The impact of the pandemic on retail volume sales of consumer appliances was mixed. It drove a sharp acceleration in the rate of growth in retail volume sales of refrigeration appliances, as many consumers sought to stockpile food during the early stages of the pandemic, due to fears that supply-chain disruption would lead to shortages, particularly of fresh food. It also boosted demand for food preparation appliances, as consumers prepared more meals at home; coffee machines, as more people wor...
Euromonitor International's Consumer Appliances in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Consumer Appliances in Norway
Euromonitor International
January 2021
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on consumer appliances
COVID-19 country impact
Company response
Retailing shift
What next for consumer appliances?
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2015-2020
Table 2 Replacement Cycles of Consumer Appliances by Category 2015-2020
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2020-2025
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2020-2025
MARKET DATA
Table 5 Sales of Consumer Appliances by Category: Volume 2015-2020
Table 6 Sales of Consumer Appliances by Category: Value 2015-2020
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2015-2020
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
Table 13 Sales of Small Appliances by Category: Volume 2015-2020
Table 14 Sales of Small Appliances by Category: Value 2015-2020
Table 15 Sales of Small Appliances by Category: % Volume Growth 2015-2020
Table 16 Sales of Small Appliances by Category: % Value Growth 2015-2020
Table 17 NBO Company Shares of Major Appliances: % Volume 2016-2020
Table 18 LBN Brand Shares of Major Appliances: % Volume 2017-2020
Table 19 NBO Company Shares of Small Appliances: % Volume 2016-2020
Table 20 LBN Brand Shares of Small Appliances: % Volume 2017-2020
Table 21 Distribution of Major Appliances by Format: % Volume 2015-2020
Table 22 Distribution of Small Appliances by Format: % Volume 2015-2020
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2020-2025
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2020-2025
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2020-2025
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2020-2025
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2020-2025
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2020-2025
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2020-2025
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2020-2025
Table 31 Forecast Sales of Small Appliances by Category: Volume 2020-2025
Table 32 Forecast Sales of Small Appliances by Category: Value 2020-2025
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2020-2025
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Pandemic-inspired fears of food shortages drove increased demand for refrigeration appliances, particularly fridge freezers
Smart technology, energy efficiency and sustainability drive innovation and buoy unit price growth
Leader BSH Husholdningsapparater AS's Bosch brand focuses on connectivity and aesthetics
RECOVERY AND OPPORTUNITIES
Retail volume sales refrigeration appliances, particularly freezers, will suffer a post-pandemic hangover
Premiumisation will continue to support robust unit price growth
E-commerce will build on its COVID-19 surge
CATEGORY DATA
Table 35 Sales of Refrigeration Appliances by Category: Volume 2015-2020
Table 36 Sales of Refrigeration Appliances by Category: Value 2015-2020
Table 37 Sales of Refrigeration Appliances by Category: % Volume Growth 2015-2020
Table 38 Sales of Refrigeration Appliances by Category: % Value Growth 2015-2020
Table 39 Sales of Freezers by Format: % Volume 2015-2020
Table 40 Sales of Freezers by Volume Capacity: % Volume 2015-2020
Table 41 Sales of Fridge Freezers by Format: % Volume 2015-2020
Table 42 Sales of Fridge Freezers by Volume Capacity: % Volume 2015-2020
Table 43 Sales of Fridge Freezers by Connected Appliances: % Volume 2016-2020
Table 44 Sales of Fridges by Volume Capacity: % Volume 2015-2020
Table 45 NBO Company Shares of Refrigeration Appliances: % Volume 2016-2020
Table 46 LBN Brand Shares of Refrigeration Appliances: % Volume 2017-2020
Table 47 NBO Company Shares of Built-in Fridge Freezers: % Volume 2016-2020
Table 48 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2016-2020
Table 49 NBO Company Shares of Built-in Fridges: % Volume 2016-2020
Table 50 NBO Company Shares of Freestanding Fridges: % Volume 2016-2020
Table 51 Distribution of Refrigeration Appliances by Format: % Volume 2015-2020
Table 52 Production of Refrigeration Appliances: Total Volume 2015-2020
Table 53 Forecast Sales of Refrigeration Appliances by Category: Volume 2020-2025
Table 54 Forecast Sales of Refrigeration Appliances by Category: Value 2020-2025
Table 55 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2020-2025
Table 56 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 undermines consumer confidence, leading some to delay purchases
Sustainability and convenience remain key trends in new product development
Competitive pricing makes Candy particularly appealing to those on lower incomes
RECOVERY AND OPPORTUNITIES
Lingering economic impact of pandemic may lead to longer replacement cycles
Demand for built-in home laundry appliances will grow, as consumers seek to use space more efficiently
Demand will continue to shift from specialist electronics and appliance retailers to e-commerce
CATEGORY DATA
Table 57 Sales of Home Laundry Appliances by Category: Volume 2015-2020
Table 58 Sales of Home Laundry Appliances by Category: Value 2015-2020
Table 59 Sales of Home Laundry Appliances by Category: % Volume Growth 2015-2020
Table 60 Sales of Home Laundry Appliances by Category: % Value Growth 2015-2020
Table 61 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2020
Table 62 Sales of Automatic Washing Machines by Format: % Volume 2015-2020
Table 63 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2015-2020
Table 64 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2016-2020
Table 65 NBO Company Shares of Home Laundry Appliances: % Volume 2016-2020
Table 66 LBN Brand Shares of Home Laundry Appliances: % Volume 2017-2020
Table 67 Distribution of Home Laundry Appliances by Format: % Volume 2015-2020
Table 68 Forecast Sales of Home Laundry Appliances by Category: Volume 2020-2025
Table 69 Forecast Sales of Home Laundry Appliances by Category: Value 2020-2025
Table 70 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2020-2025
Table 71 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Diminished consumer confidence and slowdown in construction due to COVID-19 weigh on demand for dishwashers
Built-in dishwashers appeal to those with limited space or an interest in design
IKEA closes the gap to leader Siemens by offering affordable, built-in solutions
RECOVERY AND OPPORTUNITIES
Lingering economic uncertainty will keep demand flat
Built-in dishwashers will continue to gain volume share due to shrinking home size and increased interest in design
Some premium models will be customisable
CATEGORY DATA
Table 72 Sales of Dishwashers by Category: Volume 2015-2020
Table 73 Sales of Dishwashers by Category: Value 2015-2020
Table 74 Sales of Dishwashers by Category: % Volume Growth 2015-2020
Table 75 Sales of Dishwashers by Category: % Value Growth 2015-2020
Table 76 Sales of Dishwashers by Format: % Volume 2015-2020
Table 77 Sales of Dishwashers by Connected Appliances: % Volume 2016-2020
Table 78 NBO Company Shares of Dishwashers: % Volume 2016-2020
Table 79 LBN Brand Shares of Dishwashers: % Volume 2017-2020
Table 80 Distribution of Dishwashers by Format: % Volume 2015-2020
Table 81 Forecast Sales of Dishwashers by Category: Volume 2020-2025
Table 82 Forecast Sales of Dishwashers by Category: Value 2020-2025
Table 83 Forecast Sales of Dishwashers by Category: % Volume Growth 2020-2025
Table 84 Forecast Sales of Dishwashers by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 leads some consumers to postpone purchases of big-ticket items like large cooking appliances
Multifunctionality and connectivity drive innovation
Offering competitively priced built-in products with a strong aesthetic appeal, IKEA remains the leading brand in large kitchen appliances
RECOVERY AND OPPORTUNITIES
Shrinking household size will drive moderate growth in retail volume sales of large cooking appliances
As home sizes continue to shrink, built-in appliances will increasingly become the norm
Increased interest in sustainability will lead more consumers to mend and make do
CATEGORY DATA
Table 85 Sales of Large Cooking Appliances by Category: Volume 2015-2020
Table 86 Sales of Large Cooking Appliances by Category: Value 2015-2020
Table 87 Sales of Large Cooking Appliances by Category: % Volume Growth 2015-2020
Table 88 Sales of Large Cooking Appliances by Category: % Value Growth 2015-2020
Table 89 Sales of Built-in Hobs by Format: % Volume 2015-2020
Table 90 Sales of Ovens by Connected Appliances: % Volume 2016-2020
Table 91 NBO Company Shares of Large Cooking Appliances: % Volume 2016-2020
Table 92 LBN Brand Shares of Large Cooking Appliances: % Volume 2017-2020
Table 93 NBO Company Shares of Built-in Hobs: % Volume 2016-2020
Table 94 NBO Company Shares of Ovens: % Volume 2016-2020
Table 95 NBO Company Shares of Cooker Hoods: % Volume 2016-2020
Table 96 NBO Company Shares of Built-in Cooker Hoods: % Volume 2016-2020
Table 97 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2016-2020
Table 98 NBO Company Shares of Cookers: % Volume 2016-2020
Table 99 NBO Company Shares of Range Cookers: % Volume 2016-2020
Table 100 Distribution of Large Cooking Appliances by Format: % Volume 2015-2020
Table 101 Forecast Sales of Large Cooking Appliances by Category: Volume 2020-2025
Table 102 Forecast Sales of Large Cooking Appliances by Category: Value 2020-2025
Table 103 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2020-2025
Table 104 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 will weigh on demand for microwaves by curbing discretionary spending
Increased functionality helps to buoy unit price
Targeting hobby chefs with multifunctionality helps Whirlpool Nordic AS maintain its leadership
RECOVERY AND OPPORTUNITIES
Increased competition from other types of cooking appliances will limit retail volume sales growth of microwaves
Increased functionality will support increased unit prices
Private label will grow in popularity with consumers seeking limited functionality
CATEGORY DATA
Table 105 Sales of Microwaves by Category: Volume 2015-2020
Table 106 Sales of Microwaves by Category: Value 2015-2020
Table 107 Sales of Microwaves by Category: % Volume Growth 2015-2020
Table 108 Sales of Microwaves by Category: % Value Growth 2015-2020
Table 109 Sales of Microwaves by Connected Appliances: % Volume 2016-2020
Table 110 NBO Company Shares of Microwaves: % Volume 2016-2020
Table 111 LBN Brand Shares of Microwaves: % Volume 2017-2020
Table 112 Distribution of Microwaves by Format: % Volume 2015-2020
Table 113 Forecast Sales of Microwaves by Category: Volume 2020-2025
Table 114 Forecast Sales of Microwaves by Category: Value 2020-2025
Table 115 Forecast Sales of Microwaves by Category: % Volume Growth 2020-2025
Table 116 Forecast Sales of Microwaves by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Volume sales of food preparation appliances continued to fall, as consumers bought fewer, but more functional, products
With consumers spending more time at home and more reluctant to visit bricks-and-mortar stores, the pandemic accelerated the shift to e-commerce
Steady stream of innovations helps Philips Norge AS remain on top
RECOVERY AND OPPORTUNITIES
Increased popularity of multifunctional products will continue to weigh on retail volume sales
Blenders will continue to put the squeeze on juicers
Difficult economic conditions provide a growth opportunity for private label
CATEGORY DATA
Table 117 Sales of Food Preparation Appliances by Category: Volume 2015-2020
Table 118 Sales of Food Preparation Appliances by Category: Value 2015-2020
Table 119 Sales of Food Preparation Appliances by Category: % Volume Growth 2015-2020
Table 120 Sales of Food Preparation Appliances by Category: % Value Growth 2015-2020
Table 121 NBO Company Shares of Food Preparation Appliances: % Volume 2016-2020
Table 122 LBN Brand Shares of Food Preparation Appliances: % Volume 2017-2020
Table 123 Distribution of Food Preparation Appliances by Format: % Volume 2015-2020
Table 124 Forecast Sales of Food Preparation Appliances by Category: Volume 2020-2025
Table 125 Forecast Sales of Food Preparation Appliances by Category: Value 2020-2025
Table 126 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2020-2025
Table 127 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 was positive for coffee machines, but its wider impact on demand for small cooking appliances was variable
Increased demand multifunctional products helps to accelerate unit price growth
Health advantages of light fryers ender them to local consumers
RECOVERY AND OPPORTUNITIES
Retail volume sales of consumer appliances will continue to fall, as consumers will remain cautious with regard to discretionary spending
Premiumisation, particularly multifunctionality, will continue to drive unit price growth
Growth opportunity for premium appliances in coffee machines, as consumer interest in coffee culture deepens
CATEGORY DATA
Table 128 Sales of Small Cooking Appliances by Category: Volume 2015-2020
Table 129 Sales of Small Cooking Appliances by Category: Value 2015-2020
Table 130 Sales of Small Cooking Appliances by Category: % Volume Growth 2015-2020
Table 131 Sales of Small Cooking Appliances by Category: % Value Growth 2015-2020
Table 132 Sales of Freestanding Hobs by Format: % Volume 2015-2020
Table 133 NBO Company Shares of Small Cooking Appliances: % Volume 2016-2020
Table 134 LBN Brand Shares of Small Cooking Appliances: % Volume 2017-2020
Table 135 Distribution of Small Cooking Appliances by Format: % Volume 2015-2020
Table 136 Forecast Sales of Small Cooking Appliances by Category: Volume 2020-2025
Table 137 Forecast Sales of Small Cooking Appliances by Category: Value 2020-2025
Table 138 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2020-2025
Table 139 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Impact of COVID-19 on consumer confidence weighs heavily on replacement purchases
Pandemic brings demand growth for stick vacuum cleaners shuddering to a halt
Premium Dyson brand weathers difficult economic environment
RECOVERY AND OPPORTUNITIES
Demand for stick models is maturing, which will weigh on unit price growth for vacuum cleaners
Consumer desire for convenience will drive strong growth in retail volume sales of robotic vacuum cleaners
Increased awareness of indoor air pollution will boost demand for vacuum cleaners with HEPA and ULPA filters
CATEGORY DATA
Table 140 Sales of Vacuum Cleaners by Category: Volume 2015-2020
Table 141 Sales of Vacuum Cleaners by Category: Value 2015-2020
Table 142 Sales of Vacuum Cleaners by Category: % Volume Growth 2015-2020
Table 143 Sales of Vacuum Cleaners by Category: % Value Growth 2015-2020
Table 144 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2016-2020
Table 145 NBO Company Shares of Vacuum Cleaners: % Volume 2016-2020
Table 146 LBN Brand Shares of Vacuum Cleaners: % Volume 2017-2020
Table 147 Distribution of Vacuum Cleaners by Format: % Volume 2015-2020
Table 148 Forecast Sales of Vacuum Cleaners by Category: Volume 2020-2025
Table 149 Forecast Sales of Vacuum Cleaners by Category: Value 2020-2025
Table 150 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2020-2025
Table 151 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 lockdown leads to a surge in demand for hair care appliances
Multifunctionality boosts unit price growth for body shavers and oral care appliances
A broad product portfolio and significant TV advertising help Procter & Gamble Norge AS maintain its leadership
RECOVERY AND OPPORTUNITIES
Post-pandemic economic recovery will drive a strong rebound in demand for oral care appliances
Brand loyalty will remain strong
E-commerce may become the leading distribution channel for personal care appliances
CATEGORY DATA
Table 152 Sales of Personal Care Appliances by Category: Volume 2015-2020
Table 153 Sales of Personal Care Appliances by Category: Value 2015-2020
Table 154 Sales of Personal Care Appliances by Category: % Volume Growth 2015-2020
Table 155 Sales of Personal Care Appliances by Category: % Value Growth 2015-2020
Table 156 Sales of Body Shavers by Format: % Volume 2015-2020
Table 157 Sales of Hair Care Appliances by Format: % Volume 2015-2020
Table 158 NBO Company Shares of Personal Care Appliances 2016-2020
Table 159 LBN Brand Shares of Personal Care Appliances 2017-2020
Table 160 Distribution of Personal Care Appliances by Format: % Volume 2015-2020
Table 161 Forecast Sales of Personal Care Appliances by Category: Volume 2020-2025
Table 162 Forecast Sales of Personal Care Appliances by Category: Value 2020-2025
Table 163 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2020-2025
Table 164 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 weighs on demand, but health concerns continued to drive growth in retail volume sales of air purifiers, dehumidifiers and humidifiers
Slowdown in housebuilding and home renovations weighs on demand for split air conditioners
Sleek design, connectivity and multifunctionality help to drive unit price growth
RECOVERY AND OPPORTUNITIES
Revival in consumer confidence as pandemic threat diminishes will boost demand for air treatment products
Increase in construction activity will drive strong demand growth for split air conditioners
Electronics and appliance specialist retailers will face a growing challenge from e-commerce
CATEGORY DATA
Table 165 Sales of Air Treatment Products by Category: Volume 2015-2020
Table 166 Sales of Air Treatment Products by Category: Value 2015-2020
Table 167 Sales of Air Treatment Products by Category: % Volume Growth 2015-2020
Table 168 Sales of Air Treatment Products by Category: % Value Growth 2015-2020
Table 169 Sales of Air Conditioners by Connected Appliances: % Volume 2016-2020
Table 170 NBO Company Shares of Air Treatment Products: % Volume 2016-2020
Table 171 LBN Brand Shares of Air Treatment Products: % Volume 2017-2020
Table 172 Distribution of Air Treatment Products by Format: % Volume 2015-2020
Table 173 Forecast Sales of Air Treatment Products by Category: Volume 2020-2025
Table 174 Forecast Sales of Air Treatment Products by Category: Value 2020-2025
Table 175 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2020-2025
Table 176 Forecast Sales of Air Treatment Products by Category: % Value Growth 2020-2025
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