appliances by Category: Volume 2015-2020
Table 128 Sales of Small Cooking Appliances by Category: Value 2015-2020
Table 129 Sales of Small Cooking Appliances by Category: % Volume Growth 2015-2020
Table 130 Sales of Small Cooking Appliances by Category: % Value Growth 2015-2020
Table 131 Sales of Freestanding Hobs by Format: % Volume 2015-2020
Table 132 NBO Company Shares of Small Cooking Appliances: % Volume 2016-2020
Table 133 LBN Brand Shares of Small Cooking Appliances: % Volume 2017-2020
Table 134 Distribution of Small Cooking Appliances by Format: % Volume 2015-2020
Table 135 Forecast Sales of Small Cooking Appliances by Category: Volume 2020-2025
Table 136 Forecast Sales of Small Cooking Appliances by Category: Value 2020-2025
Table 137 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2020-2025
Table 138 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
The adverse economic situation presents strong challenges to vacuum cleaners
Cylinder vacuum cleaners remains the dominant category, due mainly to affordability
E-commerce gains ground as store-based retailers face challenges
RECOVERY AND OPPORTUNITIES
Sales of vacuum cleaners to recover as consumers focus more on hygiene
No indications that more modern types of vacuum cleaners will become available
E-commerce expected to continue emerging strongly as a distribution channel
CATEGORY DATA
Table 139 Sales of Vacuum Cleaners by Category: Volume 2015-2020
Table 140 Sales of Vacuum Cleaners by Category: Value 2015-2020
Table 141 Sales of Vacuum Cleaners by Category: % Volume Growth 2015-2020
Table 142 Sales of Vacuum Cleaners by Category: % Value Growth 2015-2020
Table 143 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2016-2020
Table 144 NBO Company Shares of Vacuum Cleaners: % Volume 2016-2020
Table 145 LBN Brand Shares of Vacuum Cleaners: % Volume 2017-2020
Table 146 Distribution of Vacuum Cleaners by Format: % Volume 2015-2020
Table 147 Forecast Sales of Vacuum Cleaners by Category: Volume 2020-2025
Table 148 Forecast Sales of Vacuum Cleaners by Category: Value 2020-2025
Table 149 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2020-2025
Table 150 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Social distancing means less of a focus on personal grooming, supressing sales
Sales of oral care appliances increase due to greater focus on hygiene
Unavailability of beauty salons, hairdressers and barbershops boosts demand
RECOVERY AND OPPORTUNITIES
Strong recovery of sales as return to pre-COVID-19 normality boosts demand
Online sales to remain an increasing focus for consumers and category players
Innovation and new launches to become an integral part of commercial strategies
CATEGORY DATA
Table 151 Sales of Personal Care Appliances by Category: Volume 2015-2020
Table 152 Sales of Personal Care Appliances by Category: Value 2015-2020
Table 153 Sales of Personal Care Appliances by Category: % Volume Growth 2015-2020
Table 154 Sales of Personal Care Appliances by Category: % Value Growth 2015-2020
Table 155 Sales of Body Shavers by Format: % Volume 2015-2020
Table 156 Sales of Hair Care Appliances by Format: % Volume 2015-2020
Table 157 NBO Company Shares of Personal Care Appliances 2016-2020
Table 158 LBN Brand Shares of Personal Care Appliances 2017-2020
Table 159 Distribution of Personal Care Appliances by Format: % Volume 2015-2020
Table 160 Forecast Sales of Personal Care Appliances by Category: Volume 2020-2025
Table 161 Forecast Sales of Personal Care Appliances by Category: Value 2020-2025
Table 162 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2020-2025
Table 163 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 leads to a sales slump despite essential status of cooling appliances
Demand focuses on less expensive cooling appliances due to financial pressures
Demand for air purifiers falls despite the greater focus on hygiene
RECOVERY AND OPPORTUNITIES
A positive performance expected in the air purifiers due to hygiene concerns
High and rising ambient temperatures set to spur strong growth in cooling appliances
CATEGORY DATA
Table 164 Sales of Air Treatment Products by Category: Volume 2015-2020
Table 165 Sales of Air Treatment Products by Category: Value 2015-2020
Table 166 Sales of Air Treatment Products by Category: % Volume Growth 2015-2020
Table 167 Sales of Air Treatment Products by Category: % Value Growth 2015-2020
Table 168 Sales of Air Conditioners by Connected Appliances: % Volume 2016-2020
Table 169 NBO Company Shares of Air Treatment Products: % Volume 2016-2020
Table 170 LBN Brand Shares of Air Treatment Products: % Volume 2017-2020
Table 171 Distribution of Air Treatment Products by Format: % Volume 2015-2020
Table 172 Production of Air Conditioners: Total Volume 2015-2020
Table 173 Forecast Sales of Air Treatment Products by Category: Volume 2020-2025
Table 174 Forecast Sales of Air Treatment Products by Category: Value 2020-2025
Table 175 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2020-2025
Table 176 Forecast Sales of Air Treatment Products by Category: % Value Growth 2020-2025
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