1 Introduction 6
1.1 Industry Definition and Research Scope 6
1.1.1 Industry Definition 6
1.1.2 Research Scope 7
1.2 Research Methodology 9
1.2.1 Overview of Market Research Methodology 9
1.2.2 Market Assumption 10
1.2.3 Secondary Data 10
1.2.4 Primary Data 10
1.2.5 Data Filtration and Model Design 11
1.2.6 Market Size/Share Estimation 12
1.2.7 Research Limitations 13
1.3 Executive Summary 14
2 Market Overview and Dynamics 17
2.1 Market Size and Forecast 17
2.2 Major Growth Drivers 19
2.3 Market Restraints and Challenges 24
2.4 Emerging Opportunities and Market Trends 27
2.5 Porter's Fiver Forces Analysis 30
3 Segmentation of North America Market by Product Type 34
3.1 Market Overview by Product Type 34
3.2 Extension 36
3.3 Standalone 37
3.4 Classical 38
4 Segmentation of North America Market by Operating System 39
4.1 Market Overview by Operating System 39
4.2 WatchOS 41
4.3 Tizen 42
4.4 Android 43
4.5 Real-time Operating System (RTOS) 44
4.6 Other Operating Systems 45
5 Segmentation of North America Market by User Gender 46
5.1 Market Overview by User Gender 46
5.2 Men 48
5.3 Women 49
6 Segmentation of North America Market by Age Group 50
6.1 Market Overview by Age Group 50
6.2 Age <18 52
6.3 Age 18-24 53
6.4 Age 25-34 54
6.5 Age 35-44 55
6.6 Age 45-54 56
6.7 Age >55 57
7 Segmentation of North America Market by Distribution Channel 58
7.1 Market Overview by Distribution Channel 58
7.2 Online 60
7.3 Offline 61
8 Segmentation of North America Market by Application 62
8.1 Market Overview by Application 62
8.2 Wellness 64
8.3 Sports 65
8.4 Medical and Healthcare 66
8.5 Personal Assistance 67
8.6 Other Applications 68
9 North America Market 2019-2030 by Country 69
9.1 Overview of North America Market 69
9.2 U.S. Market 72
9.3 Canadian Market 76
10 Competitive Landscape 78
10.1 Overview of Key Vendors 78
10.2 New Product Launch, Partnership, Investment, and M&A 82
10.3 Company Profiles 83
Apple, Inc. 83
ASUSTeK Computer Inc. 85
Connected Device Ltd. 86
Fitbit, Inc 87
Google Inc. 88
Huawei Technologies Co. Ltd. 89
Neptune Pine 90
Pebble Technology Corporation 91
Qualcomm Inc. 92
Razer Inc. 93
Samsung Electronics 94
Sony Corporation 95
Timex Group Inc. 96
Xiaomi 97
11 Investing in North America Market: Risk Assessment and Management 98
11.1 Risk Evaluation of North America Market 98
11.2 Critical Success Factors (CSFs) 101
Related Reports and Products 104
Table 1. Snapshot of North America Smartwatch Market, 2019-2030 15
Table 2. Main Product Trends and Market Opportunities in North America Smartwatch Market 27
Table 3. North America Smartwatch Market by Product Type, 2019-2030, $ mn 34
Table 4. North America Smartwatch Market by Operating System, 2019-2030, $ mn 39
Table 5. North America Smartwatch Market by User Gender, 2019-2030, $ mn 46
Table 6. North America Smartwatch Market by Age Group, 2019-2030, $ mn 50
Table 7. North America Smartwatch Market by Distribution Channel, 2019-2030, $ mn 58
Table 8. North America Smartwatch Market by Application, 2019-2030, $ mn 62
Table 9. North America Smartwatch Market by Country, 2019-2030, $ mn 71
Table 10. U.S. Smartwatch Market by Product Type, 2019-2030, $ mn 74
Table 11. U.S. Smartwatch Market by Operating System, 2019-2030, $ mn 74
Table 12. U.S. Smartwatch Market by Application, 2019-2030, $ mn 74
Table 13. Canada Smartwatch Market by Product Type, 2019-2030, $ mn 77
Table 14. Canada Smartwatch Market by Operating System, 2019-2030, $ mn 77
Table 15. Canada Smartwatch Market by Application, 2019-2030, $ mn 77
Table 16. Breakdown of North America Market by Key Vendor, 2019, % 80
Table 17. Apple, Inc.: Company Snapshot 83
Table 18. Apple, Inc.: Business Segmentation 83
Table 19. Apple, Inc.: Product Portfolio 84
Table 20. Apple, Inc.: Revenue, 2016-2018, $ mn 84
Table 21. Apple, Inc.: Recent Developments 84
Table 22. Risk Evaluation for Investing in North America Market, 2019-2030 99
Table 23. Critical Success Factors and Key Takeaways 102
Figure 1. Research Method Flow Chart 9
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 12
Figure 3. North America Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2030 14
Figure 4. North America Smartwatch Market, 2019-2030, $ mn 17
Figure 5. North America Smartwatch Market by Volume, 2019-2030, million units 18
Figure 6. Average Selling Price of Smartwatch, 2019-2030, USD/unit 18
Figure 7. Primary Drivers and Impact Factors of North America Smartwatch Market 19
Figure 8. GDP per capita in the World, 1960-2018, $ thousand 22
Figure 9. Forecast of Middle-class Population by Region, 2015-2030, million 22
Figure 10. Worldwide Connected Devices by Device Type, 2014-2022, billion units 23
Figure 11. Primary Restraints and Impact Factors of North America Smartwatch Market 24
Figure 12. Porter's Fiver Forces Analysis of North America Smartwatch Market 30
Figure 13. Breakdown of North America Smartwatch Market by Product Type, 2019-2030, % of Revenue 34
Figure 14. Contribution to North America 2020-2030 Cumulative Revenue by Product Type, Value ($ mn) and Share (%) 35
Figure 15. North America Smartwatch Market: Extension, 2019-2030, $ mn 36
Figure 16. North America Smartwatch Market: Standalone, 2019-2030, $ mn 37
Figure 17. North America Smartwatch Market: Classical, 2019-2030, $ mn 38
Figure 18. Breakdown of North America Smartwatch Market by Operating System, 2019-2030, % of Revenue 39
Figure 19. Contribution to North America 2020-2030 Cumulative Revenue by Operating System, Value ($ mn) and Share (%) 40
Figure 20. North America Smartwatch Market: WatchOS, 2019-2030, $ mn 41
Figure 21. North America Smartwatch Market: Tizen, 2019-2030, $ mn 42
Figure 22. North America Smartwatch Market: Android, 2019-2030, $ mn 43
Figure 23. North America Smartwatch Market: Real-time Operating System (RTOS), 2019-2030, $ mn 44
Figure 24. North America Smartwatch Market: Other Operating Systems, 2019-2030, $ mn 45
Figure 25. Breakdown of North America Smartwatch Market by User Gender, 2019-2030, % of Revenue 46
Figure 26. Contribution to North America 2020-2030 Cumulative Revenue by User Gender, Value ($ mn) and Share (%) 47
Figure 27. North America Smartwatch Market: Men, 2019-2030, $ mn 48
Figure 28. North America Smartwatch Market: Women, 2019-2030, $ mn 49
Figure 29. Breakdown of North America Smartwatch Market by Age Group, 2019-2030, % of Revenue 50
Figure 30. Contribution to North America 2020-2030 Cumulative Revenue by Age Group, Value ($ mn) and Share (%) 51
Figure 31. North America Smartwatch Market: Age <18, 2019-2030, $ mn 52
Figure 32. North America Smartwatch Market: Age 18-24, 2019-2030, $ mn 53
Figure 33. North America Smartwatch Market: Age 25-34, 2019-2030, $ mn 54
Figure 34. North America Smartwatch Market: Age 35-44, 2019-2030, $ mn 55
Figure 35. North America Smartwatch Market: Age 45-54, 2019-2030, $ mn 56
Figure 36. North America Smartwatch Market: Age >55, 2019-2030, $ mn 57
Figure 37. Breakdown of North America Smartwatch Market by Distribution Channel, 2019-2030, % of Revenue 58
Figure 38. Contribution to North America 2020-2030 Cumulative Revenue by Distribution Channel, Value ($ mn) and Share (%) 59
Figure 39. North America Smartwatch Market: Online, 2019-2030, $ mn 60
Figure 40. North America Smartwatch Market: Offline, 2019-2030, $ mn 61
Figure 41. Breakdown of North America Smartwatch Market by Application, 2019-2030, % of Revenue 62
Figure 42. Contribution to North America 2020-2030 Cumulative Revenue by Application, Value ($ mn) and Share (%) 63
Figure 43. North America Smartwatch Market: Wellness, 2019-2030, $ mn 64
Figure 44. North America Smartwatch Market: Sports, 2019-2030, $ mn 65
Figure 45. North America Smartwatch Market: Medical and Healthcare, 2019-2030, $ mn 66
Figure 46. North America Smartwatch Market: Personal Assistance, 2019-2030, $ mn 67
Figure 47. North America Smartwatch Market: Other Applications, 2019-2030, $ mn 68
Figure 48. North American Smartwatch Market, 2019-2030, $ mn 70
Figure 49. Breakdown of North America Smartwatch Market by Country, 2019 and 2030, % of Revenue 70
Figure 50. Contribution to North America 2020-2030 Cumulative Revenue by Country, Value ($ mn) and Share (%) 71
Figure 51. U.S. Smartwatch Market, 2019-2030, $ mn 73
Figure 52. Canada Smartwatch Market, 2019-2030, $ mn 76
Figure 53. Growth Stage of North America Smartwatch Industry over the Forecast Period 78