The resumption of cross-border trade is placing downwards pressure on dairy products and alternatives in Norway. The open borders and higher levels of travel mean Norwegian consumers are able to purchase products more cheaply than in-country, with Sweden noted as a main country for this as many Norwegian consumers enjoy day trips to Sweden. It is also noted that more holidays are being taken abroad again, which means fewer product purchases overall in-country during the summer months of June-to-...
Euromonitor International's Dairy Products and Alternatives in Norway report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2026, clearly indicating how the market is expected to change.
Product coverage: Baby Food, Dairy, Plant-based Dairy.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Dairy Products and Alternatives market;
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* Use five-year forecasts to assess how the market is predicted to develop.
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Dairy Products and Alternatives in Norway
Euromonitor International
September 2022
List Of Contents And Tables
DAIRY PRODUCTS AND ALTERNATIVES IN NORWAY
EXECUTIVE SUMMARY
Dairy products and alternatives in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for dairy products and alternatives?
CHART 1 Dairy Products and Alternatives Value Sales Growth Scenarios: 2020-2027
CHART 2 Dairy Products and Alternatives Impact of Drivers on Value Sales: 2020-2027
MARKET DATA
Table 1 Sales of Dairy Products and Alternatives by Category: Value 2017-2022
Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2018-2022
Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2019-2022
Table 5 Penetration of Private Label by Category: % Value 2017-2022
Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2017-2022
Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2022-2027
Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
BABY FOOD IN NORWAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Baby food declines in 2022, as cross-border trade resumes
Natural ingredients, healthy positioning and product transparency remain key trends
Nestlé Norge AS continues to dominate baby food in 2022
PROSPECTS AND OPPORTUNITIES
Cross-border trade will continue to slow growth, but baby food set to recover by end of forecast period
Price development set to be stable, helped by price competition among retailers
E-commerce set to be a fast-growing channel over forecast period
CATEGORY DATA
Table 9 Sales of Baby Food by Category: Volume 2017-2022
Table 10 Sales of Baby Food by Category: Value 2017-2022
Table 11 Sales of Baby Food by Category: % Volume Growth 2017-2022
Table 12 Sales of Baby Food by Category: % Value Growth 2017-2022
Table 13 Sales of Growing-Up Milk Formula by Age: % Value 2017-2022
Table 14 NBO Company Shares of Baby Food: % Value 2018-2022
Table 15 LBN Brand Shares of Baby Food: % Value 2019-2022
Table 16 Distribution of Baby Food by Format: % Value 2017-2022
Table 17 Forecast Sales of Baby Food by Category: Volume 2022-2027
Table 18 Forecast Sales of Baby Food by Category: Value 2022-2027
Table 19 Forecast Sales of Baby Food by Category: % Volume Growth 2022-2027
Table 20 Forecast Sales of Baby Food by Category: % Value Growth 2022-2027
BUTTER AND SPREADS IN NORWAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Resumption of cross-border trade and holidays abroad place downwards pressure on butter and spreads
Butter suffers as home-cooking and baking trends diminish in 2022
Increase for private label and dairy-free alternatives in margarines and spreads
PROSPECTS AND OPPORTUNITIES
Lingering effects from the pandemic and resumption of cross-border trade will continue to have impacts
Organic, non-dairy and vegan positioning set to characterise product development
E-commerce set to be a fast-growing channel over forecast period
CATEGORY DATA
Table 21 Sales of Butter and Spreads by Category: Volume 2017-2022
Table 22 Sales of Butter and Spreads by Category: Value 2017-2022
Table 23 Sales of Butter and Spreads by Category: % Volume Growth 2017-2022
Table 24 Sales of Butter and Spreads by Category: % Value Growth 2017-2022
Table 25 NBO Company Shares of Butter and Spreads: % Value 2018-2022
Table 26 LBN Brand Shares of Butter and Spreads: % Value 2019-2022
Table 27 Distribution of Butter and Spreads by Format: % Value 2017-2022
Table 28 Forecast Sales of Butter and Spreads by Category: Volume 2022-2027
Table 29 Forecast Sales of Butter and Spreads by Category: Value 2022-2027
Table 30 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2022-2027
Table 31 Forecast Sales of Butter and Spreads by Category: % Value Growth 2022-2027
CHEESE IN NORWAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Resumption of cross-border trade and busier lifestyles place downwards pressure on cheese
Spreadable cheese and soft cheese fare relatively well, despite the category's challenges
Tine continues to control cheese, but imported brands and private labels are stealing shares
PROSPECTS AND OPPORTUNITIES
Cheese set to face ongoing challenges over the forecast period
Spreadable and soft cheese set to remain popular, with plant-based options to gain more traction
E-commerce set to be a fast-growing channel over the forecast period
CATEGORY DATA
Table 32 Sales of Cheese by Category: Volume 2017-2022
Table 33 Sales of Cheese by Category: Value 2017-2022
Table 34 Sales of Cheese by Category: % Volume Growth 2017-2022
Table 35 Sales of Cheese by Category: % Value Growth 2017-2022
Table 36 Sales of Spreadable Processed Cheese by Type: % Value 2017-2022
Table 37 Sales of Soft Cheese by Type: % Value 2017-2022
Table 38 Sales of Hard Cheese by Type: % Value 2017-2022
Table 39 NBO Company Shares of Cheese: % Value 2018-2022
Table 40 LBN Brand Shares of Cheese: % Value 2019-2022
Table 41 Distribution of Cheese by Format: % Value 2017-2022
Table 42 Forecast Sales of Cheese by Category: Volume 2022-2027
Table 43 Forecast Sales of Cheese by Category: Value 2022-2027
Table 44 Forecast Sales of Cheese by Category: % Volume Growth 2022-2027
Table 45 Forecast Sales of Cheese by Category: % Value Growth 2022-2027
DRINKING MILK PRODUCTS IN NORWAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Decline for fresh milk as at-home consumption occasions decrease in 2022
Stronger competition rising from plant-based on both fresh and flavoured milk drinks
Dairy giant Tine maintains its lead in drinking milk products, thanks to ongoing innovations to meet consumer trends
PROSPECTS AND OPPORTUNITIES
Decline expected for drinking milk products, although full fat milk could make a comeback
Foodservice set to remain below pre-pandemic levels, but ongoing recovery is expected
E-commerce set to maintain ongoing growth over the forecast period
CATEGORY DATA
Table 46 Sales of Drinking Milk Products by Category: Volume 2017-2022
Table 47 Sales of Drinking Milk Products by Category: Value 2017-2022
Table 48 Sales of Drinking Milk Products by Category: % Volume Growth 2017-2022
Table 49 Sales of Drinking Milk Products by Category: % Value Growth 2017-2022
Table 50 NBO Company Shares of Drinking Milk Products: % Value 2018-2022
Table 51 LBN Brand Shares of Drinking Milk Products: % Value 2019-2022
Table 52 Distribution of Drinking Milk Products by Format: % Value 2017-2022
Table 53 Forecast Sales of Drinking Milk Products Products by Category: Volume 2022-2027
Table 54 Forecast Sales of Drinking Milk Products Products by Category: Value 2022-2027
Table 55 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2022-2027
Table 56 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2022-2027
YOGHURT AND SOUR MILK PRODUCTS IN NORWAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Resumption of cross-border trade affects sales, as consumers switch to smaller on-the-go formats to fit their busier lifestyles
Sour milk remains a small category in Norway, dominated by dairy giant Tine
Tine maintains its lead in yoghurt, but competition is slowly growing
PROSPECTS AND OPPORTUNITIES
Yoghurt and sour milk set to face ongoing challenges, with plain yoghurt set to fare the best
Growing interest in Greek yoghurt and increasing competition from plant-based variants
E-commerce set to continue its growth over the forecast period
CATEGORY DATA
Table 57 Sales of Yoghurt and Sour Milk Products by Category: Volume 2017-2022
Table 58 Sales of Yoghurt and Sour Milk Products by Category: Value 2017-2022
Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2017-2022
Table 60 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2017-2022
Table 61 Sales of Flavoured Yoghurt by Flavour: Rankings 2017-2022
Table 62 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2018-2022
Table 63 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2019-2022
Table 64 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2017-2022
Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2022-2027
Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2022-2027
Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2022-2027
Table 68 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2022-2027
OTHER DAIRY IN NORWAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Other dairy faces various challenges, from the resumption of cross-border trade to rising competition from plant-based options
Cream and fromage frais and quark decline in line with the decrease in home-cooking and baking
Health and convenience remain driving forces in other dairy
PROSPECTS AND OPPORTUNITIES
Continued decline for other dairy, driven by consumers resuming busy lifestyles
Health and wellness trends will continue to drive innovation and sales
Tine set to be increasingly challenged by Rørosmeieriet
CATEGORY DATA
Table 69 Sales of Other Dairy by Category: Volume 2017-2022
Table 70 Sales of Other Dairy by Category: Value 2017-2022
Table 71 Sales of Other Dairy by Category: % Volume Growth 2017-2022
Table 72 Sales of Other Dairy by Category: % Value Growth 2017-2022
Table 73 Sales of Cream by Type: % Value 2017-2022
Table 74 NBO Company Shares of Other Dairy: % Value 2018-2022
Table 75 LBN Brand Shares of Other Dairy: % Value 2019-2022
Table 76 Distribution of Other Dairy by Format: % Value 2017-2022
Table 77 Forecast Sales of Other Dairy by Category: Volume 2022-2027
Table 78 Forecast Sales of Other Dairy by Category: Value 2022-2027
Table 79 Forecast Sales of Other Dairy by Category: % Volume Growth 2022-2027
Table 80 Forecast Sales of Other Dairy by Category: % Value Growth 2022-2027
PLANT-BASED DAIRY IN NORWAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Plant-based dairy continues to grow and challenge traditional categories
Plant-based yoghurt continues to grow, albeit remains a small category
Synnøve Finden dominates plant-based cheese, with an unchallenged Go Vegan product portfolio
PROSPECTS AND OPPORTUNITIES
Plant-based milk sees lacklustre development compared to other subcategories
Dynamic potential in plant-based yoghurt and plant-based cheese
E-commerce set to become more relevant in plant-based dairy over the forecast period
CATEGORY DATA
Table 81 Sales of Plant-Based Dairy by Category: Volume 2017-2022
Table 82 Sales of Plant-Based Dairy by Category: Value 2017-2022
Table 83 Sales of Plant-Based Dairy by Category: % Volume Growth 2017-2022
Table 84 Sales of Plant-Based Dairy by Category: % Value Growth 2017-2022
Table 85 Sales of Other Plant-Based Milk by Type: % Value 2019-2022
Table 86 NBO Company Shares of Plant-Based Dairy: % Value 2018-2022
Table 87 LBN Brand Shares of Plant-Based Dairy: % Value 2019-2022
Table 88 Distribution of Plant-Based Dairy by Format: % Value 2017-2022
Table 89 Forecast Sales of Plant-Based Dairy by Category: Volume 2022-2027
Table 90 Forecast Sales of Plant-Based Dairy by Category: Value 2022-2027
Table 91 Forecast Sales of Plant-Based Dairy by Category: % Volume Growth 2022-2027
Table 92 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2022-2027
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