Sportswear in Norway

  • Report Code : 1026243
  • Pages : 20
  • Published On : Dec 2024
  • Industry : Consumer Goods and Retail
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Even though sportswear is very mature in Norway, it was the best performing segment during the pandemic in 2020 and 2021. Health and exercise became even more important during the pandemic with many stating that it was key for mental health. Norwegians, who are already very outdoorsy increased the frequency in which they partook in outdoor activities such as hiking, running, and skiing. As a result, the sports goods segment, including sportswear, reached record breaking levels post-pandemic. Wit...

Euromonitor International's Sportswear in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sportswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Sportswear in Norway
Euromonitor International
December 2024

List Of Contents And Tables

SPORTSWEAR IN NORWAY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Mature sportswear category sees demand patterns normalise
Norwegians are heavy users of sportswear
Omnichannel strategies gain importance
PROSPECTS AND OPPORTUNITIES
Solid performance in sportswear
Large consumer base is key advantage to sportswear
Sustainability as core part of brand messaging
CATEGORY DATA
Table 1 Sales of Sportswear by Category: Value 2019-2024
Table 2 Sales of Sportswear by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Sportswear: % Value 2020-2024
Table 4 LBN Brand Shares of Sportswear: % Value 2021-2024
Table 5 Distribution of Sportswear by Format: % Value 2019-2024
Table 6 Forecast Sales of Sportswear by Category: Value 2024-2029
Table 7 Forecast Sales of Sportswear by Category: % Value Growth 2024-2029
APPAREL AND FOOTWEAR IN NORWAY
EXECUTIVE SUMMARY
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 8 Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 9 Sales of Apparel and Footwear by Category: Value 2019-2024
Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
Table 12 NBO Company Shares of Apparel and Footwear: % Value 2020-2024
Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2021-2024
Table 14 Distribution of Apparel and Footwear by Format: % Value 2019-2024
Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2024
Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2024-2029
Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2024-2029
Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2024-2029
Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

Sportswear in Turkey...

Sports footwear is in high demand for its performance and comfort and is experiencing a notable surge as more individuals opt for comfort-driven choices over formal products in their everyday use. Turkish consumers increasingly demand technology that adds value, and manufacturers will increasingly b...

Sportswear in Chile...

Sportswear in Chile continues to gain momentum among local consumers, registering sustained growth since the reopening of retail post-pandemic. Sportswear has become the flagship category of apparel and footwear, not only due to its direct relationship with sports but also because of other drivers s...

Hosiery in Norway...

Hosiery volume sales have weakened in Norway following the relatively strong growth post-pandemic, especially in sheer hosiery. Inflation and rising unit prices have resulted in a tougher environment for apparel and footwear overall, which has naturally impacted hosiery as well, since it is primaril...

Footwear in Norway...

Over 2024, footwear witnessed a better sales performance in Norway, with stagnant volume sales after the decline in the previous year. Consumers invested heavily in footwear during 2021-22 as life returned to normal post-pandemic, notably sports footwear. Following this surge in demand, volume sales...

Jeans in Norway...

Jeans continue to record weak sales in 2024 following a post-pandemic surge as Norwegian consumers returned to normal lifestyles. The category is increasingly struggling with a very high degree of maturity, with jeans being a staple in most Norwegian's wardrobes. The informal nature of the country's...

Childrenswear in Norway...

Childrenswear in Norway is expected to display a modest volume decline in 2024, although this reflects a slight improvement on the previous year. Parents, in particular mothers, often shop for their children at the same time as buying for themselves. The category received an upswing in performance i...

Sportswear in Norway...

Even though sportswear is very mature in Norway, it was the best performing segment during the pandemic in 2020 and 2021. Health and exercise became even more important during the pandemic with many stating that it was key for mental health. Norwegians, who are already very outdoorsy increased the f...

Menswear in Norway...

Menswear in Norway faced declining volume sales in 2024 although current value sales rose modestly. Consumption is showing signs of improvement with demand stabilising after the impact of the pandemic and the high inflationary period. Indeed, in 2023 and 2024, shopping habits have moved back to pre-...

Apparel and Footwear in Norway...

Apparel and footwear in Norway witnessed a second year of volume decline in 2024, although the trend was less pronounced than in 2023. Despite the strong premiumisation trend, lower inflation and frequent discounting led to lower current value growth in 2024. Prices still increased to a certain degr...

Apparel Accessories in Norway...

Apparel accessories in Norway faced further decline in volume sales over 2024, although there was a mild improvement in consumption year on year. Apparel accessories are purchased with less frequency compared to most apparel categories. With inflation rising in recent years, there has been a lower p...