Hard seltzer remained the key driver of growth in off-trade volume sales spirit-based RTDs in 2021. The latter part of the review period saw numerous product launches, such as Halmstad Storm Hard Seltzer from Multibev, Hansa Hard Seltzer from Hansa Borg Bryggerier and Bekk Hard Seltzer from Cask. Other notable new product launches include Bacardi Hard Seltzer (distributed by Hansa) and Tuborg Hard Seltzer, while local craft brewer Lervig has launched Fjordly, a premium hard seltzer in a variety...
Euromonitor International's RTDs in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Malt-based RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the RTDs market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Rtds in Norway
Euromonitor International
September 2022
List Of Contents And Tables
RTDS IN NORWAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Hard seltzer continues to drive RTD growth
Pre-made cocktails growing in popularity in the on-trade
Bacardi Breezer and Smirnoff Ice remain dominant
PROSPECTS AND OPPORTUNITIES
Easing of pandemic restrictions will drive short-term dip in off-trade demand
Hard seltzer will remain a top performer
Social media influence will grow
CATEGORY DATA
Table 1 Sales of RTDs by Category: Total Volume 2016-2021
Table 2 Sales of RTDs by Category: Total Value 2016-2021
Table 3 Sales of RTDs by Category: % Total Volume Growth 2016-2021
Table 4 Sales of RTDs by Category: % Total Value Growth 2016-2021
Table 5 Sales of RTDs by Off-trade vs On-trade: Volume 2016-2021
Table 6 Sales of RTDs by Off-trade vs On-trade: Value 2016-2021
Table 7 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 8 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2016-2021
Table 9 GBO Company Shares of RTDs: % Total Volume 2017-2021
Table 10 NBO Company Shares of RTDs: % Total Volume 2017-2021
Table 11 LBN Brand Shares of RTDs: % Total Volume 2018-2021
Table 12 Forecast Sales of RTDs by Category: Total Volume 2021-2026
Table 13 Forecast Sales of RTDs by Category: Total Value 2021-2026
Table 14 Forecast Sales of RTDs by Category: % Total Volume Growth 2021-2026
Table 15 Forecast Sales of RTDs by Category: % Total Value Growth 2021-2026
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2019-2026
CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2019-2026
ALCOHOLIC DRINKS IN NORWAY
EXECUTIVE SUMMARY
Alcoholic drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 16 Number of On-trade Establishments by Type 2015-2021
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
MARKET DATA
Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021
Table 28 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2021
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
| Price : US$ 3500 | Date : Mar 2023 |
| Category : Agriculture, Food and Beverages | Pages : 166 |
| Price : US$ 2100 | Date : Sep 2022 |
| Category : Agriculture, Food and Beverages | Pages : 71 |
| Price : US$ 75 | Date : Aug 2022 |
| Category : Consumer Goods and Retail | Pages : 39 |
| Price : US$ 1800 | Date : Apr 2022 |
| Category : Medical Devices | Pages : 100 |
| Price : US$ 2650 | Date : Feb 2021 |
| Category : Manufacturing and Construction | Pages : 63 |
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