Netscribes' latest market research report titled Online Marketing in India 2014 describes the dynamics of online marketing in this country. There are various channels of online marketing. Social media has grown as a platform; with currently over 100 mn users across different media such as Facebook, LinkedIn and Twitter. Marketers find it much more cost-effective to invest in search engine optimization and targeted email marketing campaigns, and also being able to track the return on investment (ROI). Mobile Internet now provides access to an abundance of circumstantially appropriate advertisements available on the World Wide Web. So, mobile marketing is on the rise as well.
Online marketing activities have been boosted by the significant Internet user base in India that continues to expand into Tier-II and Tier-III cities. As of 2013, there are 165 million Internet users in India, which is approximately one-fifth of the country's population. And if online advertisers can pay heed to the demand for more usage of different vernacular languages in websites, the market will be set to grow further. Although it is a market where the buyer exerts significant bargaining power, as there are multiple players offering solutions at competitive prices, yet it has low entry barriers for new players due to very limited government control and less initial sunk costs to operate. Thus, online marketing in India is poised for dynamic growth in the years to come.

Slide 1: Executive Summary

Macroeconomic Indicators
Slide 2: GDP at Factor Cost: Quarterly (2010-11 - 2013-14), Inflation Rate: Monthly (Jul-Aug 2013 - Nov-Dec 2013)
Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 - Jul 2013), Exchange Rate: Half Yearly (Aug 2013 - Jan 2014)
Slide 4: Lending Rate: Annual (2008-09 - 2011-12), Trade Balance: Annual (2009-10 - 2012-13), FDI: Annual (2009-10 - 2012-13)

Introduction
Slide 5-12: Online Marketing - Introduction, Online Marketing Mix, Online Marketing - Where It Pitches, Online Marketing - Reasons to Pitch It

Market Overview
Slide 13-17: Online Marketing - Global Overview, Online Marketing - India Overview

Online Marketing Types
Slide 18-20: Social Media Marketing
Slide 21-22: Search Engine Marketing
Slide 23-25: Online Public Relations
Slide 26-27: Directories and Listings
Slide 28: Email Marketing
Slide 29-30: Online Advertising

Online Marketing Tools
Slide 31-33: Social Media Marketing Tools
Slide 34-35: Search Engine Marketing Tools
Slide 36-37: Online Public Relations Tools
Slide 38-39: Directories & Listings Marketing Tools
Slide 40-41: Email Marketing Tools
Slide 42-43: Online Advertising Tools

Drivers & Challenges
Slide 44: Drivers & Challenges - Summary
Slide 45-50: Drivers
Slide 51-53: Challenges

Trends
Slide 54: Trends - Summary
Slide 55-61: Major Trends in the Market

Competitive Landscape
Slide 62: Porter's Five Forces Analysis
Slide 63-66: Competitive Benchmarking
Slide 67-111: Major Private Players

Strategic Insights
Slide 112-115: Recommendations

Appendix
Slide 116: Key Ratios Description
Slide 117: Sources of Information

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