Pakistan Tobacco Market size (historic and forecasts), company shares, brand shares and distribution data 2018-2023

Tobacco in Pakistan

Euromonitor International

July 2019


LIST OF CONTENTS AND TABLES


Executive Summary

Tax Reforms Steer Consumers Back To Legal Cigarettes Boosting Volume Sales

E-vapour Products Seeing Dynamic Growth But Health Body Recommends A Ban

Pakistan Tobacco and Philip Morris Increase Their Dominance Thanks To Tax Changes

Convenience Remains Key To the Distribution of Cigarettes

Removal of the Tier 3 Rate of Fed Casts A Shadow on the Future of Cigarettes

Operating Environment

Legislation

Summary 1 Legislation Summary at a Glance

Minimum Legal Smoking Age

Smoking Prevalence

Tar Levels

Health Warnings

Plain Packaging

Advertising and Sponsorship

Point-of-sale Display Bans

Smoking in Public Places

Low Ignition Propensity (lip) Cigarette Regulation

Flavoured Tobacco Product Ban

Reduced Harm

Vapour Products

Production/imports/exports

Market Indicators

Table 1 Number of Adult Smokers by Gender 2013-2018

Market Data

Table 2 Sales of Tobacco by Category: Volume 2013-2018

Table 3 Sales of Tobacco by Category: Value 2013-2018

Table 4 Sales of Tobacco by Category: % Volume Growth 2013-2018

Table 5 Sales of Tobacco by Category: % Value Growth 2013-2018

Table 6 Forecast Sales of Tobacco by Category: Volume 2018-2023

Table 7 Forecast Sales of Tobacco by Category: Value 2018-2023

Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023

Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

Sources

Summary 2 Research Sources

Headlines

Prospects

Short-term Gains From Tax Reforms Expected To Filter Out With Further Tax Hikes Planned

Tax Reforms Close Price Gap Winning Share Back From Illicit Trade

New Health Tax Poses Further Threat To the Industry

Competitive Landscape

Economy Positioning Favours Capstan by Pall Mall

Pakistan Tobacco and Philip Morris Continue To Invest in Their Premium Brands

Increasing Costs Puts Pressure on Leading Players

Taxation and Pricing

Taxation Rates

Summary 3 Taxation and Duty Levies 2013-2018

Average Cigarette Pack Price Breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

Category Data

Table 10 Sales of Cigarettes: Volume 2013-2018

Table 11 Sales of Cigarettes by Category: Value 2013-2018

Table 12 Sales of Cigarettes: % Volume Growth 2013-2018

Table 13 Sales of Cigarettes by Category: % Value Growth 2013-2018

Table 14 Sales of Cigarettes by Blend: % Volume 2013-2018

Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2013-2018

Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018

Table 17 Sales of Cigarettes by Pack Size: % Volume 2013-2018

Table 18 Sales of Cigarettes by Price Band: % Volume 2013-2018

Table 19 NBO Company Shares of Cigarettes: % Volume 2014-2018

Table 20 LBN Brand Shares of Cigarettes: % Volume 2015-2018

Table 21 Sales of Cigarettes by Distribution Format: % Volume 2013-2018

Table 22 Illicit Trade Estimate of Cigarettes: Volume 2013-2018

Table 23 Forecast Sales of Cigarettes: Volume 2018-2023

Table 24 Forecast Sales of Cigarettes by Category: Value 2018-2023

Table 25 Forecast Sales of Cigarettes: % Volume Growth 2018-2023

Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2018-2023

Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2018-2023

Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023

Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023

Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2018-2023

Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2018-2023

Headlines

Prospects

Cigars Remains A Small Niche But Benefit From Growth in Mid-income Group and Opening of Cigar Lounges

Cigars Seeing New Development Through Internet Retailing

Tobacco Specialists Dominate But Kiosks Offer Alternative Option

Competitive Landscape

Imperial Tobacco Retains Dominance But Faces Growing Challenges

Cohiba and Montecristo Retain Popularity With Regular New Launches

Legal Brands Continue To Face Stiff Competition From Smuggled Products

Category Data

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2013-2018

Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2013-2018

Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2013-2018

Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2013-2018

Table 36 Sales of Cigars by Size: % Volume 2013-2018

Table 37 NBO Company Shares of Cigars and Cigarillos: % Volume 2014-2018

Table 38 LBN Brand Shares of Cigars and Cigarillos: % Volume 2015-2018

Table 39 NBO Company Shares of Cigars: % Volume 2014-2018

Table 40 LBN Brand Shares of Cigars: % Volume 2015-2018

Table 41 Distribution of Cigars and Cigarillos by Format: % Volume 2013-2018

Table 42 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023

Table 43 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023

Table 44 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023

Table 45 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023

Headlines

Prospects

E-vapour Products on the Rise As Distribution Improves and Awareness Increases

Ban on Chewing Tobacco Continues To Have Negative Impact

Internet Helps Build Awareness About E-vapour Products

Competitive Landscape

New Product Development Improves Experience of E-vapour Products

E-vapour Products Highly Fragmented As Emerging Players Find Their Way

Competitive Landscape Continues To Be Affected by Ban on Chewing Tobacco

Category Indicators

Table 46 Number of Adult Vapers 2013-2018

Category Data

Table 47 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Volume 2013-2018

Table 48 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2013-2018

Table 49 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Volume Growth 2013-2018

Table 50 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2013-2018

Table 51 Sales of E-Liquids by Nicotene Strength: % Value 2018

Table 52 NBO Company Shares of Smokeless Tobacco: % Volume 2014-2018

Table 53 LBN Brand Shares of Smokeless Tobacco: % Volume 2015-2018

Table 54 NBO Company Shares of E-Vapour Products: % Value 2014-2018

Table 55 LBN Brand Shares of E-Vapour Products: % Value 2015-2018

Table 56 Distribution of Smokeless Tobacco by Format: % Volume 2013-2018

Table 57 Distribution of E-Vapour Products by Format: % Value 2013-2018

Table 58 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023

Table 59 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Volume Growth 2018-2023

Table 60 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2018-2023