The decline in retail volume sales was strong in womenswear, as in many categories, due to stubbornly high inflation which has eroded purchasing power. More flexible lifestyles and dress codes are leading to more casual styles and outfits among Turkish women. Meanwhile, interest in health and wellne...
Hosiery volume sales have weakened in Norway following the relatively strong growth post-pandemic, especially in sheer hosiery. Inflation and rising unit prices have resulted in a tougher environment for apparel and footwear overall, which has naturally impacted hosiery as well, since it is primaril...
Over 2024, footwear witnessed a better sales performance in Norway, with stagnant volume sales after the decline in the previous year. Consumers invested heavily in footwear during 2021-22 as life returned to normal post-pandemic, notably sports footwear. Following this surge in demand, volume sales...
Jeans continue to record weak sales in 2024 following a post-pandemic surge as Norwegian consumers returned to normal lifestyles. The category is increasingly struggling with a very high degree of maturity, with jeans being a staple in most Norwegian's wardrobes. The informal nature of the country's...
Childrenswear in Norway is expected to display a modest volume decline in 2024, although this reflects a slight improvement on the previous year. Parents, in particular mothers, often shop for their children at the same time as buying for themselves. The category received an upswing in performance i...
Even though sportswear is very mature in Norway, it was the best performing segment during the pandemic in 2020 and 2021. Health and exercise became even more important during the pandemic with many stating that it was key for mental health. Norwegians, who are already very outdoorsy increased the f...
Menswear in Norway faced declining volume sales in 2024 although current value sales rose modestly. Consumption is showing signs of improvement with demand stabilising after the impact of the pandemic and the high inflationary period. Indeed, in 2023 and 2024, shopping habits have moved back to pre-...
Apparel and footwear in Norway witnessed a second year of volume decline in 2024, although the trend was less pronounced than in 2023. Despite the strong premiumisation trend, lower inflation and frequent discounting led to lower current value growth in 2024. Prices still increased to a certain degr...
Apparel accessories in Norway faced further decline in volume sales over 2024, although there was a mild improvement in consumption year on year. Apparel accessories are purchased with less frequency compared to most apparel categories. With inflation rising in recent years, there has been a lower p...
Womenswear in Norway faced decline in volume terms over 2024, although there are signs of improvement compared to 2023. Overall, the category is stabilising following a decline during the pandemic in 2020 and two years of strong growth thereafter. Current value sales have slowed somewhat in 2024, du...