The trading environment is expected to more positive in 2022, with current value sales increasing and volume sales increasing marginally, after both value and volume sales decline in 2021. However, inflation is expected to dampen volume growth somewhat, as the war in Ukraine leads to rising energy prices and also increasing prices for basic foodstuffs. Players are expected to respond to the rising inflation by offering discounts.

Euromonitor International's Snacks in North Macedonia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Snacks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Snacks in North Macedonia
Euromonitor International
September 2022

List Of Contents And Tables

SNACKS IN NORTH MACEDONIA
EXECUTIVE SUMMARY
Snacks in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for snacks?
MARKET DATA
Table 1 Sales of Snacks by Category: Volume 2017-2022
Table 2 Sales of Snacks by Category: Value 2017-2022
Table 3 Sales of Snacks by Category: % Volume Growth 2017-2022
Table 4 Sales of Snacks by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Snacks: % Value 2018-2022
Table 6 LBN Brand Shares of Snacks: % Value 2019-2022
Table 7 Penetration of Private Label by Category: % Value 2017-2022
Table 8 Distribution of Snacks by Format: % Value 2017-2022
Table 9 Forecast Sales of Snacks by Category: Volume 2022-2027
Table 10 Forecast Sales of Snacks by Category: Value 2022-2027
Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Snacks by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
CHOCOLATE CONFECTIONERY IN NORTH MACEDONIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Volume sales unchanged in 2022
Kraškomerc dooel continues to lead chocolate confectionery, gaining share thanks to its broad portfolio and innovation
Lindt making inroads
PROSPECTS AND OPPORTUNITIES
Moderate constant value growth over forecast period
Modern grocery retailers continue to gain value share
Seasonal chocolate to maintain highest growth over the forecast period
CATEGORY DATA
Summary 2 Other Chocolate Confectionery by Product Type: 2022
Table 13 Sales of Chocolate Confectionery by Category: Volume 2017-2022
Table 14 Sales of Chocolate Confectionery by Category: Value 2017-2022
Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2017-2022
Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2017-2022
Table 17 Sales of Chocolate Tablets by Type: % Value 2017-2022
Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2018-2022
Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2019-2022
Table 20 Distribution of Chocolate Confectionery by Format: % Value 2017-2022
Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2022-2027
Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2022-2027
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2022-2027
Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2022-2027
GUM IN NORTH MACEDONIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Further volume decline in gum in 2022
William Wrigley Jr dominates in 2022 due to solid marketing, while AD Makpromet remains sole domestic player
Chewing gum outperforms bubble gum in 2022
PROSPECTS AND OPPORTUNITIES
Moderate constant value growth over forecast period
Innovation needed to drive growth
Modern retailing continues to win value share
CATEGORY DATA
Table 25 Sales of Gum by Category: Volume 2017-2022
Table 26 Sales of Gum by Category: Value 2017-2022
Table 27 Sales of Gum by Category: % Volume Growth 2017-2022
Table 28 Sales of Gum by Category: % Value Growth 2017-2022
Table 29 NBO Company Shares of Gum: % Value 2018-2022
Table 30 LBN Brand Shares of Gum: % Value 2019-2022
Table 31 Distribution of Gum by Format: % Value 2017-2022
Table 32 Forecast Sales of Gum by Category: Volume 2022-2027
Table 33 Forecast Sales of Gum by Category: Value 2022-2027
Table 34 Forecast Sales of Gum by Category: % Volume Growth 2022-2027
Table 35 Forecast Sales of Gum by Category: % Value Growth 2022-2027
SUGAR CONFECTIONERY IN NORTH MACEDONIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Minimal current value growth in 2022
Kraškomerc retains top position
Medicated confectionery registers highest current value growth
PROSPECTS AND OPPORTUNITIES
Falling birth rate leads to decline in sugar confectionery
Health and wellness trend will encourage consumers to opt for sugar-free
Boiled sweets continues its downward trend
CATEGORY DATA
Summary 3 Other Sugar Confectionery by Product Type: 2022
Table 36 Sales of Sugar Confectionery by Category: Volume 2017-2022
Table 37 Sales of Sugar Confectionery by Category: Value 2017-2022
Table 38 Sales of Sugar Confectionery by Category: % Volume Growth 2017-2022
Table 39 Sales of Sugar Confectionery by Category: % Value Growth 2017-2022
Table 40 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2017-2022
Table 41 NBO Company Shares of Sugar Confectionery: % Value 2018-2022
Table 42 LBN Brand Shares of Sugar Confectionery: % Value 2019-2022
Table 43 Distribution of Sugar Confectionery by Format: % Value 2017-2022
Table 44 Forecast Sales of Sugar Confectionery by Category: Volume 2022-2027
Table 45 Forecast Sales of Sugar Confectionery by Category: Value 2022-2027
Table 46 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2022-2027
Table 47 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2022-2027
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN NORTH MACEDONIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Volume sales unchanged in 2022
Kraškomerc dooel leads thanks to aggressive discounting in 2022
Health and wellness trend drives significant consumer demand for dried fruits
PROSPECTS AND OPPORTUNITIES
Moderate growth in constant value over forecast period
Products with functional ingredients will continue to be the main growth area over the forecast period
Certain sweet biscuits reach saturation point
CATEGORY DATA
Table 48 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2017-2022
Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2017-2022
Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2017-2022
Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2017-2022
Table 52 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2022
Table 53 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2022
Table 54 NBO Company Shares of Sweet Biscuits: % Value 2018-2022
Table 55 LBN Brand Shares of Sweet Biscuits: % Value 2019-2022
Table 56 NBO Company Shares of Snack Bars: % Value 2018-2022
Table 57 LBN Brand Shares of Snack Bars: % Value 2019-2022
Table 58 NBO Company Shares of Fruit Snacks: % Value 2018-2022
Table 59 LBN Brand Shares of Fruit Snacks: % Value 2019-2022
Table 60 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2017-2022
Table 61 Distribution of Sweet Biscuits by Format: % Value 2017-2022
Table 62 Distribution of Snack Bars by Format: % Value 2017-2022
Table 63 Distribution of Fruit Snacks by Format: % Value 2017-2022
Table 64 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2022-2027
Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2022-2027
Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2022-2027
Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2022-2027
ICE CREAM IN NORTH MACEDONIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Ice cream best performing snack in 2022
Leading players, Unilever Group and Nestlé Adriatik Makedonija hold on to top spots
Single portion water ice cream achieves highest growth in 2022
PROSPECTS AND OPPORTUNITIES
Moderate value and volume growth over forecast period
Players push to increase consumption during winter months
Healthier positioning within ice cream
CATEGORY DATA
Table 68 Sales of Ice Cream by Category: Volume 2017-2022
Table 69 Sales of Ice Cream by Category: Value 2017-2022
Table 70 Sales of Ice Cream by Category: % Volume Growth 2017-2022
Table 71 Sales of Ice Cream by Category: % Value Growth 2017-2022
Table 72 NBO Company Shares of Ice Cream: % Value 2018-2022
Table 73 LBN Brand Shares of Ice Cream: % Value 2019-2022
Table 74 Distribution of Ice Cream by Format: % Value 2017-2022
Table 75 Forecast Sales of Ice Cream by Category: Volume 2022-2027
Table 76 Forecast Sales of Ice Cream by Category: Value 2022-2027
Table 77 Forecast Sales of Ice Cream by Category: % Volume Growth 2022-2027
Table 78 Forecast Sales of Ice Cream by Category: % Value Growth 2022-2027
SAVOURY SNACKS IN NORTH MACEDONIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Savoury snacks returns to volume growth
PepsiCo and Vitaminka continue to lead savoury snacks in 2022 due to their strong brand portfolios
Puffed snacks registers highest growth
PROSPECTS AND OPPORTUNITIES
Moderate growth over forecast period
Wide product range ensures constant value growth over forecast period
Nuts, seeds and trail mixes increasingly popular
CATEGORY DATA
Summary 4 Other Savoury Snacks by Product Type: 2022
Table 79 Sales of Savoury Snacks by Category: Volume 2017-2022
Table 80 Sales of Savoury Snacks by Category: Value 2017-2022
Table 81 Sales of Savoury Snacks by Category: % Volume Growth 2017-2022
Table 82 Sales of Savoury Snacks by Category: % Value Growth 2017-2022
Table 83 NBO Company Shares of Savoury Snacks: % Value 2018-2022
Table 84 LBN Brand Shares of Savoury Snacks: % Value 2019-2022
Table 85 Distribution of Savoury Snacks by Format: % Value 2017-2022
Table 86 Forecast Sales of Savoury Snacks by Category: Volume 2022-2027
Table 87 Forecast Sales of Savoury Snacks by Category: Value 2022-2027
Table 88 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2022-2027
Table 89 Forecast Sales of Savoury Snacks by Category: % Value Growth 2022-2027

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