In 2018 wine improved its performance and recorded positive growth, although its performance was limited by the continued consumer shift towards beer, which is preventing wine from achieving an even more significant total volume growth rate. Female drinkers in particular continue to shift away from wine towards beer, hurting the growth prospects of wine.
Euromonitor International's Wine in North Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Wine in North Macedonia
Euromonitor International
July 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Wine Growth Improves But Still Compromised As Consumers Shift To Beer
Other Sparkling Wine Continues To Enjoy Success
Premiumisation of Wine Continues, Targeting Wealthier Consumers
Competitive Landscape
Winery Tikves Ad Is the Leading Wine Company in 2018
High Level of Fragmentation in A Category Led by Domestic Players
Modest Presence of International Wine Brands
Category Data
Table 1 Sales of Wine by Category: Total Volume 2013-2018
Table 2 Sales of Wine by Category: Total Value 2013-2018
Table 3 Sales of Wine by Category: % Total Volume Growth 2013-2018
Table 4 Sales of Wine by Category: % Total Value Growth 2013-2018
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2013-2018
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018
Table 9 Forecast Sales of Wine by Category: Total Volume 2018-2023
Table 10 Forecast Sales of Wine by Category: Total Value 2018-2023
Table 11 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 12 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023
Executive Summary
Solid Total Volume Growth of Alcoholic Drinks in 2018
Innovation Results in New Craft Beer, Flavoured Spirits and Premium Wine Brands
Domestic Companies Dominate Sales of Alcoholic Drinks in 2018
Traditional Grocery Retailers Still Responsible for the Largest Distribution Share in 2018
Growth of Alcoholic Drinks To Slow Down
Market Background
Legislation
Taxation and Duty Levies
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2018
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Outlook
Market Indicators
Table 13 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018
Market Data
Table 14 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 15 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 16 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 17 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 18 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 19 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 20 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 22 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 23 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
Table 24 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 25 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 26 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 27 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 28 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Definitions
Sources
Summary 2 Research Sources
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